Mon–Thu 09:30–17:00, Fri until 15:00

Bargteheide 04532 408 99 95Göttingen 0551 890 64 000

Marketing

Content creation: copywriting, graphics, video and logo design

SEO copy, graphics, videos, logo and corporate design from one team, aligned with your brand and your search goals.

  • since 2012
  • 200+ online shops
  • 800+ websites
  • Shopware Partner since 2014
Open sketchbook with brushes, pencil and paper samples, symbolising content creation

Online shops

200+

delivered since 2012

Projects delivered

1000+

since 2012

Websites

800+

delivered since 2012

2012 founded
200+ online shops
800+ websites
19 experts in our team
  • Shopware logo Shopware Partner since 2014
  • Mollie logo Mollie Partner since 2021
  • Trusted Shops logo Trusted Shops Partner
  • eRecht24 logo eRecht24 Partner
  • magnalister logo magnalister Partner since 2022
  • Base logo Base Partner since 2026
  • sync4 logo sync4 Partner since 2022
  • Pickware logo Pickware Partner since 2019
  • ADCELL logo ADCELL Partner

Why content creation rarely works as a side job

Good content rarely happens on the side. Copy is written for Google and reads that way, images come from stock libraries, and graphics, video and website look as if they came from different companies.

What content creation from one team gives you

  • Copy follows search intent and still reads well.
  • Graphics, video and website share a consistent look.
  • You receive content in the formats your website, shop, social media and print need.
  • Brand guidelines define colours, shapes and the house typeface.

Scope of services

What our content creation covers

  • SEO copy

    For categories, products, service pages and guides.

  • Graphics

    For website, social media and advertising materials.

  • Videos

    Brand and product videos including editing.

  • Logo and corporate design

    With brand guidelines so that everything fits together.

  • Print design

    From flyers to vehicle graphics.

  • Editorial planning

    Together with SEO, so your content gets found.

In content creation we produce content for your website, shop and social media: copy for categories and guides, graphics, brand and product videos as well as logos and corporate design. Everything is created by our own team and supports your search goals, because copywriters, designers and SEO consultants work on the same project.

Screenshot of the Abflussblitz project by Web Labels
From our references: Abflussblitz · more projects

Copy that gets found and read

We write for people and structure for search engines: every page gets a main topic, answers the related questions in the first paragraph and links to relevant pages. Which topics are worthwhile comes from the keyword analysis in our SEO & Tech area. Content that AI search should cite is planned together with GEO and AEO.

Structure comes before design: which content goes where, and where should the visitor click next?

Graphics, video and brand

For your brand we define colours, shapes and a house typeface and record them in brand guidelines. Logo, business stationery, print products and outdoor advertising build on this, from flyers and brochures to roll-ups and vehicle graphics. We produce and edit videos for websites, social media and campaigns. For automatically generated product descriptions, see marketing automation with AI.

Meeting room at Web Labels in Bargteheide with table and chairs behind a glass wall
Our meeting room in Bargteheide. We like to plan projects here together with you, and of course by video too.

How we work

How content creation works with us

  1. Understand

    We look at your business, your systems and your figures before we suggest anything.

  2. Plan

    You receive a concept and a quote with individual items and a realistic schedule.

  3. Build

    We develop in stages. You see interim results on a test environment and approve them.

  4. Run

    After go-live we take care of hosting, updates and monitoring if you want us to.

References

Projects from our content creation

SEO & marketing references

Your contacts

Your contacts for copy, graphics and video

Tell us where your project stands. Tom will listen, ask questions and tell you honestly what we recommend and roughly what it will cost.

Tom Baustian, Web design · Performance marketing · Audio at Web Labels, your contact for Content creation

Our team for your questions

  • René Grosche, Managing Director at Web Labels René Grosche Managing Director
  • Marco Kreutzfeldt, Deputy Managing Director · Back office at Web Labels Marco Kreutzfeldt Deputy Managing Director · Back office
  • Tim Schröder, Key Account Manager at Web Labels Tim Schröder Key Account Manager · Consulting and quotes
  • Janis Rittmeier, Key Account Manager at Web Labels Janis Rittmeier Key Account Manager · Consulting and quotes
  • Lennart Albrecht, Head of Development at Web Labels Lennart Albrecht Head of Development
  • Tom Baustian, Web design · Performance marketing · Audio at Web Labels Tom Baustian Web design · Performance marketing · Audio
  • Tajara-Tabea Leonard, Web design · Content · SEO at Web Labels Tajara-Tabea Leonard Web design · Content · SEO
  • Ken Raupach, Web design · Performance marketing at Web Labels Ken Raupach Web design · Performance marketing
  • Muhammed Tay, Web development at Web Labels Muhammed Tay Web development
  • Alexander Folz, Web development at Web Labels Alexander Folz Web development
  • Aaron Griem, Web development at Web Labels Aaron Griem Web development
  • Leon Fischer, Web development at Web Labels Leon Fischer Web development
  • Patrick Heidl, Web development at Web Labels Patrick Heidl Web development
  • Tobias Schäfer, Web development at Web Labels Tobias Schäfer Web development · Complex development
  • Laura Schop, Web development at Web Labels Laura Schop Web development
  • Aleksej Werestschagin Web development
  • Julina Sievert, Apprentice at Web Labels Julina Sievert Apprentice
  • Rosa-Lee Biesterfeldt, Apprentice at Web Labels Rosa-Lee Biesterfeldt Apprentice
Technologies
XOVIGoogle Search Console
Further reading Go to knowledge base
Related services
  • Performance marketing

    Google Ads, Bing Ads, Meta and Instagram Ads, AI posting and Google Ads on commission, with clean tracking and ongoing optimisation for revenue or enquiries.

  • Google Ads

    Search, Shopping and Performance Max campaigns with clean tracking. Billed in 15-minute increments without a contract, or as monthly management.

  • Bing Ads

    Campaigns in Microsoft Advertising, formerly Bing Ads: ads on Bing and Yahoo, migration of your Google Ads campaigns and Shopping for online shops.

  • Google Ads on commission

    Management of your Google and Bing Ads campaigns without a base fee: you pay 5% of the revenue that Google Ads or Bing Ads measurably attribute, plus your ad budget.

Tell us about your project

A few sentences are enough to start. We will get back to you with questions or a suggested date.

Up to 80% government funding