Our own product · AI & Automation
Minofinder: AI search and product advisor for online shops
The shop search that understands what your customers mean and advises in chat like a sales assistant in a store.
Minofinder is an AI search with a product advisor for online shops. Your customers find products even with typos or in their own words, and the chat answers questions with items from your actual catalogue. Minofinder runs as a plugin in Shopware 6, Shopware 5 and WooCommerce. We develop and operate Minofinder ourselves in Bargteheide.
Features
What Minofinder does day to day.
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Error-tolerant search
Typos, swapped letters and missing umlauts still lead to the right product. Minofinder reads filters directly from the query, and you maintain synonyms and industry terms yourself.
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Product advisor in chat
The chat only recommends items from your actual catalogue. You write the system prompt yourself and can add extra knowledge as PDFs.
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Recognises images and documents
Customers take a photo of an invoice, a rating plate or a vehicle registration document. Minofinder turns it into a search query.
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Prices and customer groups from Shopware
Customer group prices appear automatically. You hide products or prices via a custom field and expand variants with a click.
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Zero-result analysis
You see what people searched for without finding anything. Minofinder uses AI to suggest suitable corrections.
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Conversion in the dashboard
The dashboard shows which searches led to orders, along with usage in real time.
Who Minofinder is for
- Shops with a large range where the standard search returns no results for synonyms, technical terms or typos.
- B2B shops that need customer group prices, hidden items or “price on request” in the search as well.
- Shops where customers need advice, for example on spare parts, technology or accessories, where customers first have to find out what fits.
- Agencies that want to manage several client shops with one login.
How Minofinder gets into your shop
You activate the plugin, and Minofinder then indexes your catalogue automatically. Search and chat use the same index, and prices and stock levels come straight from the shop. You adjust colours, corner radii and result cards in the admin without any code. For shops without a dedicated plugin there are embed snippets.
Why we run our own search
Minofinder grew out of our daily work with Shopware shops. Search is used in almost every shop and yet rarely maintained. We wanted customers to find what they mean and shops to see how well their search performs. What we learn about search behaviour, indexing and AI along the way feeds into our Shopware projects and our advice on AI search and product advice.
Integrations
Pricing
Nine fixed plans, all features in every plan. 30-day free trial, prices on mino-finder.de.
mino-finder.deReferences
Built with Minofinder
We built these websites with Minofinder. Each reference shows the home page and subpages in detail.
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Fahrwerkonline: Shopware 6 online shop for suspension parts with vehicle search
Case study Fahrwerkonline: migration to Shopware 6 with HSN/TSN search, vehicle data with KW Automotive, SEO and Google Ads. Annual revenue up around 46-fold.
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Wolters Cat & Dog: brand shop for dog accessories on Shopware 6
Case study Wolters Cat & Dog: realignment of the Shopware 6 shop with data flow analysis, dog size advisor, Minofinder and a custom Fressnapf integration.
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Suhl Shop: Shopware online shop
Suhl Shop reference: Shopware project from concept and data migration to marketing, with Advanced Search based on Elasticsearch.
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Eilbote: Shopware 6 shop with hosting, SEO and ads from one source
Eilbote online shop: rebuilt on Shopware 6 with hosting, SEO, AI product copy and Minofinder, plus long-term management of Google Ads and Meta Ads.
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Hurricane Exhaust: Shopware 6 shop for valved exhaust systems
Shopware 6 shop for Hurricane Exhaust: valved exhaust systems with ECE approval, downpipes and intake systems, hand-welded in Lübeck. By Web Labels.
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HG Motorsport: Shopware 6 shop for tuning parts
Shopware 6 shop for HG Motorsport with a parts configurator by vehicle and a custom interface. Built by Web Labels.
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Hass+Hatje: building materials shop for a specialist dealer on Shopware 6
Case study Hass+Hatje: online shop for a building materials dealer on Shopware 6. Order tools, building materials and workwear online and collect them in store.
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Vörde Kunststoffe: Shopware online shop
Vörde Kunststoffe: complete Shopware online shop by Web Labels, including integration with the Orgamax ERP system and social media support.
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Welzhofer: Shopware network with several brands and sub-shops
Welzhofer, home of wild birds: long-term Shopware support with custom plugins, ERP integration and a shop-in-shop setup for Fellows and the Mühlenshop.
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Finnia Gartenwelt: Shopware 6, four new languages and SEO
Finnia Gartenwelt: migration to Shopware 6, new design, four extra languages, SEO, ads, mitKai product copy and Minofinder. Organic traffic +1,000%.
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Hamburger Teespeicher: migration from Shopware 5 to Shopware 6
Hamburger Teespeicher: migration from Shopware 5 to 6 with 301 redirects, Pickware including batches and bills of materials, a new theme and Minofinder search.
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Minofinder: AI search and product advisor built with Laravel
Minofinder is our own AI search with a product advisor for online shops, built with Laravel and connected to Shopware 6, Shopware 5 and WooCommerce.
Your contacts
Talk to us about Minofinder
Tell us where your project stands. Janis and Tim will listen, ask questions and tell you honestly what we recommend and roughly what it will cost.
Our team for your questions
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René Grosche Managing Director
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Marco Kreutzfeldt Deputy Managing Director · Back office
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Tim Schröder Key Account Manager · Consulting and quotes
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Janis Rittmeier Key Account Manager · Consulting and quotes
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Lennart Albrecht Head of Development
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Tom Baustian Web design · Performance marketing · Audio
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Tajara-Tabea Leonard Web design · Content · SEO
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Ken Raupach Web design · Performance marketing
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Muhammed Tay Web development
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Alexander Folz Web development
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Aaron Griem Web development
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Leon Fischer Web development
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Patrick Heidl Web development
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Tobias Schäfer Web development · Complex development
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Laura Schop Web development
- Aleksej Werestschagin Web development
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Julina Sievert Apprentice
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Rosa-Lee Biesterfeldt Apprentice
Frequently asked questions
Which shop systems does Minofinder work with?
Minofinder runs as a plugin in Shopware 6 (versions 6.5 to 6.7), Shopware 5 and WooCommerce. A direct integration for JTL-Shop and Magento is in preparation. Until then, and for other shop systems, you add Minofinder via an embed snippet.
Which AI powers Minofinder?
The product advisor runs on Claude by Anthropic. Search and chat use the same index, which Minofinder fills automatically from your shop. Recommendations therefore come from your real catalogue, with the prices and stock levels from the shop.
Which languages does Minofinder search and advise in?
In the shop, search and chat work in German, English, French, Turkish and Danish. One language is included in the package, and each additional language adds a surcharge to the monthly price. The admin interface is available in German and English.
Related services
- AI search & product advice
A shop search that understands typos, synonyms and whole sentences, and a product advisor in a chat that only recommends items from your real catalogue.
- Shopware 6 development
A new online shop with Shopware 6: from data flow analysis to design and theme, plugins, integrations and onboarding for your team.
- B2B commerce
Shopware 6 for business customers: individual prices and terms, company accounts with several contacts, quick ordering and data straight from the ERP.
- Plugin development
Custom plugins for Shopware 6, from small adjustments in the admin to extensions with ERP or PIM integration. We keep them up to date with new Shopware versions.
- Performance
Faster Shopware 6 shops: we measure with ShopSignal and Tideways, find the bottlenecks in database, cache, search, theme and server, and fix what makes the biggest difference first.
- Elasticsearch
We connect Elasticsearch or OpenSearch to Shopware 6 so that search, filters and listings come from a dedicated index and the database is relieved.
Minofinder in action
On the Minofinder website you will find all features, plans and examples from real shops.
View Minofinder liveA few sentences are enough to start. We will get back to you with questions or a suggested date.