JSON-LD, llms.txt and feeds in Shopware: what really improves visibility
Which JSON-LD rich snippets, llms.txt and feeds improve visibility in Shopware 6: checks, central output, limitations and compatibility.
Shopware
Shopware SEO: get your Shopware 6 shop seen on Google
SEO for Shopware 6: we find your shop's problems and fix them directly in Shopware, in the theme, in plugins and in the infrastructure.
- since 2012
- 200+ online shops
- 800+ websites
- Shopware Partner since 2014
Online shops
200+
delivered since 2012
Projects delivered
1000+
since 2012
Shopware Partner
since 2014
own plugins in the Shopware Store
2012 founded
200+ online shops
800+ websites
19 experts in our team
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Shopware Partner since 2014 -
Mollie Partner since 2021 -
Trusted Shops Partner -
eRecht24 Partner -
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Base Partner since 2026 -
sync4 Partner since 2022 -
Pickware Partner since 2019 -
Shopware clients who work with us
Where Shopware shops lose visibility on Google
Through variants, filters, parameters and sales channels, a Shopware shop quickly generates many similar URLs. Google then crawls filter pages instead of categories, canonicals contradict each other and good content does not rank. An SEO tool lists the errors, but they can only be fixed in the shop itself.
What Shopware SEO does for your shop
- You receive a list of measures, sorted by impact, effort and risk.
- Shopware developers from our team implement the technical points directly.
- Categories, products and guides each get a clear search intent.
- We monitor rankings and visibility continuously, using XOVI among other tools.
Scope of services
What we take on as your Shopware SEO agency
- SEO audit
We check your shop's technology, content, rankings and revenue potential and show where the work pays off.
- Keyword mapping
Every category, every product and every guide gets a clear search intent.
- Competitor analysis
With XOVI we see what your competitors rank for and where the gaps are for you.
- Index control
We set up variants, filters, pagination, sitemaps and hreflang so that Google crawls the right pages.
- Content
Copy for categories, products and guides that answers your customers' questions.
- Linking and reporting
Internal links strengthen the pages that generate revenue. We monitor rankings and visibility continuously.
For us, Shopware SEO means finding the problems in your Shopware 6 shop and fixing them directly in Shopware, in the theme, in plugins and in the infrastructure. We set up variants, filters, canonicals, sitemaps and sales channels so that Google crawls the right pages. On top of that come keyword mapping, content for categories and guides, and well-planned internal linking.
Why Shopware SEO is more than meta titles
A Shopware shop works differently from an ordinary CMS. Variants, dynamic filters, shopping experiences, large catalogues and custom plugins influence what Google crawls and evaluates. That is why we combine SEO strategy with Shopware development. The technical foundations are described on the page on technical SEO, and we cover loading times under Shopware performance.
Tech stack
- ApplicationShopware, Laravel or WordPress with theme and plugins
- Cache and searchRedis and Elasticsearch configured to fit
- PHPcurrent version with OPcache
- Serverour own servers with NVMe storage
Keywords, content and internal linking
We assign transactional and informational search queries to the matching categories, products and guide pages and identify gaps compared with your competitors. A clear page structure with hubs and internal links distributes relevance to the pages that are meant to generate revenue. How you can also appear in AI search is explained under GEO, AEO & LLM visibility.
public static function getSubscribedEvents(): array
{
return [
ProductPageLoadedEvent::class => 'onProductPage',
];
}
public function onProductPage(ProductPageLoadedEvent $event): void
{ /* add data without touching the core */ }How we work
How Shopware SEO management works with us
- Understand
We look at your business, your systems and your figures before we suggest anything.
- Plan
You receive a concept and a quote with individual items and a realistic schedule.
- Build
We develop in stages. You see interim results on a test environment and approve them.
- Run
After go-live we take care of hosting, updates and monitoring if you want us to.
Your contacts
Your contacts for Shopware SEO
Tell us where your project stands. Janis and Tim will listen, ask questions and tell you honestly what we recommend and roughly what it will cost.
Our team for your questions
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- Aleksej Werestschagin Web development
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Technologies
Frequently asked questions about Shopware SEO
All questions and answersDo you only carry out the analysis or the implementation as well?
Both. You receive an SEO roadmap sorted by impact, and our Shopware developers implement the technical measures directly in Shopware, theme, plugins and infrastructure.
Do you also optimise existing Shopware shops?
Yes. We step into existing Shopware 6 setups, review custom themes and extensions and improve the shop step by step without the need for a relaunch.
How does your SEO audit differ from a tool report?
Tools provide measurement data, but no decisions. We combine crawling, rankings and performance with the actual Shopware setup, assess the causes and translate the findings into an order of measures.
What access do you need for the audit?
That depends on the agreed scope. Access to or exports from Google Search Console, analytics and existing SEO tools are helpful. For technical checks we agree on the lowest-risk access routes with you.
What is the difference between SEO, GEO and AEO?
SEO targets the classic search results, GEO generative AI search and AEO direct answers. All three build on clean technology, clear content and reliable data.
Further reading Go to knowledge base
What is on-page SEO?
What is on-page SEO? An introduction for website owners: titles, headings, content and technology you can optimise on your own site yourself.
8 services
Related services
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Consulting
Consulting for visibility in Google and AI search: competitor analysis, keyword strategy, priorities and a 12-month plan that you implement yourself or with us.
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SEO Agency
SEO with in-house developers: we find the issues in your shop or website and fix them directly in the system, prioritised by impact, effort and risk.
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PageSpeed Optimisation
Faster websites and shops: measurement with lab and field data, then images, scripts, fonts and server in order of their impact.
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GEO, AEO & LLM
We prepare content and product data so that AI search such as ChatGPT, Perplexity or Google's AI Overviews can understand it and use it as a source.
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Backlink Building
Link building with links from a relevant context: link profile analysis, research, selection and placement, with every link documented.
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Conversion Optimisation
More orders and enquiries from your existing visitors: analysis, usability tests, A/B tests and implementation directly in your shop.
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Google Shopping & Feeds
We prepare your product feed so that Google and price comparison sites receive all available information: highlights, clean categories, additional images, bundles, materials and keywords in the title.
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Tracking & Attribution
Conversion tracking with Google Analytics 4, server-side tagging and the Meta Conversions API, so that you can see which campaigns lead to orders.
Tell us about your project
A few sentences are enough to start. We will get back to you with questions or a suggested date.