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Integrations & systems

PIM integration: product data from your PIM in Shopware 6

Product copy, properties, images and translations from a PIM system sent to Shopware 6 automatically, with mapping and delta synchronisation.

  • since 2012
  • 200+ online shops
  • 800+ websites
  • Shopware Partner since 2014
Laptop with product data and a colour fan, symbolising PIM integration for Shopware 6

Online shops

200+

delivered since 2012

Projects delivered

1000+

since 2012

Multichannel partners

magnalister, Base, sync4

marketplaces and inventory management

2012 founded
200+ online shops
800+ websites
19 experts in our team
  • Shopware logo Shopware Partner since 2014
  • Mollie logo Mollie Partner since 2021
  • Trusted Shops logo Trusted Shops Partner
  • eRecht24 logo eRecht24 Partner
  • magnalister logo magnalister Partner since 2022
  • Base logo Base Partner since 2026
  • sync4 logo sync4 Partner since 2022
  • Pickware logo Pickware Partner since 2019
  • ADCELL logo ADCELL Partner

Why product data drifts apart without PIM integration

Product data is often scattered: technical data in the ERP, copy in Word documents, images on a network drive. Each channel is maintained separately, and once several languages or marketplaces are involved, the details contradict each other.

What PIM integration with Shopware 6 gives you

  • You maintain product data once, in the PIM.
  • Properties and variants arrive in Shopware 6 in a structured way and can be filtered.
  • Translations and images come into the shop together with the product data.
  • The same data can feed marketplaces and product feeds.

Scope of services

What our PIM integration covers

  • Align the data model

    Afterwards, PIM and Shopware 6 speak the same language.

  • Mapping

    Properties, variants, categories and media end up in the right place.

  • Existing connectors

    Where a suitable connector exists, we set it up.

  • Custom connection

    Otherwise we connect PIM and shop directly via the Shopware API.

  • Delta sync

    For large product ranges only changes are transferred.

  • Monitoring

    Errors are logged and reported.

With PIM integration we connect your PIM system with Shopware 6 so that product copy, properties, images and translations come into the shop from a single source. A PIM (Product Information Management) is the system in which you maintain product data centrally. We set up existing connectors or develop the connection ourselves, for example for Plytix.

class SyncStock implements ShouldQueue
{
    public function handle(Erp $erp, Shop $shop): void
    {
        foreach ($erp->changedProducts() as $product) {
            $shop->setStock($product->number, $product->stock);
        }
    }
}
Our own code, cleanly documented and update-safe.

The mapping is what counts

Every PIM structures data a little differently from Shopware. Before any data flows, we define which attribute becomes which property, how variants are structured and which media belong where. Clean mapping ensures that filters in the shop work and categories are complete.

Orders Integration Products, prices, stock
  • ERP
  • PIM
  • Marketplaces
  • CRM
Data flows automatically in both directions instead of being transferred by hand or in Excel.

PIM, ERP and shop working together

In most projects the PIM supplies the product information and the ERP supplies prices and stock. We plan both integrations together, see ERP integration. The same data can then be passed on to marketplaces.

Meeting room at Web Labels in Bargteheide with table and chairs behind a glass wall
Our meeting room in Bargteheide. We like to plan projects here together with you, and of course by video too.

How we work

How your PIM integration works with us

  1. Understand

    We look at your business, your systems and your figures before we suggest anything.

  2. Plan

    You receive a concept and a quote with individual items and a realistic schedule.

  3. Build

    We develop in stages. You see interim results on a test environment and approve them.

  4. Run

    After go-live we take care of hosting, updates and monitoring if you want us to.

References

Projects with PIM integration

Integration references

Your contacts

Your contacts for PIM and product data

Tell us where your project stands. Tobias will listen, ask questions and tell you honestly what we recommend and roughly what it will cost.

Tobias Schäfer, Web development at Web Labels, your contact for PIM integration

Our team for your questions

  • René Grosche, Managing Director at Web Labels René Grosche Managing Director
  • Marco Kreutzfeldt, Deputy Managing Director · Back office at Web Labels Marco Kreutzfeldt Deputy Managing Director · Back office
  • Tim Schröder, Key Account Manager at Web Labels Tim Schröder Key Account Manager · Consulting and quotes
  • Janis Rittmeier, Key Account Manager at Web Labels Janis Rittmeier Key Account Manager · Consulting and quotes
  • Lennart Albrecht, Head of Development at Web Labels Lennart Albrecht Head of Development
  • Tom Baustian, Web design · Performance marketing · Audio at Web Labels Tom Baustian Web design · Performance marketing · Audio
  • Tajara-Tabea Leonard, Web design · Content · SEO at Web Labels Tajara-Tabea Leonard Web design · Content · SEO
  • Ken Raupach, Web design · Performance marketing at Web Labels Ken Raupach Web design · Performance marketing
  • Muhammed Tay, Web development at Web Labels Muhammed Tay Web development
  • Alexander Folz, Web development at Web Labels Alexander Folz Web development
  • Aaron Griem, Web development at Web Labels Aaron Griem Web development
  • Leon Fischer, Web development at Web Labels Leon Fischer Web development
  • Patrick Heidl, Web development at Web Labels Patrick Heidl Web development
  • Tobias Schäfer, Web development at Web Labels Tobias Schäfer Web development · Complex development
  • Laura Schop, Web development at Web Labels Laura Schop Web development
  • Aleksej Werestschagin Web development
  • Julina Sievert, Apprentice at Web Labels Julina Sievert Apprentice
  • Rosa-Lee Biesterfeldt, Apprentice at Web Labels Rosa-Lee Biesterfeldt Apprentice
Technologies
ShopwarePlytixREST APIJSONCSVXMLMiddleware

Frequently asked questions about PIM integration

All questions and answers
What is a PIM system?

PIM stands for Product Information Management. In a PIM you maintain product data such as copy, properties, images and translations centrally and pass it on from there to your shop, marketplaces and catalogues.

Do I need a PIM if I already have an ERP?

Not always. The ERP usually manages master data, prices and stock, but rarely sales-ready copy, images and translations. A PIM pays off above all with large product ranges, several languages or many sales channels.

Further reading Go to knowledge base
Related services
  • ERP integration

    We connect Shopware 6 with your ERP system. Products, prices and stock come from the ERP, orders and customer data go back. With a ready-made connector or a custom integration.

  • Multichannel

    Connecting Shopware 6 with Amazon, eBay, Kaufland, OTTO and idealo: product export, order import and stock sync with magnalister, Base, sync4 or a custom connector.

  • Consulting

    Consulting for connecting ERP, PIM, CRM and marketplaces: analysing data flows, selecting systems and integrations and drawing up a concept that works in day-to-day operations.

  • Data migration

    Moving product, customer and order data from your old system, with field mapping, data cleansing and test imports before the switch.

Tell us about your project

A few sentences are enough to start. We will get back to you with questions or a suggested date.

Up to 80% government funding