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Bargteheide 04532 408 99 95Göttingen 0551 890 64 000

Performance marketing

ADCELL agency: affiliate marketing with ADCELL for online shops

ADCELL agency management on 100% commission with zero risk: we only earn when you earn. We build your partner programme and look after the account, tracking, commissions, ad materials and billing.

  • since 2012
  • 200+ online shops
  • 800+ websites
  • Shopware Partner since 2014
Shipping box connected to small shops, symbolising affiliate marketing with ADCELL

Online shops

200+

delivered since 2012

Projects delivered

1000+

since 2012

ADCELL Partner

official partner

official partnership

2012 founded
200+ online shops
800+ websites
19 experts in our team
  • Shopware logo Shopware Partner since 2014
  • Mollie logo Mollie Partner since 2021
  • Trusted Shops logo Trusted Shops Partner
  • eRecht24 logo eRecht24 Partner
  • magnalister logo magnalister Partner since 2022
  • Base logo Base Partner since 2026
  • sync4 logo sync4 Partner since 2022
  • Pickware logo Pickware Partner since 2019
  • ADCELL logo ADCELL Partner

ADCELL agency management on 100% commission

Zero risk: we only earn when you earn. If you wish, our ADCELL agency management runs on 100% commission. You pay us a share of the revenue that is measurably generated through ADCELL, and no fixed fee. A win-win for both sides. ADCELL is an affiliate network: partners such as price comparison portals, blogs or influencers promote your products and receive a commission when a sale results from it.

What an ADCELL agency brings to your affiliate marketing

  • You only pay commission on sales that partners have measurably referred.
  • Orders without clear attribution, cancellations and returns stay commission-free.
  • We handle the account, tracking and billing, and you keep the overview.
  • Our Shopware plugin matches open commissions against your orders.

Scope of services

What we take on as your ADCELL agency

  • Account and verification

    We create your ADCELL account and enter all master data so the programme can start.

  • Tracking in the shop

    We integrate ADCELL tracking so every referred sale is attributed to the right partner.

  • Setting commissions

    Together with you we define the commission level and the conditions for publishers.

  • Ad materials and feeds

    We provide banners, vouchers and product data to the partners in the programme.

  • Cancellations and returns

    Orders that are returned are not paid out. In Shopware, our plugin helps with this.

  • Reporting and billing

    You receive regular reports, and we bill the revenue transparently.

Affiliate network

This is where ADCELL promotes your shop

Through the network, your products reach buyers where they research and compare. We decide with you which channels are a good fit.

  • Price comparison portals

    Your products appear where customers compare prices and offers.

  • Blogs and websites

    Topic sites and guides link to your products in relevant articles.

  • Influencers

    Creators on TikTok, Instagram and Facebook present your products to their community.

  • News and media portals

    Large portals such as FOCUS online bring reach in new target groups.

  • Bonus and cashback programmes

    Programmes such as PAYBACK reward buyers with points or cashback.

  • Voucher portals

    Vouchers and promotions reach price-conscious buyers shortly before they purchase.

Project plan

How working with us on ADCELL works

We run your ADCELL account in full and reconcile the orders transparently. With the fixed fee the process is the same, only the billing differs.

  1. Milestone 1

    Create the account

    We set up your ADCELL account so that your partner programme can launch in the network.

  2. Milestone 2

    Verify the account

    We enter all master data and have ADCELL approve the account.

  3. Milestone 3

    Set up tracking

    We add tracking to your shop, so every referred sale is credited to the right partner.

  4. Milestone 4

    Set the commission

    Together with you we decide on the commission rate and the conditions for publishers.

  5. Milestone 5

    Go live

    Your programme starts. Partners promote your products and bring new orders into your shop.

  6. Milestone 6

    Reporting and billing

    You receive regular reports, and we bill the referred revenue in a way you can follow.

As an ADCELL partner, we build and manage your partner programme in the ADCELL affiliate network. We set up the account and tracking, agree the commissions with you and bill the referred revenue transparently. You only pay for what partners have measurably sold.

Structure comes before design: which content goes where, and where should the visitor click next?

Two ways of working together

With management on commission, we run your ADCELL programme completely and you pay us 5% of the revenue measurably generated through ADCELL. The publishers’ commission, which we set together with you, comes on top. The aim is more revenue without a fixed cost risk. With management at a fixed price, the programme runs in your own ADCELL account at a fixed monthly cost, including graphic work, analysis and reporting. This lets you build up your own partner network. The exact terms are set out in your quote.

Meeting room at Web Labels in Bargteheide with table and chairs behind a glass wall
Our meeting room in Bargteheide. We like to plan projects here together with you, and of course by video too.

More revenue from the data

With Google Analytics and XOVI we can see where visitors from the partner programme drop off in your shop. From this we derive recommendations for conversion. You implement them yourself, with your shop partner or with us based on a cost estimate. How affiliate marketing works together with ads and social media is explained in our overview of performance marketing.

Search result

Example

www.web-labels.de › en › marketing › affiliate-marketing-adcell

ADCELL agency: affiliate marketing for shops | Web Labels

Affiliate marketing with ADCELL: Web Labels sets up your partner programme and manages tracking, commissions and billing. ADCELL partner with its own plugin.

This is how this page appears in search with its title and description. We write both ourselves for every page.

Matching commissions in Shopware

For Shopware 6 we have developed the plugin ADCELL automatic commission approval. It checks open ADCELL commissions against your Shopware orders and suggests whether to approve, cancel or adjust the amount. After your review, the decisions are sent to ADCELL in one batch, instead of you editing every order individually in the network.

References

Shops we support in affiliate marketing

SEO & marketing references

Partners and certifications

Tested, certified and well connected

We have been a Shopware Partner since 2014. On top of that come certifications held by our team and partnerships with providers whose solutions we use in shops on a regular basis.

  • Shopware Partner since 2014 badge, Web Labels
  • Shopware Certified Backend Developer badge, Web Labels
  • Shopware Certified Frontend Developer badge, Web Labels
  • Shopware Certified Template Designer badge, Web Labels
  • Mollie Partner badge, Web Labels
  • Trusted Shops Partner badge, Web Labels
  • eRecht24 Partner badge, Web Labels
  • Pickware Partner badge, Web Labels
  • ADCELL Partner badge, Web Labels
  • Meta agency badge, Web Labels
  • SEO and SEM agency badge, Web Labels

All partners and certifications

Your contacts

Your contacts for affiliate marketing with ADCELL

Tell us where your project stands. Janis will listen, ask questions and tell you honestly what we recommend and roughly what it will cost.

Janis Rittmeier, Key Account Manager at Web Labels, your contact for Affiliate marketing with ADCELL

Our team for your questions

  • René Grosche, Managing Director at Web Labels René Grosche Managing Director
  • Marco Kreutzfeldt, Deputy Managing Director · Back office at Web Labels Marco Kreutzfeldt Deputy Managing Director · Back office
  • Tim Schröder, Key Account Manager at Web Labels Tim Schröder Key Account Manager · Consulting and quotes
  • Janis Rittmeier, Key Account Manager at Web Labels Janis Rittmeier Key Account Manager · Consulting and quotes
  • Lennart Albrecht, Head of Development at Web Labels Lennart Albrecht Head of Development
  • Tom Baustian, Web design · Performance marketing · Audio at Web Labels Tom Baustian Web design · Performance marketing · Audio
  • Tajara-Tabea Leonard, Web design · Content · SEO at Web Labels Tajara-Tabea Leonard Web design · Content · SEO
  • Ken Raupach, Web design · Performance marketing at Web Labels Ken Raupach Web design · Performance marketing
  • Muhammed Tay, Web development at Web Labels Muhammed Tay Web development
  • Alexander Folz, Web development at Web Labels Alexander Folz Web development
  • Aaron Griem, Web development at Web Labels Aaron Griem Web development
  • Leon Fischer, Web development at Web Labels Leon Fischer Web development
  • Patrick Heidl, Web development at Web Labels Patrick Heidl Web development
  • Tobias Schäfer, Web development at Web Labels Tobias Schäfer Web development · Complex development
  • Laura Schop, Web development at Web Labels Laura Schop Web development
  • Aleksej Werestschagin Web development
  • Julina Sievert, Apprentice at Web Labels Julina Sievert Apprentice
  • Rosa-Lee Biesterfeldt, Apprentice at Web Labels Rosa-Lee Biesterfeldt Apprentice
Technologies
ADCELLShopwareGoogle AnalyticsXOVIGoogle Tag Manager

Frequently asked questions for your ADCELL agency

All questions and answers
What is affiliate marketing with ADCELL?

ADCELL is an affiliate network. Publishers such as voucher, comparison or topic sites promote your shop and receive a commission when a sale results from it. So you pay for results rather than impressions.

Which sales are paid?

Only sales that the tracking clearly attributes to a partner. The basis is the net basket value excluding shipping. Orders without clear attribution, later cancellations and returns stay commission-free.

How is the management billed?

There are two options. With management on commission, we receive 5% of the measurable revenue through ADCELL, and the management itself costs nothing extra. With management at a fixed monthly price, the programme runs in your own account, including graphic work and reporting.

Does it work with my shop system?

Yes, ADCELL can be connected to all common systems, including Shopware 5 and 6, JTL, WooCommerce, Oxid and Magento. For Shopware 6 we also have our own plugin that matches open commissions against the orders in your shop.

Related services
  • Meta Ads

    Your Meta Ads agency for Facebook and Instagram: campaigns, creatives and AI content from one team, plus Meta Business with a product catalogue from your shop.

  • Google Ads on commission

    Management of your Google and Bing Ads campaigns without a base fee: you pay 5% of the revenue that Google Ads or Bing Ads measurably attribute, plus your ad budget.

  • Instagram Ads

    Advertising in Feed, Stories and Reels with creatives from our team. To get started, also available as a fixed-price campaign without your own ad account.

  • Bing Ads

    Campaigns in Microsoft Advertising, formerly Bing Ads: ads on Bing and Yahoo, migration of your Google Ads campaigns and Shopping for online shops.

Tell us about your project

A few sentences are enough to start. We will get back to you with questions or a suggested date.

Up to 80% government funding