AI & Automation
AI product descriptions, translations and marketing automation
Product descriptions from your own product data, translations for multilingual shops and recurring marketing content, automated with AI.
- since 2012
- 200+ online shops
- 800+ websites
- Shopware Partner since 2014
Team
19 people
in-house development since 2012
Online shops
200+
delivered since 2012
Projects delivered
1000+
since 2012
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Shopware Partner since 2014 -
Mollie Partner since 2021 -
Trusted Shops Partner -
eRecht24 Partner -
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Base Partner since 2026 -
sync4 Partner since 2022 -
Pickware Partner since 2019 -
Why manufacturer texts are no substitute for your own product descriptions
In many shops, manufacturer texts appear word for word, and for part of the range there is no description at all. With thousands of products and several languages, writing by hand is hardly worthwhile.
What AI product descriptions and translations give you
- Product descriptions are created from your attributes and existing content.
- You define the form of address, writing style and structure yourself.
- Translations take the individual product into account instead of going word for word.
- The final review stays with you, while the time-consuming first draft is taken care of.
Scope of services
What we take on for AI product descriptions and marketing automation
- KAI for Shopware 6
Connected via the API, without copying by hand.
- Product copy in bulk
New texts are created from attributes, existing copy and shop data.
- Translations
For multilingual shops and new markets.
- Your guidelines
You define form of address, style and SEO structure once.
- Newsletters and social media
This content can also be prepared automatically.
- Custom workflows
For other shop systems we build individual processes.
With AI product descriptions and translations, we automate content for online shops: descriptions from your own product data, translations into further languages and recurring marketing content. For this we use KAI, among other tools, which we develop together with tobias-schaefer.com. KAI connects to Shopware 6 via the API and writes copy in bulk.
$answer = $ai->ask(
system: 'Only answer with data from the catalogue.',
context: $catalogue->matchingProducts($enquiry),
question: $enquiry->text,
);
$log->store($enquiry, $answer);
return $answer->forApproval();Product descriptions from your data
Once connected, KAI reads products, categories and dynamic product groups from your shop. The texts are created solely from your content: attributes, existing copy and shop information. You can exclude or add attributes and define the form of address and writing style. For shops without their own product descriptions, or with manufacturer texts that read the same everywhere, this is the fastest route to descriptions of your own.
Translations with context
Translations are created for each individual product, not detached sentence by sentence. This helps with technical terms and variants and with preparing new markets and sales channels. How the KAI project came about is described in the case study, and for newsletter sequences there is our email marketing. Copy that should be written by people is provided by our content creation team.
AI product advice
ExampleI’m looking for a hiking rain jacket that doesn’t rustle.
Two jackets from your range with a soft outer fabric fit that. Both are waterproof and breathable. Shall I filter by size?
The answers are based only on your product data.
How we work
How your AI product descriptions are created
- Understand
We look at your business, your systems and your figures before we suggest anything.
- Plan
You receive a concept and a quote with individual items and a realistic schedule.
- Build
We develop in stages. You see interim results on a test environment and approve them.
- Run
After go-live we take care of hosting, updates and monitoring if you want us to.
Your contacts
Your contacts for marketing automation
Tell us where your project stands. Ken and Tom will listen, ask questions and tell you honestly what we recommend and roughly what it will cost.
Our team for your questions
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- Aleksej Werestschagin Web development
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Frequently asked questions about AI product descriptions
All questions and answersCan KAI use existing product descriptions from my shop?
Yes. Existing texts and product attributes serve as the basis. As a result, new copy and translations follow your product range and the structure of your shop.
Is AI translation suitable for large product ranges?
That is exactly where it shines. Instead of editing each item individually, large amounts of product data are prepared at once. A review by someone with language and product knowledge remains important.
Are the texts published directly in the shop?
KAI writes to your shop via the Shopware API. How you review and approve texts beforehand is something we define during setup.
Bulk-translate Shopware product texts into any language with kAI
Bulk-translate Shopware product texts: kAI transfers names, short and long descriptions via the Shopware API and translates them with DeepL or OpenAI.
- AI search & product advice
A shop search that understands typos, synonyms and whole sentences, and a product advisor in a chat that only recommends items from your real catalogue.
- Process automation
Automate recurring processes with AI: read documents, clean up imports, pre-sort enquiries, with handover to people when decisions are needed.
- AI prototyping
Realise your project and check its feasibility with 15 to 20 % of the project budget: with an AI prototype built directly on the target framework, whether Astro, Symfony, WordPress, Shopware or Laravel.
- AI consulting
Clarify where AI makes sense, which model fits and how it gets into your systems, with a prototype that your team tests on real data.
A few sentences are enough to start. We will get back to you with questions or a suggested date.