What is on-page SEO?
What is on-page SEO? An introduction for website owners: titles, headings, content and technology you can optimise on your own site yourself.
SEO & Growth
Technical SEO: crawling, indexing and a clean URL structure
Crawling, indexing, canonicals, redirects, URL structure and hreflang, so that Google finds and understands the right pages.
- since 2012
- 200+ online shops
- 800+ websites
- Shopware Partner since 2014
Online shops
200+
delivered since 2012
Projects delivered
1000+
since 2012
Websites
800+
delivered since 2012
2012 founded
200+ online shops
800+ websites
19 experts in our team
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Shopware Partner since 2014 -
Mollie Partner since 2021 -
Trusted Shops Partner -
eRecht24 Partner -
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Base Partner since 2026 -
sync4 Partner since 2022 -
Pickware Partner since 2019 -
Why good content often fails to rank without technical SEO
A page can have good content and still fail to rank because Google cannot reach it, indexes a copy of it or stumbles over redirect chains. You cannot see these errors on the page itself; they only show up in Search Console and crawl data.
What technical SEO does for you
- Google crawls the pages that should rank instead of filter and parameter URLs.
- Canonicals and redirects send unambiguous signals.
- Multilingual pages are cleanly linked via hreflang.
- You get measures prioritised by SEO impact and technical effort.
Scope of services
What we check and fix in technical SEO
- Crawling & indexing
robots.txt, XML sitemaps and meta robots set up so that Google reaches the right pages.
- Canonicals & duplicates
Unambiguous signals for pages that exist in several variants or with parameters.
- URLs & redirects
A clean URL structure, 301 redirects without chains, real 404s instead of soft 404s.
- Site architecture
Internal linking and hierarchy that channel relevance to the important pages.
- Internationalisation
hreflang and language versions that Google assigns correctly.
- Structured data
JSON-LD as the basis for rich snippets and AI search.
Technical SEO makes sure that Google finds, understands and indexes the right pages of your shop or website. We review crawling, canonicals, redirects, URL structure and hreflang and fix the causes directly in the system.
Search result
Examplewww.web-labels.de › en › seo-growth › technical-seo
Technical SEO for Online Shops and Websites | Web Labels
Technical SEO by Web Labels: crawling, indexing, canonicals, redirects, URL structure and hreflang, implemented directly in your shop or website.
Causes, not error lists
SEO tools report hundreds of warnings, many of which do not matter. We examine why a problem occurs, which URLs are affected and how it can be solved cleanly in the system in question. This produces an order of priorities based on impact and effort. Our developers take care of implementation. How this fits into the bigger picture is shown on the page of our SEO agency, and for shops with many filters there is a separate page on filter and variant SEO.
Tech stack
- ApplicationShopware, Laravel or WordPress with theme and plugins
- Cache and searchRedis and Elasticsearch configured to fit
- PHPcurrent version with OPcache
- Serverour own servers with NVMe storage
How we work
How we approach technical SEO
- Understand
We look at your business, your systems and your figures before we suggest anything.
- Plan
You receive a concept and a quote with individual items and a realistic schedule.
- Build
We develop in stages. You see interim results on a test environment and approve them.
- Run
After go-live we take care of hosting, updates and monitoring if you want us to.
Your contacts
Your contacts for technical SEO
Tell us where your project stands. Tom will listen, ask questions and tell you honestly what we recommend and roughly what it will cost.
Our team for your questions
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- Aleksej Werestschagin Web development
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Technologies
Frequently asked questions about technical SEO
All questions and answersDoes every URL in my shop need to be indexed by Google?
No. Especially in large shops it is important to distinguish between pages that should rank and technically generated URLs. Filters, parameters, internal search pages or some variants do not need their own place in Google's index.
Is technical SEO also important for smaller websites?
Yes. Small websites also lose visibility through incorrect canonicals, faulty redirects or indexing problems. As a site grows, however, a controlled structure becomes more important.
Is PageSpeed part of technical SEO?
There is overlap, which we take into account. Because loading time and Core Web Vitals are a substantial topic in their own right, we also cover them in PageSpeed optimisation.
Further reading Go to knowledge base
Related services
- SEO Agency
SEO with in-house developers: we find the issues in your shop or website and fix them directly in the system, prioritised by impact, effort and risk.
- SEO Audit
We review technology, content, rankings and competition and turn the findings into a roadmap prioritised by impact, effort and risk.
- Structured Data
JSON-LD for products, categories, organisation and FAQs that matches the visible content, plus llms.txt and feeds for AI search.
- Filter & Variant SEO
Control filter URLs, variants and parameters so that Google spends its crawl budget on the pages that sell.
Tell us about your project
A few sentences are enough to start. We will get back to you with questions or a suggested date.