Successful backlink strategy: quality, relevance and sustainable success

Backlinks are a powerful tool to get your website onto the coveted first page of search results – or to strengthen the position you have already achieved and secure it in the long term. However, the right strategy is important: Not every link is valuable. It’s all about quality, topic relevance and the right placement in the right context.

Nowadays, it is no longer enough to simply get a link from a strong website. The link must fit thematically with your content and be in a meaningful context – either in existing high-quality articles or in content created explicitly for you. It is precisely this quality and relevance that ensure that backlinks have their full effect.