SEO & Growth
Conversion rate optimisation for online shops and websites
More orders and enquiries from your existing visitors: analysis, usability tests, A/B tests and implementation directly in your shop.
- since 2012
- 200+ online shops
- 800+ websites
- Shopware Partner since 2014
Online shops
200+
delivered since 2012
Projects delivered
1000+
since 2012
Websites
800+
delivered since 2012
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Shopware Partner since 2014 -
Mollie Partner since 2021 -
Trusted Shops Partner -
eRecht24 Partner -
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Base Partner since 2026 -
sync4 Partner since 2022 -
Pickware Partner since 2019 -
Why more visitors achieve little without conversion rate optimisation
More visitors from advertising or SEO achieve little if product pages leave questions open, the search finds nothing or the checkout puts people off. Often it is small details that nobody in your own team notices, because everyone knows the shop too well.
What conversion rate optimisation does for your shop
- You know where visitors drop off and why.
- Changes are checked in an A/B test before they stay.
- Helpful notes and trust elements appear where customers hesitate.
- Our developers implement changes directly in your shop.
Scope of services
What our conversion rate optimisation covers
- Data and heatmaps
We look at where visitors get stuck.
- Usability tests
Real users show what is unclear.
- Product page to checkout
Search, basket and checkout become simpler.
- A/B tests
Changes are measured, not guessed.
- Implemented directly
In the Shopware theme or as a plugin, by our developers.
- Ongoing evaluation
We check whether the changes are working.
In conversion rate optimisation we look for the points where visitors leave your shop or website without buying or enquiring, and we improve them. The basis is analytics data, heatmaps and usability tests. We check changes in an A/B test before adopting them for good, and for Shopware we implement them directly in the theme or as a plugin.
Search result
Examplewww.web-labels.de › en › seo-growth › conversion-optimisation
Conversion Rate Optimisation for Online Shops | Web Labels
Conversion rate optimisation by Web Labels: analysis with heatmaps and usability tests, A/B tests and implementation in your Shopware theme or as a plugin.
Data shows where, tests show why
Analytics data shows on which page visitors drop off. Heatmaps and usability tests show why: an overlooked button, an unclear delivery time, a form with too many fields. From this we derive changes and place helpful notes and trust elements where customers need support.
Search and guidance as a lever
In many shops the internal search is an underestimated exit point. If people cannot find anything, they leave. With our AI search Minofinder, customers find the right product even with typos and in their own words. Find out more under AI search & product advice. To make improvements measurable, you need clean tracking.
How we work
How we approach conversion rate optimisation
- Understand
We look at your business, your systems and your figures before we suggest anything.
- Plan
You receive a concept and a quote with individual items and a realistic schedule.
- Build
We develop in stages. You see interim results on a test environment and approve them.
- Run
After go-live we take care of hosting, updates and monitoring if you want us to.
Your contacts
Your contacts for conversion rate optimisation
Tell us where your project stands. Tom will listen, ask questions and tell you honestly what we recommend and roughly what it will cost.
Our team for your questions
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- Aleksej Werestschagin Web development
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10 quickstepps to optimize Shopware 6 Conversion
10 quick steps to improve the conversion rate of your Shopware 6 shop: a practical guide by Web Labels, Shopware agency from Bargteheide near Hamburg.
Reduce bounce rates, increase conversions
Reduce your bounce rate and increase conversions: how to use visitor flow data, the mobile view and clear calls to action to find weak spots in your shop.
- Google Shopping & Feeds
We prepare your product feed so that Google and price comparison sites receive all available information: highlights, clean categories, additional images, bundles, materials and keywords in the title.
- Tracking & Attribution
Conversion tracking with Google Analytics 4, server-side tagging and the Meta Conversions API, so that you can see which campaigns lead to orders.
- Backlink Building
Link building with links from a relevant context: link profile analysis, research, selection and placement, with every link documented.
- GEO, AEO & LLM
We prepare content and product data so that AI search such as ChatGPT, Perplexity or Google's AI Overviews can understand it and use it as a source.
A few sentences are enough to start. We will get back to you with questions or a suggested date.