Building backlinks, but how?
How to build backlinks: why rankings often get stuck on page 2 and which approaches help you win reputable links for your website.
SEO & Growth
Backlink building: relevant links for your website
Link building with links from a relevant context: link profile analysis, research, selection and placement, with every link documented.
- since 2012
- 200+ online shops
- 800+ websites
- Shopware Partner since 2014
Online shops
200+
delivered since 2012
Projects delivered
1000+
since 2012
Websites
800+
delivered since 2012
2012 founded
200+ online shops
800+ websites
19 experts in our team
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Shopware Partner since 2014 -
Mollie Partner since 2021 -
Trusted Shops Partner -
eRecht24 Partner -
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Base Partner since 2026 -
sync4 Partner since 2022 -
Pickware Partner since 2019 -
Why backlink building without topical relevance achieves little
Lots of links achieve little if they come from sites with no topical connection or sit in link lists. At worst they do harm. What counts is a link from a relevant context that makes sense to readers.
What targeted backlink building does for you
- Links come from websites related to your topic.
- You see in advance which sites we propose and have a say in the choice.
- The strategy is built around your most important pages and your budget.
- Every link we place is documented.
Scope of services
What our backlink building covers
- Link profile analysis
We compare your link profile with those of your competitors.
- Target pages and topics
Links should land where they generate revenue.
- Suitable websites
We research sites that are a good topical fit for you.
- Placement
In existing articles or in newly created content.
- Documentation
You see every link with its source and target page.
- Internal linking
We also strengthen the linking within your own site.
In backlink building, we look for links from websites that match your offering and place them in a meaningful context, either in existing articles or in new content. We take care of research, selection and coordination and bill our work on a time and materials basis. Everything starts with a strategy that fits your most important pages and your budget.
Quality and relevance over quantity
A link from a strong website does little good if it does not fit your topic. We make sure that the linking site and the anchor text belong to your subject and that readers have a reason to follow the link. We work transparently: you see which sites we propose, and every link we place is documented.
Organic visibility
Example- Impressions
- +50%
- Organic clicks
- +27%
Links are one building block among several
Backlinks work best when your own website is technically sound and offers content worth linking to. That is why we check the fundamentals first, see technical SEO, and add content where needed through content creation. Internal links between your own pages are also part of the strategy.
How we work
How backlink building works with us
- Understand
We look at your business, your systems and your figures before we suggest anything.
- Plan
You receive a concept and a quote with individual items and a realistic schedule.
- Build
We develop in stages. You see interim results on a test environment and approve them.
- Run
After go-live we take care of hosting, updates and monitoring if you want us to.
Your contacts
Your contacts for backlink building
Tell us where your project stands. Tom will listen, ask questions and tell you honestly what we recommend and roughly what it will cost.
Our team for your questions
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- Aleksej Werestschagin Web development
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Technologies
XOVIGoogle Search ConsoleGoogle
Frequently asked questions about backlink building
All questions and answersHow many backlinks does my website need?
There is no fixed number. It depends on how strongly your competitors are linked for your most important search terms and how well the links fit your topic. The initial analysis shows this.
How do you charge for backlink building?
We bill our work on research, selection and coordination on a time and materials basis. We agree the framework with you in advance to suit your budget.
Further reading Go to knowledge base
E-A-T for good SEO rankings
E-A-T stands for expertise, authority and trustworthiness. How Google uses it to assess how trustworthy a website is and what it means for YMYL pages.
Related services
- GEO, AEO & LLM
We prepare content and product data so that AI search such as ChatGPT, Perplexity or Google's AI Overviews can understand it and use it as a source.
- PageSpeed Optimisation
Faster websites and shops: measurement with lab and field data, then images, scripts, fonts and server in order of their impact.
- SEO Agency
SEO with in-house developers: we find the issues in your shop or website and fix them directly in the system, prioritised by impact, effort and risk.
- Consulting
Consulting for visibility in Google and AI search: competitor analysis, keyword strategy, priorities and a 12-month plan that you implement yourself or with us.
Tell us about your project
A few sentences are enough to start. We will get back to you with questions or a suggested date.