Mon–Thu 09:30–17:00, Fri until 15:00

Bargteheide 04532 408 99 95Göttingen 0551 890 64 000

Custom development

Custom software development with Laravel

Custom software built on Laravel when standard systems reach their limits: web apps and portals, configurators, back ends, APIs and middleware.

  • since 2012
  • 200+ online shops
  • 800+ websites
  • Shopware Partner since 2014
Laptop showing the web app mitKAI for AI product copy, a software project by Web Labels

Team

19 people

in-house development since 2012

Online shops

200+

delivered since 2012

Projects delivered

1000+

since 2012

2012 founded
200+ online shops
800+ websites
19 experts in our team
  • Shopware logo Shopware Partner since 2014
  • Mollie logo Mollie Partner since 2021
  • Trusted Shops logo Trusted Shops Partner
  • eRecht24 logo eRecht24 Partner
  • magnalister logo magnalister Partner since 2022
  • Base logo Base Partner since 2026
  • sync4 logo sync4 Partner since 2022
  • Pickware logo Pickware Partner since 2019
  • ADCELL logo ADCELL Partner
Clients who work with us

7 services

Services in this area

  • Glass whiteboard with a sketch of a software architecture, marker and notebook, symbolising software consulting

    Consulting

    Consulting for custom software: clarify requirements, choose architecture and technology, check feasibility and draw up a plan that fits your budget and goals.

  • Monitor with a code editor, keyboard and a model made of modular building blocks, symbolising Laravel development

    Laravel development

    Web applications built with the PHP framework Laravel, from internal admin tools to platforms for your customers, including hosting and further development.

  • Tablet with a customer portal, smartphone and key, symbolising web apps and portals

    Web apps & portals

    Customer portals, dealer and partner portals and internal tools that run in the browser and access your existing systems.

  • Tablet with an armchair configurator, colour options, an armchair model and fabric samples, symbolising product configurators

    Configurators

    Product configurators with which customers put together dimensions, material and accessories themselves, see the price and order or send an enquiry.

  • USB-C hub with cables to a smartphone, tablet and hard drive, symbolising APIs and middleware

    APIs & middleware

    REST APIs for your own applications and middleware between shop, ERP, PIM and marketplaces that translates formats, transfers only changes and logs every run.

  • Calculator, invoices and a tablet with a dashboard into which a new module is inserted, symbolising ERP extensions via API

    ERP extensions

    We extend cloud-based ERPs through their API: enrich products automatically, automate processes and handle add-on or configurable products in the shop that the ERP cannot manage out of the box.

  • Row of binders and a tablet with an admin table, symbolising custom back ends instead of paper filing

    Custom back ends

    Admin interfaces for data and processes that do not fit into any standard system, with roles, change log and interfaces to shop and ERP.

When standard systems reach their limits, we develop custom software based on Laravel: web apps and customer portals, product configurators, back ends for internal processes, and APIs and middleware between your systems. With Minofinder and ShopSignal we run software of our own in continuous operation, so we know what an application needs after launch.

class SyncStock implements ShouldQueue
{
    public function handle(Erp $erp, Shop $shop): void
    {
        foreach ($erp->changedProducts() as $product) {
            $shop->setStock($product->number, $product->stock);
        }
    }
}
Our own code, cleanly documented and update-safe.

Why Laravel

Laravel is one of the most widely used PHP frameworks. Login, permissions, queues, email and interfaces are built in, so development can concentrate on your business logic. Because Laravel is open and well documented, you are not tied to a niche solution that only a single provider understands.

Data Laravel application Reports
  • ERP
  • Customer portal
  • Accounting
  • API
A custom application connects the systems your team already uses.

Software that talks to your systems

Custom applications rarely stand alone. A customer portal needs data from the ERP, and a configurator writes to the Shopware basket. How we connect systems is described under Integrations & systems. Where AI can take over part of a process, have a look at AI & Automation.

Meeting room at Web Labels in Bargteheide with table and chairs behind a glass wall
Our meeting room in Bargteheide. We like to plan projects here together with you, and of course by video too.

Integrations and connectors

We also build connectors

If there is no ready-made integration for a platform, we develop it ourselves. For Fressnapf, Faire, Orderchamp and Ankorstore we have built our own middleware that connects Shopware 6 fully with each marketplace.

  • Shopware 6 and Fressnapf

    The Fressnapf marketplace for pet supplies, with product push, price and stock synchronisation, order import and shipping status.

    To the Fressnapf integration
  • Shopware 6 and Faire

    Wholesale marketplace for independent retailers: your range comes from Shopware, and the retailers’ orders flow back into the shop.

    To the Faire integration
  • Shopware 6 and Orderchamp

    B2B marketplace for brands and specialist retailers, continuously synchronised with your Shopware data.

    To the Orderchamp integration
  • Shopware 6 and Ankorstore

    European wholesale marketplace for brands and retailers, fully connected to Shopware 6.

    To the Ankorstore integration

What the middleware covers:

  • Product push with product data, variants and images
  • Price synchronisation
  • Stock synchronisation
  • Order import
  • Shipping status and tracking feedback

How your custom software development project runs with us

  1. Understand

    We talk to the people who will work with the software and document processes and data.

  2. Prototype

    An early working version shows whether the idea holds up in daily use before larger sums are spent.

  3. Develop

    We build in short iterations, and you see every interim stage and have a say.

  4. Run

    If you wish, we take care of hosting, updates and monitoring on our own servers.

References

References from custom software development

All Laravel references

Your contacts

Your contacts for custom software development

Tell us where your project stands. Tobias will listen, ask questions and tell you honestly what we recommend and roughly what it will cost.

Tobias Schäfer, Web development at Web Labels, your contact for Custom development

Our team for your questions

  • René Grosche, Managing Director at Web Labels René Grosche Managing Director
  • Marco Kreutzfeldt, Deputy Managing Director · Back office at Web Labels Marco Kreutzfeldt Deputy Managing Director · Back office
  • Tim Schröder, Key Account Manager at Web Labels Tim Schröder Key Account Manager · Consulting and quotes
  • Janis Rittmeier, Key Account Manager at Web Labels Janis Rittmeier Key Account Manager · Consulting and quotes
  • Lennart Albrecht, Head of Development at Web Labels Lennart Albrecht Head of Development
  • Tom Baustian, Web design · Performance marketing · Audio at Web Labels Tom Baustian Web design · Performance marketing · Audio
  • Tajara-Tabea Leonard, Web design · Content · SEO at Web Labels Tajara-Tabea Leonard Web design · Content · SEO
  • Ken Raupach, Web design · Performance marketing at Web Labels Ken Raupach Web design · Performance marketing
  • Muhammed Tay, Web development at Web Labels Muhammed Tay Web development
  • Alexander Folz, Web development at Web Labels Alexander Folz Web development
  • Aaron Griem, Web development at Web Labels Aaron Griem Web development
  • Leon Fischer, Web development at Web Labels Leon Fischer Web development
  • Patrick Heidl, Web development at Web Labels Patrick Heidl Web development
  • Tobias Schäfer, Web development at Web Labels Tobias Schäfer Web development · Complex development
  • Laura Schop, Web development at Web Labels Laura Schop Web development
  • Aleksej Werestschagin Web development
  • Julina Sievert, Apprentice at Web Labels Julina Sievert Apprentice
  • Rosa-Lee Biesterfeldt, Apprentice at Web Labels Rosa-Lee Biesterfeldt Apprentice
Technologies
LaravelPHPMySQLNode.jsRedisREST API
Tell us about your project

A few sentences are enough to start. We will get back to you with questions or a suggested date.

Up to 80% government funding