Microsoft Advertising: what it is and what benefits it offers
Microsoft Advertising (formerly Bing Ads) places ads on Bing and Yahoo. We show why the channel can pay off for you alongside Google Ads.
Performance marketing
Bing Ads agency: ads on Bing, Yahoo and the Microsoft network
Campaigns in Microsoft Advertising, formerly Bing Ads: ads on Bing and Yahoo, migration of your Google Ads campaigns and Shopping for online shops.
- since 2012
- 200+ online shops
- 800+ websites
- Shopware Partner since 2014
Online shops
200+
delivered since 2012
Projects delivered
1000+
since 2012
Websites
800+
delivered since 2012
2012 founded
200+ online shops
800+ websites
19 experts in our team
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Shopware Partner since 2014 -
Mollie Partner since 2021 -
Trusted Shops Partner -
eRecht24 Partner -
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Base Partner since 2026 -
sync4 Partner since 2022 -
Pickware Partner since 2019 -
Why Bing Ads stay unused in many ad accounts
If you only advertise on Google, you miss part of the people searching. There are fewer advertisers on Bing and Yahoo, yet the channel stays unused in many accounts because nobody maintains the campaigns there.
What a Bing Ads agency adds alongside Google Ads
- You reach people who do not search with Google.
- Competition for ad positions on Bing is usually lower than on Google.
- Existing Google Ads campaigns can be imported and adapted.
- Shopping campaigns use the same product feed as on Google.
Scope of services
What we take on as your Bing Ads agency
- Account and structure
We set up Microsoft Advertising and create a campaign structure that matches your Google account.
- Import from Google Ads
We import existing campaigns and adapt bids and keywords for Bing.
- Shopping
Your product feed runs into Shopping campaigns via Microsoft Merchant Center.
- Tracking
The UET tag records orders and enquiries, and is only loaded after consent.
- International campaigns
Ads can also be shown outside Germany.
- One report
Bing and Google appear in one report so you can compare costs and results.
Since 2019, Bing Ads has been called Microsoft Advertising. It lets you place ads on the Bing search engine, on Yahoo and across the Microsoft network. We set up the account, import your existing Google Ads campaigns and adapt them. For online shops, we add Shopping campaigns from the same product feed you already use for Google.
Why a second search channel
Google remains the largest search engine in Germany. Bing is the default on many Windows computers and reaches people you do not see through Google. Because fewer companies advertise there, your ad stands out more easily, and click prices are often below those on Google. Read more in our article What is Microsoft Advertising?.
Managed together with Google Ads
Most clients start with Google Ads and add Bing as a second channel. We manage both together so that keywords, negative keywords and ad copy fit each other. Like all marketing tags, we only load the Microsoft UET tag after consent, see Tracking & Attribution.
Search result
Examplewww.web-labels.de › en › marketing › bing-ads
Bing Ads agency for Microsoft Advertising | Web Labels
Bing Ads by Web Labels: Microsoft Advertising campaigns for Bing and Yahoo, migration of existing Google Ads campaigns, Shopping and reliable tracking.
How we work
How our Bing Ads agency gets your campaigns started
- Understand
We look at your business, your systems and your figures before we suggest anything.
- Plan
You receive a concept and a quote with individual items and a realistic schedule.
- Build
We develop in stages. You see interim results on a test environment and approve them.
- Run
After go-live we take care of hosting, updates and monitoring if you want us to.
Your contacts
Your contacts for Bing Ads
Tell us where your project stands. Tom will listen, ask questions and tell you honestly what we recommend and roughly what it will cost.
Our team for your questions
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- Aleksej Werestschagin Web development
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Technologies
Microsoft AdvertisingMicrosoft Merchant CenterGoogle Tag Manager
Frequently asked questions about Bing Ads and Microsoft Advertising
All questions and answersWhat is the difference between Bing Ads and Microsoft Advertising?
It is the same advertising programme. Microsoft renamed Bing Ads to Microsoft Advertising in 2019. Ads appear on the Bing search engine and on Yahoo, among others.
Is Bing worth it alongside Google Ads?
In most cases yes, if Google Ads is already running. Bing reaches different searchers, and because fewer advertisers are active there, click prices are often lower. A test over a few weeks shows how well the channel works for you.
Can I import my Google Ads campaigns?
Yes. Microsoft Advertising has an import function. Afterwards we check bids, keywords and extensions, because not everything carries over one to one.
Are Bing Ads also available on commission?
Yes. With Google Ads on commission, the same commission applies to revenue that Microsoft Advertising measurably attributes to your ads.
Further reading Go to knowledge base
Google and Bing Ads campaigns without a subscription contract
Google Ads and Bing Ads without a subscription contract: campaign set-up with keyword research, ad copy and regional targeting for your business.
Related services
- Google Ads
Search, Shopping and Performance Max campaigns with clean tracking. Billed in 15-minute increments without a contract, or as monthly management.
- Google Ads on commission
Management of your Google and Bing Ads campaigns without a base fee: you pay 5% of the revenue that Google Ads or Bing Ads measurably attribute, plus your ad budget.
- Performance marketing
Google Ads, Bing Ads, Meta and Instagram Ads, AI posting and Google Ads on commission, with clean tracking and ongoing optimisation for revenue or enquiries.
- Affiliate marketing with ADCELL
ADCELL agency management on 100% commission with zero risk: we only earn when you earn. We build your partner programme and look after the account, tracking, commissions, ad materials and billing.
Tell us about your project
A few sentences are enough to start. We will get back to you with questions or a suggested date.