SEO & Growth
SEO migration: protect your rankings during a relaunch or system change
Redirect plan, content and monitoring so that a relaunch or system change does not cost you rankings.
- since 2012
- 200+ online shops
- 800+ websites
- Shopware Partner since 2014
Online shops
200+
delivered since 2012
Projects delivered
1000+
since 2012
Websites
800+
delivered since 2012
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Shopware Partner since 2014 -
Mollie Partner since 2021 -
Trusted Shops Partner -
eRecht24 Partner -
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Base Partner since 2026 -
sync4 Partner since 2022 -
Pickware Partner since 2019 -
Why a relaunch without SEO migration often costs rankings
During a relaunch, URLs, content and technology often change at the same time. If redirects are missing or well-ranking content gets lost, visibility drops, and it takes months to recover.
What a planned SEO migration does for you
- Every old URL with visitors or links gets a suitable target.
- Well-ranking content is preserved or improved.
- Structured data, canonicals and hreflang are in place from day one.
- After launch we monitor rankings, errors and redirects.
Scope of services
What we take on in your SEO migration
- URL inventory
All old URLs with clicks, rankings and backlinks, so that nothing valuable is lost.
- Redirect plan
Every relevant old URL points to the right new target, without chains.
- Content & metadata
Titles, descriptions and content that rank move with you.
- Testing before launch
We test the redirects on the staging environment before the new site goes live.
- Monitoring afterwards
We watch rankings, 404 errors and indexing in the weeks after launch.
A relaunch or system change puts a lot of visibility at stake. We plan redirects, content and technology so that your rankings survive the move.
For every kind of system change
Whether it is a new website, a switch of shop system or a new domain, the approach is similar while the details differ. For Shopware projects, the page on migration and relaunch with Shopware describes the entire process, and the technical fundamentals are covered under technical SEO.
How we work
How an SEO migration runs with us
- Understand
We look at your business, your systems and your figures before we suggest anything.
- Plan
You receive a concept and a quote with individual items and a realistic schedule.
- Build
We develop in stages. You see interim results on a test environment and approve them.
- Run
After go-live we take care of hosting, updates and monitoring if you want us to.
Your contacts
Your contacts for SEO migration and relaunches
Tell us where your project stands. Tom will listen, ask questions and tell you honestly what we recommend and roughly what it will cost.
Our team for your questions
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- Aleksej Werestschagin Web development
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Frequently asked questions about SEO migration and relaunches
All questions and answersDo you always lose rankings during a relaunch?
Not necessarily. Short-term fluctuations are normal. With a complete redirect plan, preserved content and clean technology, major losses can usually be avoided.
When should SEO get involved in a relaunch?
As early as possible, ideally while the new site structure is being planned. That way URLs and content can be planned so that the move stays simple.
- SEO Agency
SEO with in-house developers: we find the issues in your shop or website and fix them directly in the system, prioritised by impact, effort and risk.
- Technical SEO
Crawling, indexing, canonicals, redirects, URL structure and hreflang, so that Google finds and understands the right pages.
- SEO Audit
We review technology, content, rankings and competition and turn the findings into a roadmap prioritised by impact, effort and risk.
- Structured Data
JSON-LD for products, categories, organisation and FAQs that matches the visible content, plus llms.txt and feeds for AI search.
A few sentences are enough to start. We will get back to you with questions or a suggested date.