Mon–Thu 09:30–17:00, Fri until 15:00

Bargteheide 04532 408 99 95Göttingen 0551 890 64 000

Custom development

Custom back ends for administration and processes

Admin interfaces for data and processes that do not fit into any standard system, with roles, change log and interfaces to shop and ERP.

  • since 2012
  • 200+ online shops
  • 800+ websites
  • Shopware Partner since 2014
Row of binders and a tablet with an admin table, symbolising custom back ends instead of paper filing

Team

19 people

in-house development since 2012

Online shops

200+

delivered since 2012

Projects delivered

1000+

since 2012

2012 founded
200+ online shops
800+ websites
19 experts in our team
  • Shopware logo Shopware Partner since 2014
  • Mollie logo Mollie Partner since 2021
  • Trusted Shops logo Trusted Shops Partner
  • eRecht24 logo eRecht24 Partner
  • magnalister logo magnalister Partner since 2022
  • Base logo Base Partner since 2026
  • sync4 logo sync4 Partner since 2022
  • Pickware logo Pickware Partner since 2019
  • ADCELL logo ADCELL Partner
Clients who work with us

Why spreadsheets are no substitute for a custom back end

Where standard software does not fit, you end up with Excel lists, logins for several systems and processes that only individual employees know. Errors are noticed late, and new colleagues take a long time to find their way around.

What a custom back end gives you

  • Data is kept in one place instead of in many spreadsheets.
  • Roles and permissions define who may see and change what.
  • Changes are logged in a traceable way.
  • The interface fits your team's tasks.

Scope of services

What we build into your custom back end

  • Map the processes

    We talk to the people who will work with the back end.

  • Data model and interface

    First the concept, then the development.

  • Development with Laravel

    A proven framework with long-term maintenance.

  • Roles and log

    Who may see and change what is clearly defined and traceable.

  • Import existing data

    We transfer spreadsheets and legacy systems into the new application.

  • Interfaces

    Connection to shop, ERP and accounting, so nothing is maintained twice.

Custom back ends are admin interfaces for data and processes that have no place in any standard system: order management, product data maintenance, approvals or reports. We develop them with Laravel, tailored to your team’s tasks. The data flows on via interfaces into shop, ERP or accounting, so nobody has to enter it a second time.

Data Laravel application Reports
  • ERP
  • Customer portal
  • Accounting
  • API
A custom application connects the systems your team already uses.

From spreadsheet to application

Many back ends start life as an Excel file that has grown over the years. We take over the existing data, clean it up and build an interface in which entries are validated and changes are logged. What used to exist only in the heads of individual employees then becomes a rule in the software.

Meeting room at Web Labels in Bargteheide with table and chairs behind a glass wall
Our meeting room in Bargteheide. We like to plan projects here together with you, and of course by video too.

Connected to your systems

A back end only becomes truly useful when it uses data from other systems and passes data back. For this we use APIs and middleware. If an external group such as customers or partners is to have access too, it becomes a portal.

Tech stack

  1. ApplicationShopware, Laravel or WordPress with theme and plugins
  2. Cache and searchRedis and Elasticsearch configured to fit
  3. PHPcurrent version with OPcache
  4. Serverour own servers with NVMe storage
We look at every layer, not just the theme: from the application through cache and search to the server.

How we work

How your custom back end is built

  1. Understand

    We look at your business, your systems and your figures before we suggest anything.

  2. Plan

    You receive a concept and a quote with individual items and a realistic schedule.

  3. Build

    We develop in stages. You see interim results on a test environment and approve them.

  4. Run

    After go-live we take care of hosting, updates and monitoring if you want us to.

References

References on custom back ends and admin software

All Laravel references

Your contacts

Your contacts for custom back ends

Tell us where your project stands. Tobias will listen, ask questions and tell you honestly what we recommend and roughly what it will cost.

Tobias Schäfer, Web development at Web Labels, your contact for Custom back ends

Our team for your questions

  • René Grosche, Managing Director at Web Labels René Grosche Managing Director
  • Marco Kreutzfeldt, Deputy Managing Director · Back office at Web Labels Marco Kreutzfeldt Deputy Managing Director · Back office
  • Tim Schröder, Key Account Manager at Web Labels Tim Schröder Key Account Manager · Consulting and quotes
  • Janis Rittmeier, Key Account Manager at Web Labels Janis Rittmeier Key Account Manager · Consulting and quotes
  • Lennart Albrecht, Head of Development at Web Labels Lennart Albrecht Head of Development
  • Tom Baustian, Web design · Performance marketing · Audio at Web Labels Tom Baustian Web design · Performance marketing · Audio
  • Tajara-Tabea Leonard, Web design · Content · SEO at Web Labels Tajara-Tabea Leonard Web design · Content · SEO
  • Ken Raupach, Web design · Performance marketing at Web Labels Ken Raupach Web design · Performance marketing
  • Muhammed Tay, Web development at Web Labels Muhammed Tay Web development
  • Alexander Folz, Web development at Web Labels Alexander Folz Web development
  • Aaron Griem, Web development at Web Labels Aaron Griem Web development
  • Leon Fischer, Web development at Web Labels Leon Fischer Web development
  • Patrick Heidl, Web development at Web Labels Patrick Heidl Web development
  • Tobias Schäfer, Web development at Web Labels Tobias Schäfer Web development · Complex development
  • Laura Schop, Web development at Web Labels Laura Schop Web development
  • Aleksej Werestschagin Web development
  • Julina Sievert, Apprentice at Web Labels Julina Sievert Apprentice
  • Rosa-Lee Biesterfeldt, Apprentice at Web Labels Rosa-Lee Biesterfeldt Apprentice
Technologies
LaravelPHPMySQLRedisREST API
Related services
  • ERP extensions

    We extend cloud-based ERPs through their API: enrich products automatically, automate processes and handle add-on or configurable products in the shop that the ERP cannot manage out of the box.

  • APIs & middleware

    REST APIs for your own applications and middleware between shop, ERP, PIM and marketplaces that translates formats, transfers only changes and logs every run.

  • Configurators

    Product configurators with which customers put together dimensions, material and accessories themselves, see the price and order or send an enquiry.

  • Web apps & portals

    Customer portals, dealer and partner portals and internal tools that run in the browser and access your existing systems.

Tell us about your project

A few sentences are enough to start. We will get back to you with questions or a suggested date.

Up to 80% government funding