Conversion and usability optimization for your existing store

More orders with the same number of visitors

A higher conversion rate and better usability are goals that you should definitely pursue as a store operator. In today’s e-business world, this is not only sensible, but downright necessary in order to keep pace with the competition. Interestingly, conversion optimization and usability improvement are often two sides of the same coin, which can sometimes be in conflict with each other. But how can you achieve the perfect balance?

With targeted, predictive targeting, you can optimize your sales by targeting your customers exactly when they are ready to buy. To make sure that your optimizations really work, we use A/B testing. This involves testing different versions of your pages against each other to see what actually works and increases the conversion rate.

Optimization

Targeted analysis and shopware plugins for sustainable usability improvements

Another important element of our strategy are tools for analyzing heat maps, waterfall diagrams and usability tests. These help us to precisely understand the behavior of your customers. As a result, we know where it makes sense to place callouts and trusted badges – in other words, exactly where your visitors need support or trust to make a purchase decision.

Our experience in the development of Shopware 6 plugins, which are specifically aimed at optimizing usability, ensures sustainable improvements in your conversion rate. The goal is clear: a seamless shopping experience that is as easy and pleasant as possible for your customers – and thus maximizes your success.