Mon–Thu 09:30–17:00, Fri until 15:00

Bargteheide 04532 408 99 95Göttingen 0551 890 64 000

Performance marketing

Instagram Ads management: advertising in Feed, Stories and Reels

Advertising in Feed, Stories and Reels with creatives from our team. To get started, also available as a fixed-price campaign without your own ad account.

  • since 2012
  • 200+ online shops
  • 800+ websites
  • Shopware Partner since 2014
Fanned-out photo cards in violet and light blue in an aluminium holder, symbolising Instagram Ads

Online shops

200+

delivered since 2012

Projects delivered

1000+

since 2012

Websites

800+

delivered since 2012

2012 founded
200+ online shops
800+ websites
19 experts in our team
  • Shopware logo Shopware Partner since 2014
  • Mollie logo Mollie Partner since 2021
  • Trusted Shops logo Trusted Shops Partner
  • eRecht24 logo eRecht24 Partner
  • magnalister logo magnalister Partner since 2022
  • Base logo Base Partner since 2026
  • sync4 logo sync4 Partner since 2022
  • Pickware logo Pickware Partner since 2019
  • ADCELL logo ADCELL Partner

Where getting started with Instagram Ads often fails

For many target groups, Instagram is where they discover new brands and products. Advertising there requires portrait-format creatives, a clear target group and a correctly set up ad account. That is exactly where getting started often fails.

What Instagram Ads with your own visuals give you

  • Your ads appear in Feed, Stories and Reels.
  • Creatives in the right format are produced by our team.
  • For testing, you do not need your own ad account or profile.
  • Online shops promote products directly from their catalogue.

Scope of services

What we handle in your Instagram Ads management

  • Feed, Stories, Reels

    We choose placements based on target group and creative, not everywhere by default.

  • Portrait creatives

    Images, carousels and short videos designed for what works on Instagram.

  • Product ads

    Products with price and link come from your shop's catalogue.

  • Fixed-price starter

    A campaign over 7 to 30 days, ad budget and setup included, with a one-off report.

  • Target groups

    We narrow down by region, age and interests and expand what works.

  • Analysis

    You see impressions, clicks and results for each creative.

Instagram Ads are ads in the Feed, in Stories, in Reels and in the Explore section. We define the target group and placements, design portrait-format creatives and manage the budget. Online shops promote products directly from their catalogue. To get started, there is a fixed-price campaign that needs neither your own ad account nor your own profile.

Meeting room at Web Labels in Bargteheide with table and chairs behind a glass wall
Our meeting room in Bargteheide. We like to plan projects here together with you, and of course by video too.

Starter: test first, then decide

Many small businesses first want to see whether advertising on Instagram works for them. With the starter, a campaign runs for 7 to 30 days with the goal of clicks or impressions. Ad budget and ad setup are included in the fixed price, and you receive a report at the end. If you want to continue afterwards, you move on to ongoing Meta Ads management.

Search result

Example

www.web-labels.de › en › marketing › instagram-ads

Instagram Ads management by Web Labels

Instagram Ads by Web Labels: ads in Feed, Stories and Reels, product ads from your shop and a fixed-price starter offer without your own ad account.

This is how this page appears in search with its title and description. We write both ourselves for every page.

Good creatives are half the campaign

On Instagram, people decide within seconds whether to stop scrolling. That is why graphics, videos and copy are created by our team and aligned with your brand. Larger productions are handled through content creation. So that the profile behind the ad looks well maintained, there is AI posting.

Screenshot of the Abflussblitz project by Web Labels
From our references: Abflussblitz · more projects

How we work

How we run your Instagram Ads

  1. Understand

    We look at your business, your systems and your figures before we suggest anything.

  2. Plan

    You receive a concept and a quote with individual items and a realistic schedule.

  3. Build

    We develop in stages. You see interim results on a test environment and approve them.

  4. Run

    After go-live we take care of hosting, updates and monitoring if you want us to.

References

Projects with Instagram Ads

SEO & marketing references

Your contacts

Your contacts for Instagram Ads

Tell us where your project stands. Tom will listen, ask questions and tell you honestly what we recommend and roughly what it will cost.

Tom Baustian, Web design · Performance marketing · Audio at Web Labels, your contact for Instagram Ads

Our team for your questions

  • René Grosche, Managing Director at Web Labels René Grosche Managing Director
  • Marco Kreutzfeldt, Deputy Managing Director · Back office at Web Labels Marco Kreutzfeldt Deputy Managing Director · Back office
  • Tim Schröder, Key Account Manager at Web Labels Tim Schröder Key Account Manager · Consulting and quotes
  • Janis Rittmeier, Key Account Manager at Web Labels Janis Rittmeier Key Account Manager · Consulting and quotes
  • Lennart Albrecht, Head of Development at Web Labels Lennart Albrecht Head of Development
  • Tom Baustian, Web design · Performance marketing · Audio at Web Labels Tom Baustian Web design · Performance marketing · Audio
  • Tajara-Tabea Leonard, Web design · Content · SEO at Web Labels Tajara-Tabea Leonard Web design · Content · SEO
  • Ken Raupach, Web design · Performance marketing at Web Labels Ken Raupach Web design · Performance marketing
  • Muhammed Tay, Web development at Web Labels Muhammed Tay Web development
  • Alexander Folz, Web development at Web Labels Alexander Folz Web development
  • Aaron Griem, Web development at Web Labels Aaron Griem Web development
  • Leon Fischer, Web development at Web Labels Leon Fischer Web development
  • Patrick Heidl, Web development at Web Labels Patrick Heidl Web development
  • Tobias Schäfer, Web development at Web Labels Tobias Schäfer Web development · Complex development
  • Laura Schop, Web development at Web Labels Laura Schop Web development
  • Aleksej Werestschagin Web development
  • Julina Sievert, Apprentice at Web Labels Julina Sievert Apprentice
  • Rosa-Lee Biesterfeldt, Apprentice at Web Labels Rosa-Lee Biesterfeldt Apprentice
Technologies
InstagramMeta

Frequently asked questions about Instagram Ads

All questions and answers
Do I need my own Instagram profile to run ads?

Not for our starter offer. The ads then run through our ad account. For ongoing management we recommend your own profile and your own ad account, so that results and audiences stay with you.

What is included in the starter offer?

Advertising on Instagram and Facebook at a fixed price with the goal of clicks or impressions, including ad budget, ad setup and a one-off report. The campaign runs for 7 to 30 days. Copy, graphics or videos can be added.

Are Instagram Ads also shown on Facebook?

That is possible, because both run through Meta Ads Manager. Whether a campaign runs only on Instagram or on both platforms is decided by target group and results.

Related services
  • Affiliate marketing with ADCELL

    ADCELL agency management on 100% commission with zero risk: we only earn when you earn. We build your partner programme and look after the account, tracking, commissions, ad materials and billing.

  • Meta Ads

    Your Meta Ads agency for Facebook and Instagram: campaigns, creatives and AI content from one team, plus Meta Business with a product catalogue from your shop.

  • Like & comment automation

    We reply to comments under your posts and, from your account, react to posts by people interested in your topic. Software prepares, people approve.

  • Google Ads on commission

    Management of your Google and Bing Ads campaigns without a base fee: you pay 5% of the revenue that Google Ads or Bing Ads measurably attribute, plus your ad budget.

Tell us about your project

A few sentences are enough to start. We will get back to you with questions or a suggested date.

Up to 80% government funding