Google and Bing Ads campaigns without a subscription contract
Google Ads and Bing Ads without a subscription contract: campaign set-up with keyword research, ad copy and regional targeting for your business.
Performance marketing
Google Ads on commission for online shops
Management of your Google and Bing Ads campaigns without a base fee: you pay 5% of the revenue that Google Ads or Bing Ads measurably attribute, plus your ad budget.
- since 2012
- 200+ online shops
- 800+ websites
- Shopware Partner since 2014
Online shops
200+
delivered since 2012
Projects delivered
1000+
since 2012
Websites
800+
delivered since 2012
2012 founded
200+ online shops
800+ websites
19 experts in our team
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Shopware Partner since 2014 -
Mollie Partner since 2021 -
Trusted Shops Partner -
eRecht24 Partner -
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Base Partner since 2026 -
sync4 Partner since 2022 -
Pickware Partner since 2019 -
Why fixed fees for Google Ads leave the risk with the shop
Many shops pay a fixed monthly amount for campaign management, whether or not the ads sell. Whether the management pays off only becomes clear months later, and the risk lies with the shop alone.
What Google Ads on commission gives you
- You only pay for revenue that Google Ads or Bing Ads measurably attribute.
- Sales from other sources or without clear attribution stay commission-free.
- Optimisation, reporting and conversion recommendations are included.
- Our interest is the same as yours: more revenue from the ads.
Scope of services
What we handle for Google Ads on commission
- Account in our MCC
We create a new Google Ads account in our manager account. Google debits the advertising costs directly from your bank account.
- Merchant Center
Your product feed runs into Merchant Center, which we connect to Google Ads and Analytics.
- Campaigns
Search ads, Shopping and remarketing, built around your product range and your margins.
- Plus Bing Ads
The same commission applies to revenue that Microsoft Advertising measurably attributes.
- Optimisation and reporting
We continuously adjust bids, ads and negative keywords and report every month.
- Conversion insights
We show you where visitors drop off in your shop, with concrete recommendations.
With Google Ads on commission, we manage your online shop’s campaigns without a base fee. You pay 5% of the revenue that Google Ads or Bing Ads measurably attribute to your ads, plus your ad budget, which the platform debits directly from you. Sales from other channels or without clear attribution stay commission-free.
Commission or hourly basis
The commission model suits online shops that want to start quickly and share the risk. The campaigns then run in an account we create for you in our manager account (MCC). If you would rather build your own account, you get the same management on an hourly basis or at a fixed monthly price, see Google Ads management. For service provider websites that measure enquiries rather than orders, management on an hourly basis is also the better choice.
What happens alongside the ads
Google Analytics and XOVI show us where visitors drop off in your shop. We pass these insights on to you. You implement them yourself, with your shop partner or with us based on a cost estimate. Shopping campaigns depend on a good product feed, more on this under Google Shopping & Feeds. For the commission to be calculated correctly, clean tracking is essential.
Search result
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Google Ads on commission for online shops | Web Labels
Google and Bing Ads management on commission: 5% of the revenue measured in Ads, no base fee. For online shops on Shopware, JTL, WooCommerce and others.
How we get started with Google Ads on commission
- Create the account
We create a new Google Ads account in our manager account (MCC).
- Connect payment
The account is verified with your bank account. Google debits the agreed ad budget directly from you.
- Merchant Center
We set up a new Merchant Center for Shopping and connect it to Google Ads and Analytics.
- Launch campaigns
Search, Shopping and remarketing campaigns go live and are continuously optimised.
- Monthly billing
At the start of each month we bill the commission based on the orders measured in Ads.
Your contacts
Your contacts for Google Ads on commission
Tell us where your project stands. Tom will listen, ask questions and tell you honestly what we recommend and roughly what it will cost.
Our team for your questions
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- Aleksej Werestschagin Web development
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Technologies
GoogleGoogle Merchant CenterGoogle AnalyticsMicrosoft Advertising
Frequently asked questions about Google Ads on commission
All questions and answersHow much does management on commission cost?
You pay 5% of the revenue that Google Ads or Bing Ads measurably attribute to your ads. On top comes your ad budget, which Google or Microsoft debits directly from your account. There is no base fee.
Which sales are commission-free?
All sales that do not come through the ads or that Ads cannot clearly attribute, for example when someone buys on a different device. The only basis is the measurement in Google Ads or Microsoft Advertising.
Which shop systems are supported?
In principle all common systems, including Shopware 5 and 6, JTL, WooCommerce, Oxid and Magento. What matters is a clean product feed and working conversion tracking.
Is it possible without commission?
Yes. Management is also available on an hourly basis or at a fixed monthly price. The campaigns then run in your own Google Ads account, and you keep the account after we stop working together.
Who is the commission model suitable for?
For online shops whose orders are measured in the shop. For service providers who want enquiries rather than orders, we recommend classic Google Ads management.
Further reading Go to knowledge base
Related services
- Bing Ads
Campaigns in Microsoft Advertising, formerly Bing Ads: ads on Bing and Yahoo, migration of your Google Ads campaigns and Shopping for online shops.
- Affiliate marketing with ADCELL
ADCELL agency management on 100% commission with zero risk: we only earn when you earn. We build your partner programme and look after the account, tracking, commissions, ad materials and billing.
- Meta Ads
Your Meta Ads agency for Facebook and Instagram: campaigns, creatives and AI content from one team, plus Meta Business with a product catalogue from your shop.
- Google Ads
Search, Shopping and Performance Max campaigns with clean tracking. Billed in 15-minute increments without a contract, or as monthly management.
Tell us about your project
A few sentences are enough to start. We will get back to you with questions or a suggested date.