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SEO & Growth

SEO consulting: competitor analysis and a 12-month plan for more visibility

Consulting for visibility in Google and AI search: competitor analysis, keyword strategy, priorities and a 12-month plan that you implement yourself or with us.

  • since 2012
  • 200+ online shops
  • 800+ websites
  • Shopware Partner since 2014
50% BAFA grant for your consulting project 80% in the eastern German states. Check funding
Sketches with a mind map, competitor comparison and monthly plan on a desk, symbolising SEO consulting

Online shops

200+

delivered since 2012

Projects delivered

1000+

since 2012

Websites

800+

delivered since 2012

2012 founded
200+ online shops
800+ websites
19 experts in our team
  • Shopware logo Shopware Partner since 2014
  • Mollie logo Mollie Partner since 2021
  • Trusted Shops logo Trusted Shops Partner
  • eRecht24 logo eRecht24 Partner
  • magnalister logo magnalister Partner since 2022
  • Base logo Base Partner since 2026
  • sync4 logo sync4 Partner since 2022
  • Pickware logo Pickware Partner since 2019
  • ADCELL logo ADCELL Partner

Why SEO needs a clear strategy

Many companies work on their visibility without knowing where they stand against the competition and which measures will have an effect first. In SEO consulting we analyse your competitors, your content and your technology and turn the findings into a 12-month plan: which topics, which pages and which technical steps come when. Visibility in AI search through GEO and AEO is part of it too.

What SEO consulting gives you

  • You know where your competitors stand and where your opportunities lie.
  • A 12-month plan sets out which measure comes when.
  • Priorities follow impact and effort, not gut feeling.
  • Google and AI search are part of the strategy from the start.

Scope of services

What our SEO consulting covers

  • Competitor analysis

    Who ranks at the top for your search terms and why.

  • Keyword strategy

    Which topics customers search for and which pages you need for them.

  • Technology and content

    Where loading time, structure or content hold you back.

  • GEO and AEO

    So that AI search understands and mentions your company.

  • 12-month plan

    Measures with priorities, month by month.

  • Ongoing support

    Regular check-ins and adjustments to the plan.

In SEO consulting we develop a strategy for more visibility together with you. It is based on a competitor analysis and a look at your technology and content. The result is a 12-month plan that sets out what happens when.

Search result

Example

www.web-labels.de › en › seo-growth › consulting

SEO Consulting: Competitor Analysis & Strategy | Web Labels

SEO consulting by Web Labels: competitor analysis, keyword strategy and a 12-month plan for Google and AI search, developed together and ready to implement.

This is how this page appears in search with its title and description. We write both ourselves for every page.

Competitor analysis as the starting point

We look at who ranks at the top for your most important search terms, with which content and which technology. This shows where you can catch up quickly and where a longer route is worthwhile. For a technical review there is also the SEO audit.

Screenshot of the Abflussblitz project by Web Labels
From our references: Abflussblitz · more projects

The 12-month plan

The analysis becomes a plan for twelve months: topics and pages, technical steps, GEO and AEO for AI search and clear metrics. That way you always know what comes next.

Structure comes before design: which content goes where, and where should the visitor click next?

Implementation, by yourself or with us

You implement the plan with your own team or with our SEO agency. Small and medium-sized companies may be eligible for funding for the consulting. The conditions are explained on our page about BAFA consulting funding.

How SEO consulting works

  1. Conversation and goals

    We clarify where you stand, what you want to achieve and which decisions are coming up.

  2. Competitor analysis

    We analyse competitors, search terms, technology and content and show you where you stand.

  3. 12-month plan

    You receive a plan with topics, pages and technical steps, prioritised by impact.

  4. Decision and implementation

    You decide on a clear basis. If you wish, we implement the solution directly with you.

References

Projects from our SEO consulting

SEO & marketing references

Your contacts

Your contacts for SEO consulting

Tell us where your project stands. Tom will listen, ask questions and tell you honestly what we recommend and roughly what it will cost.

Tom Baustian, Web design · Performance marketing · Audio at Web Labels, your contact for Consulting

Our team for your questions

  • René Grosche, Managing Director at Web Labels René Grosche Managing Director
  • Marco Kreutzfeldt, Deputy Managing Director · Back office at Web Labels Marco Kreutzfeldt Deputy Managing Director · Back office
  • Tim Schröder, Key Account Manager at Web Labels Tim Schröder Key Account Manager · Consulting and quotes
  • Janis Rittmeier, Key Account Manager at Web Labels Janis Rittmeier Key Account Manager · Consulting and quotes
  • Lennart Albrecht, Head of Development at Web Labels Lennart Albrecht Head of Development
  • Tom Baustian, Web design · Performance marketing · Audio at Web Labels Tom Baustian Web design · Performance marketing · Audio
  • Tajara-Tabea Leonard, Web design · Content · SEO at Web Labels Tajara-Tabea Leonard Web design · Content · SEO
  • Ken Raupach, Web design · Performance marketing at Web Labels Ken Raupach Web design · Performance marketing
  • Muhammed Tay, Web development at Web Labels Muhammed Tay Web development
  • Alexander Folz, Web development at Web Labels Alexander Folz Web development
  • Aaron Griem, Web development at Web Labels Aaron Griem Web development
  • Leon Fischer, Web development at Web Labels Leon Fischer Web development
  • Patrick Heidl, Web development at Web Labels Patrick Heidl Web development
  • Tobias Schäfer, Web development at Web Labels Tobias Schäfer Web development · Complex development
  • Laura Schop, Web development at Web Labels Laura Schop Web development
  • Aleksej Werestschagin Web development
  • Julina Sievert, Apprentice at Web Labels Julina Sievert Apprentice
  • Rosa-Lee Biesterfeldt, Apprentice at Web Labels Rosa-Lee Biesterfeldt Apprentice

Frequently asked questions about SEO consulting

All questions and answers
What does SEO consulting cost?

That depends on the scope: a single workshop, an analysis with a concept or ongoing support. After the first conversation you receive a quote with a clearly defined scope.

What is in the 12-month plan?

Which topics and pages you tackle when, which technical steps are needed and how you measure success. The plan is written so that your team or we can implement it straight away.

Can you guarantee rankings?

No, nobody can do that honestly. With the competitor analysis and the plan we lay the foundations, focus on impact and measure progress regularly.

Related services
  • SEO Agency

    SEO with in-house developers: we find the issues in your shop or website and fix them directly in the system, prioritised by impact, effort and risk.

  • PageSpeed Optimisation

    Faster websites and shops: measurement with lab and field data, then images, scripts, fonts and server in order of their impact.

  • GEO, AEO & LLM

    We prepare content and product data so that AI search such as ChatGPT, Perplexity or Google's AI Overviews can understand it and use it as a source.

  • Backlink Building

    Link building with links from a relevant context: link profile analysis, research, selection and placement, with every link documented.

Tell us about your project

A few sentences are enough to start. We will get back to you with questions or a suggested date.

Up to 80% government funding