Microsoft Advertising: what it is and what benefits it offers
Microsoft Advertising (formerly Bing Ads) places ads on Bing and Yahoo. We show why the channel can pay off for you alongside Google Ads.
Marketing
Performance marketing agency for Google, Bing and Meta
Google Ads, Bing Ads, Meta and Instagram Ads, AI posting and Google Ads on commission, with clean tracking and ongoing optimisation for revenue or enquiries.
- since 2012
- 200+ online shops
- 800+ websites
- Shopware Partner since 2014
Online shops
200+
delivered since 2012
Projects delivered
1000+
since 2012
Websites
800+
delivered since 2012
2012 founded
200+ online shops
800+ websites
19 experts in our team
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Shopware Partner since 2014 -
Mollie Partner since 2021 -
Trusted Shops Partner -
eRecht24 Partner -
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Base Partner since 2026 -
sync4 Partner since 2022 -
Pickware Partner since 2019 -
8 services
Our Performance marketing services
Meta: Instagram and Facebook
Ads, posts and interaction on Meta's platforms.
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Instagram Ads
Advertising in Feed, Stories and Reels with creatives from our team. To get started, also available as a fixed-price campaign without your own ad account.
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Meta Ads
Your Meta Ads agency for Facebook and Instagram: campaigns, creatives and AI content from one team, plus Meta Business with a product catalogue from your shop.
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Like & comment automation
We reply to comments under your posts and, from your account, react to posts by people interested in your topic. Software prepares, people approve.
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AI posting
Up to seven posts per week for Instagram and Facebook, designed and written with AI. You approve every post in advance with one click, and we reply to comments too.
Google and Microsoft
Search advertising on Google and Bing, billed by time or on commission.
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Google Ads
Search, Shopping and Performance Max campaigns with clean tracking. Billed in 15-minute increments without a contract, or as monthly management.
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Bing Ads
Campaigns in Microsoft Advertising, formerly Bing Ads: ads on Bing and Yahoo, migration of your Google Ads campaigns and Shopping for online shops.
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Google Ads on commission
Management of your Google and Bing Ads campaigns without a base fee: you pay 5% of the revenue that Google Ads or Bing Ads measurably attribute, plus your ad budget.
Affiliate marketing
Partner programmes where you only pay for referred sales.
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Affiliate marketing with ADCELL
ADCELL agency management on 100% commission with zero risk: we only earn when you earn. We build your partner programme and look after the account, tracking, commissions, ad materials and billing.
Where performance marketing loses budget without clean tracking
Ad budget is spent quickly when campaigns are optimised for clicks rather than revenue, or when tracking does not capture conversions properly. Then it remains unclear which ad sells and which one only costs money.
What a performance marketing agency does for you
- Campaigns are optimised for revenue or enquiries.
- You receive regular, easy-to-understand reports with costs and results.
- We set up tracking and conversion measurement as part of the job.
- Ads, landing pages and shop data come from a single source.
Scope of services
What we take on as your performance marketing agency
- Account structure and planning
We plan campaigns, target groups and budgets around your goals, not templates.
- Search and Shopping ads
Google Ads and Bing Ads with Search, Shopping and remarketing.
- Social ads
Meta Ads on Facebook and Instagram with creatives from our team.
- ChatGPT Ads
Ads in ChatGPT via the OpenAI Ads Manager, kept separate from the answers.
- Tracking
Conversion measurement via Tag Manager, with marketing tags only after consent.
- Tests and reporting
A/B tests and reports that show what sells and what only costs money.
In performance marketing we plan and manage campaigns on Google Ads, Bing Ads, Meta (Facebook and Instagram) and ChatGPT. For online shops the focus is on Shopping campaigns and measurable revenue, for service providers on enquiries. We create the ads in our own team, set up the tracking and continuously optimise for results rather than clicks.
Google Ads and Bing Ads
For online shops we set up Merchant Center, connect it with Google Ads and Analytics and build Search, Shopping and remarketing campaigns. Bing Ads also reach Bing and Yahoo users. Online shops can also book management on commission. Shopping depends on a good product feed, see Google Shopping & Feeds. Using data from Analytics and XOVI, we also point out where the shop itself loses enquiries or orders.
Meta Ads and ChatGPT Ads
With Meta Ads you reach people on Facebook and Instagram before they actively search. In ChatGPT, ads appear where someone compares products or looks for a provider. We take care of setup, campaign structure, ads, budget management and analysis. For the figures to be right, Tracking & Attribution is always part of it, and a suitable landing page helps turn clicks into enquiries.
Search result
Examplewww.web-labels.de › en › marketing › performance-marketing
Performance marketing agency for Google & Meta | Web Labels
Performance marketing by Web Labels: Google Ads, Bing Ads, Meta and Instagram Ads, AI posting and Google Ads on commission, with clean tracking.
How we work
How our performance marketing agency works with you
- Understand
We look at your business, your systems and your figures before we suggest anything.
- Plan
You receive a concept and a quote with individual items and a realistic schedule.
- Build
We develop in stages. You see interim results on a test environment and approve them.
- Run
After go-live we take care of hosting, updates and monitoring if you want us to.
Your contacts
Your contacts for performance marketing
Tell us where your project stands. Tom will listen, ask questions and tell you honestly what we recommend and roughly what it will cost.
Our team for your questions
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- Aleksej Werestschagin Web development
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Technologies
GoogleMicrosoft AdvertisingMetaOpenAIGoogle Merchant Center
Frequently asked questions about performance marketing
All questions and answersHow is campaign management billed?
Depending on the project, on an hourly basis, at a fixed monthly price or, for online shops, on commission. You pay the ad budget directly to the platform. We clarify which model fits in the initial consultation.
What are ChatGPT Ads?
When someone asks ChatGPT about a product, a service or a problem, ads can appear in suitable situations, clearly separated from the actual answer. Companies in Germany run them via the OpenAI Ads Manager.
What is the difference between ChatGPT Ads and Google Ads?
On Google, much starts with a search term. In ChatGPT, people often describe in detail what they need, so the ad can match the specific situation more closely. The two channels complement each other.
Which shop systems do you support for Google Shopping?
In principle all common systems, including Shopware 5 and 6, WooCommerce, JTL, Oxid and Magento. A clean product feed and working conversion tracking are required.
Further reading Go to knowledge base
Google and Bing Ads campaigns without a subscription contract
Google Ads and Bing Ads without a subscription contract: campaign set-up with keyword research, ad copy and regional targeting for your business.
Related services
- Google Ads
Search, Shopping and Performance Max campaigns with clean tracking. Billed in 15-minute increments without a contract, or as monthly management.
- Bing Ads
Campaigns in Microsoft Advertising, formerly Bing Ads: ads on Bing and Yahoo, migration of your Google Ads campaigns and Shopping for online shops.
- Google Ads on commission
Management of your Google and Bing Ads campaigns without a base fee: you pay 5% of the revenue that Google Ads or Bing Ads measurably attribute, plus your ad budget.
- Affiliate marketing with ADCELL
ADCELL agency management on 100% commission with zero risk: we only earn when you earn. We build your partner programme and look after the account, tracking, commissions, ad materials and billing.
Tell us about your project
A few sentences are enough to start. We will get back to you with questions or a suggested date.