JSON-LD, llms.txt and feeds in Shopware: what really improves visibility
Which JSON-LD rich snippets, llms.txt and feeds improve visibility in Shopware 6: checks, central output, limitations and compatibility.
SEO Agency
SEO agency: more visibility, more revenue, implemented directly
SEO with in-house developers: we find the issues in your shop or website and fix them directly in the system, prioritised by impact, effort and risk.
- since 2012
- 200+ online shops
- 800+ websites
- Shopware Partner since 2014
Online shops
200+
delivered since 2012
Projects delivered
1000+
since 2012
Websites
800+
delivered since 2012
2012 founded
200+ online shops
800+ websites
19 experts in our team
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Shopware Partner since 2014 -
Mollie Partner since 2021 -
Trusted Shops Partner -
eRecht24 Partner -
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Base Partner since 2026 -
sync4 Partner since 2022 -
Pickware Partner since 2019 -
Understand the technology. Do SEO properly.
At our agency, SEO does not start with meta titles
An online shop or a larger website is more than a handful of texts. Variants, filters, language versions, large catalogues and extensions determine what Google crawls, understands and ranks. That is why we combine SEO strategy with real development. Instead of an endless list of errors, you get implementation in a sensible order, from quick wins to a long-term topic structure.
- SEO audit & strategy
We review technology, content, rankings and revenue potential, prioritised by impact, effort and risk.
- Keywords & search intent
We map transactional and informational searches to the right pages, categories, products and guides.
- Competitor analysis with XOVI
We compare the rankings, content, backlinks and technology of your real competitors, based on data.
- Technical SEO
Indexing, canonicals, redirects, pagination, sitemaps and hreflang become cleanly controllable for search engines.
- Content & on-page
Page structures and content that sell, answer questions and cover your topic credibly.
- Internal linking & authority
A clear information architecture channels relevance to the pages that should deliver rankings and revenue.
- GEO, AEO & AI visibility
Content and data prepared so that classic search, answer engines and AI search understand and cite them.
- PageSpeed & Core Web Vitals
We improve the scores on smartphone and desktop directly in the theme, plugins, media and server, not just in the report.
- Monitoring & growth
We measure rankings, visibility, crawling and conversions transparently and keep developing them.
Data, not gut feeling
With XOVI we see where SEO growth is really possible
We use XOVI for keyword monitoring, on-page analyses, competitor comparisons and clear reports. That way a ranking is not just a number but a concrete next step.
- Track rankings and visibility
- Prioritise technical and on-page errors
- Evaluate visibility in search and AI
- Find competitors’ keyword gaps
- Compare backlink profiles
- Report progress in a traceable way
The tool supplies the data. Our experience from shop and website projects turns it into the right decision.
SEO + GEO + AEO
Getting found on Google: our agency optimises for SEO, AEO and GEO alike
Many people no longer search only through a list of results. They ask search engines and AI assistants directly about products, comparisons and recommendations. That is why we optimise for all three.
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SEO: Search Engine Optimization
Technology, content and authority for rankings in classic search results.
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GEO: Generative Engine Optimization
Clear entities, reliable facts and machine-readable data for generative search such as ChatGPT.
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AEO: Answer Engine Optimization
Short, unambiguous answers, FAQs and structured formats that solve a question directly.
What AI visibility is built on
- Structured dataProducts, categories, organisation and FAQs as JSON-LD.
- Answer-ready contentFAQs, comparisons, guides and clear product data.
- AI-readable resourcesllms.txt and feeds that machines can read directly.
- Trust signalsAuthors, sources and the same company details everywhere.
PageSpeed & Core Web Vitals
PageSpeed: more speed on smartphone and desktop
A green test score alone does not sell anything. We improve the real loading time, the response to input and the stability of the layout, where system, theme, plugins, media and server work together.
- LCPvisible main content
- INPfast interaction
- CLSstable layout
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Images & media
Suitable sizes, compression, WebP and AVIF, lazy loading and a main image that loads first.
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Theme & front end
Slim down CSS, JavaScript, fonts and page structure in a targeted way.
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Plugins & system
Check slow extensions, requests and custom logic under real operating conditions.
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Cache & infrastructure
Tune caches, PHP, OPcache, web server and database to work together.
High performance without server overkill
Optimise the stack first, then talk about more hardware
Many shops and websites do not need the next expensive server straight away. The biggest reserves often lie in configuration, caching, database, theme and plugins.
- PHP and OPcache configuration
- Database, search index and background processes
- Monitoring for errors, load peaks and response times
- Web server, cache and CDN strategy
- Profiling of plugins and theme under real load
Our goal: the best possible performance on an infrastructure that makes economic sense for you.
Hosting & high performanceHow we work
How our SEO agency works: from analysis to measurable improvement
- Analyse
Capture technology, content, competition, rankings and performance.
- Prioritise
Sort measures by impact, effort, risk and dependencies.
- Implement
Build optimisations directly into the system, theme, plugins and infrastructure.
- Develop further
Measure results, spot opportunities and pull the next growth lever.
Why Web Labels
An SEO agency with direct access to the workshop
With us, a recommendation does not end with "please pass this on to development". SEO, development, UX, content and hosting work in the same team: technical measures are implemented, not just described. We look at visibility, conversion and performance together, and priorities are based on XOVI data, metrics and the technical findings.
Our team for your questions
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- Aleksej Werestschagin Web development
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We do not just find SEO issues, we fix them too: directly in the system, the theme, plugins and on the server. Strategy, content and in-house developers all come from one team.
SEO agency for shops and websites, with Shopware as our specialist field
We optimise online shops, company websites and custom applications, whether on WordPress, Laravel or another system. We go particularly deep with Shopware: variants, filters, sales channels and Shopping Experiences bring their own sources of error, which we know from many projects. What this means in practice is explained on the page about Shopware SEO.
All topics
All SEO topics in detail
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SEO audit
Technology, content and potential as a reliable roadmap.
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Technical SEO
Indexing, canonicals, redirects, sitemaps and hreflang.
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GEO, AEO & AI visibility
For answers, recommendations and mentions in AI systems.
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Rich snippets & structured data
JSON-LD, product data, FAQs and machine-readable feeds.
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PageSpeed & Core Web Vitals
Improve loading time and stability on smartphone and desktop.
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Hosting & high performance
Get more speed out of your existing server.
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Filter & variant SEO
Protect crawl budget and surface the relevant combinations.
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Relaunch & SEO migration
Safeguard rankings during a system change or relaunch.
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Backlink building
Links from a relevant context, every link documented.
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Conversion optimisation
More orders and enquiries from your existing visitors.
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Google Shopping & feeds
Fully optimised product feeds for Google and price comparison sites.
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Tracking & attribution
See which campaigns really lead to orders.
Technologies
Frequently asked questions for your SEO agency
All questions and answersDo you only provide the analysis or also the technical implementation?
Both. We create an SEO roadmap prioritised by impact and implement the technical measures directly in the system, theme, plugins and infrastructure.
Do you also optimise existing shops and websites?
Yes. We join existing projects, review themes and extensions and improve the site step by step, without an unnecessary relaunch.
What is the difference between SEO, GEO and AEO?
SEO targets the classic search results, GEO targets generative search and AI systems, and AEO targets direct answers. In practice all three rely on good technology, clear content and trustworthy data.
Can you improve our PageSpeed scores?
We measure smartphone and desktop and optimise images, frontend, configuration, plugins and hosting. Which scores are realistic depends on the individual project.
Do we need a more expensive server to get more speed?
Not necessarily. We first check what reserves there are in code, cache, database and configuration. Only then can you decide economically whether more hardware makes sense.
Do you only work with Shopware?
No. We optimise online shops and websites on various systems, such as Shopware, WordPress or custom applications. Shopware is our specialist field, and there is a separate page on Shopware SEO.
Further reading Go to knowledge base
What is on-page SEO?
What is on-page SEO? An introduction for website owners: titles, headings, content and technology you can optimise on your own site yourself.
Related services
- Technical SEO
Crawling, indexing, canonicals, redirects, URL structure and hreflang, so that Google finds and understands the right pages.
- SEO Audit
We review technology, content, rankings and competition and turn the findings into a roadmap prioritised by impact, effort and risk.
- Structured Data
JSON-LD for products, categories, organisation and FAQs that matches the visible content, plus llms.txt and feeds for AI search.
- Filter & Variant SEO
Control filter URLs, variants and parameters so that Google spends its crawl budget on the pages that sell.
Tell us about your project
A few sentences are enough to start. We will get back to you with questions or a suggested date.