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AI & Automation

AI agency: AI solutions and automation for businesses

Using AI where it takes work off your team or helps you sell in your shop: AI search, product copy, automation and consulting.

  • since 2012
  • 200+ online shops
  • 800+ websites
  • Shopware Partner since 2014
Laptop showing the AI search Minofinder for online shops, developed by Web Labels

Team

19 people

in-house development since 2012

Online shops

200+

delivered since 2012

Projects delivered

1000+

since 2012

2012 founded
200+ online shops
800+ websites
19 experts in our team
  • Shopware logo Shopware Partner since 2014
  • Mollie logo Mollie Partner since 2021
  • Trusted Shops logo Trusted Shops Partner
  • eRecht24 logo eRecht24 Partner
  • magnalister logo magnalister Partner since 2022
  • Base logo Base Partner since 2026
  • sync4 logo sync4 Partner since 2022
  • Pickware logo Pickware Partner since 2019
  • ADCELL logo ADCELL Partner

5 services

Services in this area

  • Glass architectural model with one finished violet module and a vernier calliper, symbolising AI prototyping

    AI prototyping

    Realise your project and check its feasibility with 15 to 20 % of the project budget: with an AI prototype built directly on the target framework, whether Astro, Symfony, WordPress, Shopware or Laravel.

  • Magnifying glass over small products (boxes, cups, cubes), symbolising AI search and product advice

    AI search & product advice

    A shop search that understands typos, synonyms and whole sentences, and a product advisor in a chat that only recommends items from your real catalogue.

  • Aluminium device dispensing a fan of blank sheets, symbolising content and marketing automation

    Marketing automation

    Product descriptions from your own product data, translations for multilingual shops and recurring marketing content, automated with AI.

  • Mini conveyor belt with white cubes and a violet one at the end, symbolising process automation and AI agents

    Process automation

    Automate recurring processes with AI: read documents, clean up imports, pre-sort enquiries, with handover to people when decisions are needed.

  • Brass compass with a blank dial next to a small prism, symbolising AI consulting and AI integration

    AI consulting

    Clarify where AI makes sense, which model fits and how it gets into your systems, with a prototype that your team tests on real data.

Also part of this area:

As an AI agency we use artificial intelligence where it takes work off your team or helps you sell in your shop: AI search and product advice, automated product copy and translations, agents for recurring processes and consulting on integration. We have been developing AI-powered software since 2024 and run Minofinder, our own AI search for online shops.

If you would like to test an idea first, start with an AI prototype: with 15 to 20 % of the project budget, a working first stage is built directly on the target framework, whether Astro, Symfony, WordPress, Shopware or Laravel.

AI product advice

Example

I’m looking for a hiking rain jacket that doesn’t rustle.

Two jackets from your range with a soft outer fabric fit that. Both are waterproof and breathable. Shall I filter by size?

The answers are based only on your product data.

AI search and product advice answer in full sentences and know your range.

AI as a building block in your software

For us, AI is a technical building block that we add to existing systems. Depending on the task we work with models from OpenAI, Anthropic (Claude), Google Gemini, Mistral AI or open-source models such as Llama, along with Whisper for speech and OCR and vision models for documents and images. Where the starting point is still open, the work begins with AI consulting. Connecting the solution to shop, ERP or CRM is part of our integrations work.

Task AI agent Result for review
  • Email
  • Shop
  • ERP
  • Documents
Agents and automations fetch data from your systems and handle recurring steps.

Our own AI products in use

Minofinder, our AI search with a product advisor, runs as a plugin in online shops. KAI writes and translates product copy in bulk and is being developed together with tobias-schaefer.com. What we learn from these products feeds into client projects for AI search and marketing automation. Larger applications around AI are built by our custom development team.

$answer = $ai->ask(
    system: 'Only answer with data from the catalogue.',
    context: $catalogue->matchingProducts($enquiry),
    question: $enquiry->text,
);

$log->store($enquiry, $answer);
return $answer->forApproval();
We connect AI features via API, with clear rules, a log and approval by your team.

How our AI agency works with you

  1. Find the use case

    We look at your processes and search for tasks where AI saves measurable time or supports sales.

  2. Build a prototype

    A working prototype shows on your real data whether the idea holds up.

  3. Integrate

    We connect the solution to your shop, ERP, CRM or internal tools.

  4. Keep control

    Validation rules, logs and handovers to people keep the results traceable.

References

References from AI and automation

All AI references

Your contacts

Your contacts for AI and automation

Tell us where your project stands. René will listen, ask questions and tell you honestly what we recommend and roughly what it will cost.

René Grosche, Managing Director at Web Labels, your contact for AI & Automation

Our team for your questions

  • René Grosche, Managing Director at Web Labels René Grosche Managing Director
  • Marco Kreutzfeldt, Deputy Managing Director · Back office at Web Labels Marco Kreutzfeldt Deputy Managing Director · Back office
  • Tim Schröder, Key Account Manager at Web Labels Tim Schröder Key Account Manager · Consulting and quotes
  • Janis Rittmeier, Key Account Manager at Web Labels Janis Rittmeier Key Account Manager · Consulting and quotes
  • Lennart Albrecht, Head of Development at Web Labels Lennart Albrecht Head of Development
  • Tom Baustian, Web design · Performance marketing · Audio at Web Labels Tom Baustian Web design · Performance marketing · Audio
  • Tajara-Tabea Leonard, Web design · Content · SEO at Web Labels Tajara-Tabea Leonard Web design · Content · SEO
  • Ken Raupach, Web design · Performance marketing at Web Labels Ken Raupach Web design · Performance marketing
  • Muhammed Tay, Web development at Web Labels Muhammed Tay Web development
  • Alexander Folz, Web development at Web Labels Alexander Folz Web development
  • Aaron Griem, Web development at Web Labels Aaron Griem Web development
  • Leon Fischer, Web development at Web Labels Leon Fischer Web development
  • Patrick Heidl, Web development at Web Labels Patrick Heidl Web development
  • Tobias Schäfer, Web development at Web Labels Tobias Schäfer Web development · Complex development
  • Laura Schop, Web development at Web Labels Laura Schop Web development
  • Aleksej Werestschagin Web development
  • Julina Sievert, Apprentice at Web Labels Julina Sievert Apprentice
  • Rosa-Lee Biesterfeldt, Apprentice at Web Labels Rosa-Lee Biesterfeldt Apprentice
Technologies
OpenAIClaudeGoogle GeminiMistral AILlamaWhisperLaravelREST API
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A few sentences are enough to start. We will get back to you with questions or a suggested date.

Up to 80% government funding