Mon–Thu 09:30–17:00, Fri until 15:00

Bargteheide 04532 408 99 95Göttingen 0551 890 64 000

Marketing

Online marketing for shops and websites that you can measure

Campaigns on Google, Bing and Meta, Instagram automation, newsletters and affiliate marketing with ADCELL, measured by enquiries and orders.

  • since 2012
  • 200+ online shops
  • 800+ websites
  • Shopware Partner since 2014
Target with an arrow on a concrete base, symbolising online marketing with Google Ads, Meta Ads and newsletters

Online shops

200+

delivered since 2012

Projects delivered

1000+

since 2012

Websites

800+

delivered since 2012

2012 founded
200+ online shops
800+ websites
19 experts in our team
  • Shopware logo Shopware Partner since 2014
  • Mollie logo Mollie Partner since 2021
  • Trusted Shops logo Trusted Shops Partner
  • eRecht24 logo eRecht24 Partner
  • magnalister logo magnalister Partner since 2022
  • Base logo Base Partner since 2026
  • sync4 logo sync4 Partner since 2022
  • Pickware logo Pickware Partner since 2019
  • ADCELL logo ADCELL Partner

12 services

Services in this area

  • Wooden target with an arrow in the centre, symbolising marketing strategy in marketing consulting

    Consulting

    Advice for your marketing: understand your market, target groups and competitors, choose channels and create a measurable marketing strategy with a budget plan.

  • Open sketchbook with brushes, pencil and paper samples, symbolising content creation

    Content creation

    SEO copy, graphics, videos, logo and corporate design from one team, aligned with your brand and your search goals.

  • Target with an arrow on a concrete base, symbolising performance marketing with Google Ads and Meta Ads

    Performance marketing

    Google Ads, Bing Ads, Meta and Instagram Ads, AI posting and Google Ads on commission, with clean tracking and ongoing optimisation for revenue or enquiries.

  • Signpost with two arrows in violet and light blue on a concrete base, symbolising Google Ads campaigns

    Google Ads

    Search, Shopping and Performance Max campaigns with clean tracking. Billed in 15-minute increments without a contract, or as monthly management.

  • White and lavender binoculars on a concrete slab, symbolising new target groups with Bing Ads

    Bing Ads

    Campaigns in Microsoft Advertising, formerly Bing Ads: ads on Bing and Yahoo, migration of your Google Ads campaigns and Shopping for online shops.

  • Scales with a shipping box and violet weights on a concrete base, symbolising Google Ads on commission

    Google Ads on commission

    Management of your Google and Bing Ads campaigns without a base fee: you pay 5% of the revenue that Google Ads or Bing Ads measurably attribute, plus your ad budget.

  • Shipping box connected to small shops, symbolising affiliate marketing with ADCELL

    Affiliate marketing with ADCELL

    ADCELL agency management on 100% commission with zero risk: we only earn when you earn. We build your partner programme and look after the account, tracking, commissions, ad materials and billing.

  • White megaphone on a concrete base, symbolising Meta Ads on Facebook and Instagram

    Meta Ads

    Your Meta Ads agency for Facebook and Instagram: campaigns, creatives and AI content from one team, plus Meta Business with a product catalogue from your shop.

  • Fanned-out photo cards in violet and light blue in an aluminium holder, symbolising Instagram Ads

    Instagram Ads

    Advertising in Feed, Stories and Reels with creatives from our team. To get started, also available as a fixed-price campaign without your own ad account.

  • Brass bell and sticky notes on a concrete cylinder, symbolising fast replies to Instagram comments

    Like & comment automation

    We reply to comments under your posts and, from your account, react to posts by people interested in your topic. Software prepares, people approve.

  • Ceramic speech bubbles on a concrete base, symbolising AI posting on Instagram and Facebook

    AI posting

    Up to seven posts per week for Instagram and Facebook, designed and written with AI. You approve every post in advance with one click, and we reply to comments too.

  • Stack of blank envelopes with a card on top, symbolising email marketing

    Email marketing

    Newsletter strategy, templates in your brand design and automated flows, connected to Shopware or your website, with Brevo or Klaviyo.

We plan and manage your online marketing: Google Ads and Bing Ads, ads and posts on Meta and Instagram, newsletters, affiliate marketing with ADCELL and the content behind it all. For online shops, measurable revenue is what counts; for service providers, it is the enquiry. Tracking and campaigns come from one team.

Search result

Example

www.web-labels.de › en › marketing

Online marketing for shops and websites | Web Labels

Online marketing by Web Labels: Google Ads and Bing Ads, Meta and Instagram, newsletters, affiliate marketing with ADCELL and content, tracked in your shop.

This is how this page appears in search with its title and description. We write both ourselves for every page.

Campaigns measured by revenue

We set up measurement first and only then the campaigns. That way you can see which channel brings in orders. For online shops we also offer Google Ads on a commission basis, see Google Ads on commission. For an overview of all advertising channels, visit our performance marketing page.

Screenshot of the Abflussblitz project by Web Labels
From our references: Abflussblitz · more projects

Marketing and technology together

Many campaigns fail because of technology: missing tracking data, slow landing pages or incomplete product feeds. That is why our marketing team works closely with our SEO & Tech team, for example on Google Shopping feeds and conversion optimisation.

Structure comes before design: which content goes where, and where should the visitor click next?

How your online marketing works with us

  1. Define goals

    We agree what a campaign should deliver (orders, enquiries or reach) and how we will measure it.

  2. Set up tracking

    Conversion tracking in your shop and on your website, with marketing tags only after consent.

  3. Launch campaigns

    Our team creates ads, posts and newsletters tailored to your target groups.

  4. Evaluate and adjust

    We shift budget to what sells and stop what only costs money.

References

Projects from our online marketing

SEO & marketing references

Your contacts

Your contacts for online marketing

Tell us where your project stands. Tom will listen, ask questions and tell you honestly what we recommend and roughly what it will cost.

Tom Baustian, Web design · Performance marketing · Audio at Web Labels, your contact for Marketing

Our team for your questions

  • René Grosche, Managing Director at Web Labels René Grosche Managing Director
  • Marco Kreutzfeldt, Deputy Managing Director · Back office at Web Labels Marco Kreutzfeldt Deputy Managing Director · Back office
  • Tim Schröder, Key Account Manager at Web Labels Tim Schröder Key Account Manager · Consulting and quotes
  • Janis Rittmeier, Key Account Manager at Web Labels Janis Rittmeier Key Account Manager · Consulting and quotes
  • Lennart Albrecht, Head of Development at Web Labels Lennart Albrecht Head of Development
  • Tom Baustian, Web design · Performance marketing · Audio at Web Labels Tom Baustian Web design · Performance marketing · Audio
  • Tajara-Tabea Leonard, Web design · Content · SEO at Web Labels Tajara-Tabea Leonard Web design · Content · SEO
  • Ken Raupach, Web design · Performance marketing at Web Labels Ken Raupach Web design · Performance marketing
  • Muhammed Tay, Web development at Web Labels Muhammed Tay Web development
  • Alexander Folz, Web development at Web Labels Alexander Folz Web development
  • Aaron Griem, Web development at Web Labels Aaron Griem Web development
  • Leon Fischer, Web development at Web Labels Leon Fischer Web development
  • Patrick Heidl, Web development at Web Labels Patrick Heidl Web development
  • Tobias Schäfer, Web development at Web Labels Tobias Schäfer Web development · Complex development
  • Laura Schop, Web development at Web Labels Laura Schop Web development
  • Aleksej Werestschagin Web development
  • Julina Sievert, Apprentice at Web Labels Julina Sievert Apprentice
  • Rosa-Lee Biesterfeldt, Apprentice at Web Labels Rosa-Lee Biesterfeldt Apprentice
Technologies
GoogleGoogle AdsMicrosoft AdvertisingMeta Business SuiteADCELLBrevoKlaviyo
Tell us about your project

A few sentences are enough to start. We will get back to you with questions or a suggested date.

Up to 80% government funding