AI & Automation
AI search and product advisor for online shops
A shop search that understands typos, synonyms and whole sentences, and a product advisor in a chat that only recommends items from your real catalogue.
- since 2012
- 200+ online shops
- 800+ websites
- Shopware Partner since 2014
Team
19 people
in-house development since 2012
Online shops
200+
delivered since 2012
Projects delivered
1000+
since 2012
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Shopware Partner since 2014 -
Mollie Partner since 2021 -
Trusted Shops Partner -
eRecht24 Partner -
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Base Partner since 2026 -
sync4 Partner since 2022 -
Pickware Partner since 2019 -
Where standard shop search reaches its limits and AI search helps
The standard search in many shops only finds what appears in exactly that form in the product text. Anyone who types in a technical term, a synonym or a question sees no results and leaves. Questions about choosing a product end up with customer service by email or go unanswered.
What AI search in your online shop gives you
- Customers find products even with typos and in their own words.
- The chat only recommends items that exist in your shop.
- You see what was searched for and not found.
- Customer group prices and hidden items are correct in the search too.
Scope of services
What AI search with the product advisor from Web Labels includes
- Minofinder as a plugin
For Shopware 6, Shopware 5 and WooCommerce.
- Synonyms and technical terms
The search understands what your customers call products.
- Product advisor
With its own system prompt and additional knowledge from PDF documents.
- Search by photo
Customers find parts via a photo of a rating plate or invoice.
- Searches without results
The analysis shows what customers search for and cannot find.
- Custom AI search
For systems without a plugin we develop a suitable solution.
An AI search understands what customers mean, even with typos, synonyms or whole sentences. An AI product advisor answers questions in a chat and recommends items from your real catalogue. For both we use our own product Minofinder, which runs as a plugin in Shopware 6, Shopware 5 and WooCommerce, and adapt it to your product range.
- Shop
- ERP
- Documents
Minofinder: our own AI search
We developed Minofinder in Bargteheide and run it ourselves. Prices, customer groups and availability come directly from the shop, and search and chat access the same index. Technically, Minofinder works with Claude, OpenSearch, Laravel, Redis and MySQL, among others. All functions are described on the product page for Minofinder.
$answer = $ai->ask(
system: 'Only answer with data from the catalogue.',
context: $catalogue->matchingProducts($enquiry),
question: $enquiry->text,
);
$log->store($enquiry, $answer);
return $answer->forApproval();Who benefits from AI search
AI search delivers the most in shops with a large product range, many technical terms or a need for advice, for example for spare parts, technology or accessories. B2B shops benefit too, when customer group prices and hidden items have to be correct in the search. How search contributes to conversion is explained under conversion optimisation. For your own systems without a plugin, we develop AI search individually as part of AI consulting.
How we work
How we build AI search into your shop
- Understand
We look at your business, your systems and your figures before we suggest anything.
- Plan
You receive a concept and a quote with individual items and a realistic schedule.
- Build
We develop in stages. You see interim results on a test environment and approve them.
- Run
After go-live we take care of hosting, updates and monitoring if you want us to.
Your contacts
Your contacts for AI search
Tell us where your project stands. René will listen, ask questions and tell you honestly what we recommend and roughly what it will cost.
Our team for your questions
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- Aleksej Werestschagin Web development
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Frequently asked questions about AI search
All questions and answersWhat distinguishes AI search from a traditional shop search?
A traditional search compares words. An AI search also understands typos, synonyms, colloquial language and whole sentences and shows suitable results when customers do not know the exact product name.
Can the product advisor really advise customers?
Yes, within the scope of your product range. It answers questions, suggests suitable products and sticks to the rules you define. You adapt the tone, name and advice rules to your shop.
Can the search also analyse images?
Yes. Customers upload, for example, a photo of a rating plate, an invoice or a vehicle registration document. Minofinder recognises item numbers, serial numbers or technical data and turns them into a search query.
AI product advisor chat for Shopware 6: how Minofinder advises your customers like your best salesperson
Minofinder, the AI product advisor chat for Shopware 6, advises customers personally, recognises images, speaks several languages and is GDPR compliant. Try 30 days.
Shopware 6 search: Minofinder as an affordable alternative to Doofinder and Findologic
Minofinder as your Shopware 6 search instead of Doofinder or Findologic: AI search, chat and tracking from €29/month. 30-day free trial, set-up by Web Labels.
- AI prototyping
Realise your project and check its feasibility with 15 to 20 % of the project budget: with an AI prototype built directly on the target framework, whether Astro, Symfony, WordPress, Shopware or Laravel.
- Marketing automation
Product descriptions from your own product data, translations for multilingual shops and recurring marketing content, automated with AI.
- Process automation
Automate recurring processes with AI: read documents, clean up imports, pre-sort enquiries, with handover to people when decisions are needed.
- AI consulting
Clarify where AI makes sense, which model fits and how it gets into your systems, with a prototype that your team tests on real data.
A few sentences are enough to start. We will get back to you with questions or a suggested date.