Knowledge

Knowledge and guides on Shopware, SEO and AI

Our knowledge base collects guides and articles from our work on shops and websites: Shopware 6, ERP and PIM integrations, SEO and visibility in AI search, AI in online shops and legal changes for retailers. The latest articles are at the top, followed by the topics. Older articles show their date, because software and laws change.

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Latest articles

Guides and articles from our work on shops and websites

Laptop showing a customer journey and chart, symbolising the benefits of server-side tracking

SEO & marketing 16 Oct 2026

Benefits of server-side tracking: why your cookies disappear in Safari after one day

Server-side tracking explained: why Safari deletes tracking cookies after 24 hours, what that costs your campaigns and the benefits of server-side measurement.

Featured image: Minofinder, AI search and product advice for Shopware 6

AI & automation 13 Sept 2026

Shopware 6 search: Minofinder as an affordable alternative to Doofinder and Findologic

Minofinder as your Shopware 6 search instead of Doofinder or Findologic: AI search, chat and tracking from €29/month. 30-day free trial, set-up by Web Labels.

Illustration for the article: Google Merchant Center suspended, causes and checklist

SEO & marketing 08 Sept 2026

Merchant Center suspended: common causes and a checklist for your appeal

Google Merchant Center suspended? Common causes are price mismatches, inconsistent product data and missing contact details. How to check your account.

Featured image: AI product advisor chat for Shopware 6, Minofinder advises your customers like your best salesperson

AI & automation 25 Aug 2026

AI product advisor chat for Shopware 6: how Minofinder advises your customers like your best salesperson

Minofinder, the AI product advisor chat for Shopware 6, advises customers personally, recognises images, speaks several languages and is GDPR compliant. Try 30 days.

Shopware

Latest on Shopware

Shopware 22 May 2026

From plentymarkets / PlentyONE to Shopware: when the switch pays off

Switching from plentymarkets or PlentyONE to Shopware: which retailers benefit from the move and what to consider during the migration.

Featured image: Shopware 6.7 update with an overview of the benefits

Shopware 03 May 2026

Shopware 6.7 update: benefits of switching from 6.6 to 6.7

Featured image: increasing the conversion rate in a Shopware store

Shopware 02 Apr 2026

10 quickstepps to optimize Shopware 6 Conversion

Featured image: migrating from Shopware 5 to Shopware 6

Shopware 26 Mar 2026

Shopware 5 to 6 migration: a step-by-step guide

Featured image: Shopware 6 performance guide 2026

Shopware 26 Mar 2026

Shopware 6 performance guide 2026: how to make your shop fast

All 15 articles on Shopware

Shopware plugins

Latest on our Shopware plugins

Illustration for the article: JSON-LD rich snippets, llms.txt and feeds in Shopware

Shopware plugins 19 Aug 2026

JSON-LD, llms.txt and feeds in Shopware: what really improves visibility

Which JSON-LD rich snippets, llms.txt and feeds improve visibility in Shopware 6: checks, central output, limitations and compatibility.

Illustration for the article: grouped properties in the Shopware product listing

Shopware plugins 17 Aug 2026

Grouping properties in the Shopware listing: presenting technical data clearly

How to group technical properties by topic in the Shopware 6 product listing so customers grasp them faster. With a checklist for the setup.

Shopware plugins 17 Aug 2026

Too many products, too little guidance? How a product advisor leads to the right item

Reduce choice overload with an interactive product advisor for Shopware: guided questions, weightings and live results for fewer wrong purchases.

Shopware plugins 09 Oct 2025

Bulk-translate Shopware product texts into any language with kAI

Bulk-translate Shopware product texts: kAI transfers names, short and long descriptions via the Shopware API and translates them with DeepL or OpenAI.

Featured image: colour gradient for colour properties in Shopware 6

Shopware plugins 23 Jul 2025

Shopware 6 colour properties with two colours in one property

With our Shopware 6 plugin you create colour combinations such as red/green as a single property and display them as a split colour bar in your shop.

All 5 articles on Shopware plugins

Integrations & ERP

Latest on integrations and ERP

Featured image: moving from VARIO 8 to VARIO Cloud

Integrations & ERP 23 Mar 2026

VARIO 8 migration to Vario Cloud ERP

How to plan a migration from VARIO 8 to VARIO Cloud ERP: data quality, processes, roles, interfaces, test migrations and go-live, with support from OSKO IT.

Integrations & ERP 29 Oct 2024

Product data import from TopTex to Shopware 6

Integrations & ERP 18 Sept 2024

Connecting Plytix with Shopware 6: the Web Labels integration

Featured image: Shopware ERP integration syncing slowly?

Integrations & ERP 14 Feb 2024

Is your Shopware ERP integration syncing slowly?

Featured image: connecting the LocaFox POS system with Shopware 6

Integrations & ERP 17 Feb 2022

Connect the LocaFox POS system with Shopware 6

All 8 articles on Integrations & ERP

SEO & marketing

Latest from SEO and marketing

Illustration for the article: dynamic retargeting with releva.nz for online shops

SEO & marketing 19 Jan 2022

Dynamic retargeting with releva.nz: win back shop visitors

How dynamic retargeting with the releva.nz plugin works, what it does for your online shop and what it offers smaller retailers.

Article image: web push notifications with OneSignal

SEO & marketing 21 Oct 2021

Push notifications with OneSignal: how to strengthen customer loyalty to your shop

How browser push notifications with OneSignal work, which content suits them and which features the tool offers your online shop.

Featured image: local product availability on Google, increase your store visits

SEO & marketing 02 Jul 2021

Local product availability on Google: more visits to your shop

Local inventory ads: with local product availability on Google you show nearby customers which products are in stock in your bricks-and-mortar shop.

SEO & marketing 22 Jun 2021

Google and Bing Ads campaigns without a subscription contract

Google Ads and Bing Ads without a subscription contract: campaign set-up with keyword research, ad copy and regional targeting for your business.

Illustration for the article: video marketing and video production for businesses

SEO & marketing 15 Apr 2021

Video marketing for businesses: formats, benefits and process

What is video marketing, what are the benefits of short, image and product videos, and how does a video production with Web Labels work? An overview.

All 24 articles on SEO & marketing

AI & automation

Latest on AI and automation

AI & automation 13 Sept 2026

Shopware 6 search: Minofinder as an affordable alternative to Doofinder and Findologic

Minofinder as your Shopware 6 search instead of Doofinder or Findologic: AI search, chat and tracking from €29/month. 30-day free trial, set-up by Web Labels.

AI & automation 25 Aug 2026

AI product advisor chat for Shopware 6: how Minofinder advises your customers like your best salesperson

AI & automation 18 Dec 2021

Product advisor for Shopware 6 as a plugin

All 3 articles on AI & automation

Websites

Latest on websites

Illustration for the article: accessible online shop with screen reader, keyboard and assistance dog

Websites 23 Jul 2025

Accessibility for Shopware 6: what you should look out for

Accessibility for Shopware 6: the key points for an accessible shop under the German Accessibility Strengthening Act (BFSG) and how to test them in your shop.

Featured image for the article: embedding Google Fonts in a GDPR-compliant way

Websites 28 Jun 2022

Google Fonts are no longer GDPR compliant: what should you do now?

Google Fonts after the Munich ruling: why externally loaded fonts are a data protection risk and how to host the fonts locally on your own server.

Article image: web design video in Photoshop in time-lapse

Websites 20 Jul 2019

Web design in time-lapse: from the idea to the first layout

How is a web design created? We show how our design department produces a first layout as a basis for discussion after the initial meeting.

Featured image: honey as a symbol for the honeypot field in Contact Form 7

Websites 03 Jun 2019

Contact Form 7 Honeypot

Contact Form 7 Honeypot: how the plugin protects WordPress forms from spambots without Google reCAPTCHA, how to set it up and where its limits lie.

Illustration for the article: attracting apprentices with your own website

Websites 25 Feb 2018

How do I attract apprentices? Your website as your public face

Attracting apprentices: why trade businesses without an up-to-date website hardly find applicants and what the website should do for recruiting trainees.

All 5 articles on Websites

E-commerce law

Latest on e-commerce law

Featured image: music rights on Instagram and social media for businesses

E-commerce law 24 Mar 2026

Music rights on Instagram and social media: what businesses really need to know

Music rights on Instagram, TikTok, Facebook and YouTube: why a few seconds of third-party music can trigger a legal warning and how businesses can prevent it.

E-commerce law 07 Dec 2024