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Effective conversion tracking with server-side solutions for Google & Meta

Precise data without browser restrictions – for better marketing decisions

Server-side tracking: precise and reliable data for your marketing decisions

Imagine if you could track every conversion in your online store precisely – without the uncertainties caused by browser restrictions or ad blockers. This is exactly what we enable you to do with server-side conversion tracking for Google Ads and Meta API Tracking. This tracking goes far beyond conventional client-side tracking and provides you with reliable data that takes your marketing decisions to the next level.

In contrast to traditional tracking methods, where your customers’ browsers send data, the server-side version tracks directly via your server. This means less data loss, greater accuracy and reliable allocation of your campaigns. You get a complete picture of which advertising measures actually lead to conversions. This is crucial if you want to use your advertising budget efficiently.

Optimal tracking for Google Ads and Meta: data protection-compliant and efficient

We use server-side tagging solutions for Google Ads so that your conversions are recorded accurately, even with strict data protection requirements. This helps you to better estimate your ROAS (Return on Ad Spend) and optimize your campaigns in a more targeted way.

We also integrate the Meta API for Facebook and Instagram. This ensures that even if pixel data is blocked, you still receive valuable information to make your retargeting and conversion campaigns more efficient. Our solution is perfectly adaptable to your Shopware environment, so you don’t have to compromise on the user experience.

We take care of the complete implementation and configuration of the necessary interfaces. So you can be sure that tracking runs smoothly while you concentrate fully on the growth of your online store. Rely on our expertise and get the most out of your campaigns – with our server-side tracking solution for Google and Meta

WordPress and Shopware
creation with Web Labels

Since 2012, our web and marketing agency has been offering creative and customized solutions in the areas of WordPress, Shopware 5/6, web design, templating and the development of plugins and interfaces.

Our services go far beyond pure web development. We also cover a wide range of marketing services – from Google Ads and Meta Ads to the creation and editing of videos and individual full-service packages such as our Marketing 360.

Interested?
Let's take off together!

The Web Labels creative and web agency is characterized by high quality, short response times, fair prices and transparency. There are no hidden costs with us!

We are also happy to advise you free of charge, including an “as-is analysis” for your existing website or your new project (including a non-binding offer).

René Grosche - Geschäftsführer Web Labels

Fortbildung macht den Unterschied!
Heute ist unsere interne Fortbildung.

Jeden ersten Freitag im Monat nehmen wir uns Zeit, um unser Wissen weiter auszubauen. Das bedeutet: Wir sind an diesem Tag in internen Schulungen und möglicherweise etwas eingeschränkt erreichbar.

Warum? Weil wir unseren Kunden stets die beste Beratung und modernste Lösungen bieten wollen. 💡✨ Ab dem darauffolgenden Montag sind wir wieder mit frischem Know-how und voller Energie für dich da! 💪

Danke für dein Verständnis!
Dein Web Labels Team

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