Marketing
Email marketing and newsletters with Brevo or Klaviyo
Newsletter strategy, templates in your brand design and automated flows, connected to Shopware or your website, with Brevo or Klaviyo.
- since 2012
- 200+ online shops
- 800+ websites
- Shopware Partner since 2014
Online shops
200+
delivered since 2012
Projects delivered
1000+
since 2012
Websites
800+
delivered since 2012
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Shopware Partner since 2014 -
Mollie Partner since 2021 -
Trusted Shops Partner -
eRecht24 Partner -
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Base Partner since 2026 -
sync4 Partner since 2022 -
Pickware Partner since 2019 -
Why email marketing often stalls in online shops
Many shops collect newsletter addresses and then rarely write, or only send discount campaigns. Automated emails after a purchase or for abandoned baskets are missing, and sign-ups end up in the system without properly documented consent.
What email marketing with Brevo or Klaviyo gives you
- Automated flows run without daily effort.
- Newsletter and shop share customer data and purchase history.
- Templates match your brand and work on smartphones.
- Sign-up and unsubscribe are documented via double opt-in.
Scope of services
What we handle in your email marketing
- Strategy and editorial calendar
What, when and to whom, so your newsletters get read.
- Brevo or Klaviyo
We choose and set up the tool that suits you.
- Shop integration
Shopware or your website supplies the data automatically.
- Templates
In your brand design and easy to read on smartphones.
- Automations
Welcome series and abandoned basket reminders run on their own.
- Analysis
Opens, clicks and revenue at a glance.
In email marketing we set up newsletters and automated emails for online shops and businesses: strategy and editorial calendar, templates in your brand design, flows such as a welcome email or abandoned basket reminder, and the integration with Shopware or your website. Depending on your requirements, we work with Brevo or Klaviyo. Sign-up uses double opt-in.
Automations that run in the background
The most effective emails are written once: a welcome after sign-up, a reminder about an abandoned basket, a message some time after a purchase. We set up these flows with you and connect them to your shop data. Regular newsletters complement this with new products, guides and promotions.
Search result
Examplewww.web-labels.de › en › marketing › email-marketing
Email marketing with Brevo or Klaviyo | Web Labels
Email marketing by Web Labels: newsletter strategy, templates, automations and integration with Shopware or your website, built with Brevo or Klaviyo.
Data from shop and CRM
For emails to suit each customer, the newsletter service needs information from the shop, such as purchase history or customer group. We connect Brevo or Klaviyo to Shopware and, if you wish, to your CRM. Recurring content can be prepared with marketing automation.
How we work
How we build your email marketing
- Understand
We look at your business, your systems and your figures before we suggest anything.
- Plan
You receive a concept and a quote with individual items and a realistic schedule.
- Build
We develop in stages. You see interim results on a test environment and approve them.
- Run
After go-live we take care of hosting, updates and monitoring if you want us to.
Your contacts
Your contacts for newsletters and automations
Tell us where your project stands. Tom will listen, ask questions and tell you honestly what we recommend and roughly what it will cost.
Our team for your questions
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- Aleksej Werestschagin Web development
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Frequently asked questions about email marketing and newsletters
All questions and answersBrevo or Klaviyo: which is the better fit?
Both are established newsletter services with automations and integrations for shop systems. Which one fits better depends on your shop system, your list size and the automations you need. We clarify this before setup.
What is double opt-in?
After signing up, the person receives an email with a confirmation link. Only after clicking it are they added to the mailing list. This documents that the sign-up really came from them.
- AI posting
Up to seven posts per week for Instagram and Facebook, designed and written with AI. You approve every post in advance with one click, and we reply to comments too.
- Like & comment automation
We reply to comments under your posts and, from your account, react to posts by people interested in your topic. Software prepares, people approve.
- Instagram Ads
Advertising in Feed, Stories and Reels with creatives from our team. To get started, also available as a fixed-price campaign without your own ad account.
- Affiliate marketing with ADCELL
ADCELL agency management on 100% commission with zero risk: we only earn when you earn. We build your partner programme and look after the account, tracking, commissions, ad materials and billing.
A few sentences are enough to start. We will get back to you with questions or a suggested date.