Websites
Website consulting: concept, wireframes and market analysis before design
Consulting for your new website: market analysis, target groups, site structure and wireframes, so design and build rest on a well-thought-out concept.
- since 2012
- 200+ online shops
- 800+ websites
- Shopware Partner since 2014
Websites
800+
delivered since 2012
Experience
since 2012
web design from Bargteheide
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Shopware Partner since 2014 -
Mollie Partner since 2021 -
Trusted Shops Partner -
eRecht24 Partner -
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Base Partner since 2026 -
sync4 Partner since 2022 -
Pickware Partner since 2019 -
Why a website needs a concept
Many websites are designed first and only filled with content afterwards. Then the content does not fit the sections, visitors cannot find what they are looking for and enquiries fail to come in. In website consulting we reverse the order: market analysis, target groups and concept come first, then wireframes define which content goes where. Only then is the design created.
What website consulting does for you
- You know your target groups and what competitors show online.
- Site structure and wireframes are in place before anything is designed.
- Content and paths to an enquiry are planned, not left to chance.
- Design and build rest on a clear concept.
Scope of services
What our website consulting covers
- Market analysis
Understand target groups and competitors.
- Visitor journeys
How prospects find their way to an enquiry.
- Site structure
The navigation and pages visitors expect.
- Wireframes
Which content goes where, before design.
- Content plan
Topics for Google and AI search.
- Platform and build
Modiva, WordPress or custom, depending on the goal.
In website consulting we plan your new website before anything is designed. We analyse the market and target groups, develop the site structure and use wireframes to define which content goes where. Design and build then rest on a clear concept.
Market analysis and target groups
Who should use the website, and what are these people looking for? What do your competitors show, and where can you stand out? The answers determine the content, structure and tone of the website.
Concept and wireframes
The analysis produces the site structure, navigation and a content plan. In wireframes we define which content appears on which page and how visitors find their way to an enquiry. Only then does the design begin.
Search result
Examplewww.web-labels.de › en › websites › consulting
Website consulting: concept and wireframes | Web Labels
Website consulting by Web Labels: market analysis, target groups, site structure, wireframes and a concept for your new website, worked out together before design.
From concept to website
Depending on the goal, the build follows as a website for SMEs or as a custom website. Small and medium-sized companies may be eligible for funding towards the consulting. The conditions are explained on our page about BAFA consulting funding.
How website consulting works
- Conversation and goals
We clarify where you stand, what you want to achieve and which decisions are coming up.
- Market analysis and objectives
We analyse target groups and competitors and define what the website should achieve.
- Concept and wireframes
Site structure, content plan and wireframes are developed together with you.
- Decision and implementation
You decide on a clear basis. If you wish, we implement the solution directly with you.
Your contacts
Your contacts for website consulting
Tell us where your project stands. Tom will listen, ask questions and tell you honestly what we recommend and roughly what it will cost.
Our team for your questions
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- Aleksej Werestschagin Web development
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Frequently asked questions about website consulting
All questions and answersHow much does website consulting cost?
That depends on the scope: a single workshop, an analysis with a concept or ongoing support. After the first conversation you receive a quote with a clearly defined scope.
What are wireframes?
Wireframes are simple sketches of the pages without colours or images. They show which content goes where and where visitors should click next. This lets you agree on the structure before anything is designed.
Which platform do you recommend?
That depends on the goal: Modiva for a fast website with a custom design, WordPress or a custom solution when more pages or features are needed. The recommendation is part of the consulting.
- Websites for SMEs
Business websites for SMEs: individually designed, built with AI support on our own CMS, with SEO, GEO and AEO. From €999 plus VAT, with hosting, maintenance and EU updates for €29 a month.
- Custom website
Websites without templates: concept, wireframes, a bespoke design and custom features, with SEO, loading speed and accessibility built in from the start.
- Landing pages
Single pages with one goal for Google Ads, social media and email campaigns, fast to load and measurable with tracking.
- Packages & process
Three website packages compared, from Modiva to a fully custom website, with starting prices and the way a project runs with us.
A few sentences are enough to start. We will get back to you with questions or a suggested date.