Websites
Custom website: tailor-made web design and development
Websites without templates: concept, wireframes, a bespoke design and custom features, with SEO, loading speed and accessibility built in from the start.
- since 2012
- 200+ online shops
- 800+ websites
- Shopware Partner since 2014
Websites
800+
delivered since 2012
Experience
since 2012
web design from Bargteheide
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Shopware Partner since 2014 -
Mollie Partner since 2021 -
Trusted Shops Partner -
eRecht24 Partner -
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Base Partner since 2026 -
sync4 Partner since 2022 -
Pickware Partner since 2019 -
When a custom website makes more sense than a site builder
Beyond a certain size, a template reaches its limits. Content does not fit the predefined sections, features are bolted on with plugins, and the website becomes slower and harder to maintain.
What a custom website does for you
- Structure and design follow your content and target groups.
- Features are developed to fit instead of being bolted on with lots of plugins.
- SEO, loading speed and accessibility are part of the plan from the start.
- Each milestone is only invoiced after your approval.
Scope of services
What we take on for your custom website
- Concept
Site structure and data flows are settled before design.
- Wireframes and design
For every template, agreed with you.
- Development
With WordPress, Astro or Laravel, depending on requirements.
- Custom features
Interfaces and features to suit your needs.
- Content
Copy, images and video from us on request.
- Relaunch
Go-live with 301 redirects so rankings are kept.
A custom website is built without a template: we plan structure and content with you, design wireframes and layouts for every page type and develop the features your company needs. This is the right fit if you have many pages, your own features such as configurators or portals, or special requirements for SEO and accessibility.
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Custom website: tailor-made web design | Web Labels
Custom websites by Web Labels: concept, wireframes, bespoke design and development with WordPress, Astro or Laravel, including SEO and redirects.
Concept before design
Larger projects begin with a concept and a data flow analysis: what content exists, who maintains it, which systems supply data? From this we create wireframes and derive freely scalable designs. That way every feature is designed deliberately and nothing is left to chance. If the website needs application logic, we add it with Laravel or a configurator. With WordPress we also set up proven plugins for you, such as JetSmartFilters for filters or Borlabs Cookie for cookie consent.
Relaunch without losing rankings
For a redesign we take over existing content, review it and set up redirects for old addresses. After go-live we submit the website to Google and monitor it for four weeks. How invoicing by milestone works is explained under packages and process.
How we work
How your custom website comes together step by step
- Understand
We look at your business, your systems and your figures before we suggest anything.
- Plan
You receive a concept and a quote with individual items and a realistic schedule.
- Build
We develop in stages. You see interim results on a test environment and approve them.
- Run
After go-live we take care of hosting, updates and monitoring if you want us to.
Your contacts
Your contacts for custom web design
Tell us where your project stands. Tom will listen, ask questions and tell you honestly what we recommend and roughly what it will cost.
Our team for your questions
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- Aleksej Werestschagin Web development
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Frequently asked questions about a custom website
All questions and answersWhich platform do you use for custom websites?
That depends on your requirements. WordPress is a good fit when many people maintain content. Astro produces very fast static pages. For websites with their own application logic we use Laravel.
What happens to my rankings during a relaunch?
We record the existing URLs and set up a 301 redirect for each one to the matching new page. This preserves existing rankings as far as possible, although there is no guarantee.
- Websites for SMEs
Business websites for SMEs: individually designed, built with AI support on our own CMS, with SEO, GEO and AEO. From €999 plus VAT, with hosting, maintenance and EU updates for €29 a month.
- Landing pages
Single pages with one goal for Google Ads, social media and email campaigns, fast to load and measurable with tracking.
- Consulting
Consulting for your new website: market analysis, target groups, site structure and wireframes, so design and build rest on a well-thought-out concept.
- Packages & process
Three website packages compared, from Modiva to a fully custom website, with starting prices and the way a project runs with us.
A few sentences are enough to start. We will get back to you with questions or a suggested date.