JSON-LD, llms.txt and feeds in Shopware: what really improves visibility
Which JSON-LD rich snippets, llms.txt and feeds improve visibility in Shopware 6: checks, central output, limitations and compatibility.
SEO & Growth
GEO and AEO: visibility in ChatGPT, Perplexity and AI search
We prepare content and product data so that AI search such as ChatGPT, Perplexity or Google's AI Overviews can understand it and use it as a source.
- since 2012
- 200+ online shops
- 800+ websites
- Shopware Partner since 2014
Online shops
200+
delivered since 2012
Projects delivered
1000+
since 2012
Websites
800+
delivered since 2012
2012 founded
200+ online shops
800+ websites
19 experts in our team
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Shopware Partner since 2014 -
Mollie Partner since 2021 -
Trusted Shops Partner -
eRecht24 Partner -
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Base Partner since 2026 -
sync4 Partner since 2022 -
Pickware Partner since 2019 -
Why your offer is often missing from AI answers without GEO and AEO
Customers ask AI assistants which product suits their use case or which supplier to consider. Whether your offering appears in the answer depends on whether your pages give clear, verifiable answers and whether the systems can read them at all.
What GEO and AEO do for your visibility in ChatGPT
- Guides and product pages answer the questions people ask before they buy.
- Product data, variants and attributes are described unambiguously.
- Technical barriers for AI crawlers are identified and removed.
- You see where your brand is mentioned or linked in AI answers.
Scope of services
What we take on for you in GEO and AEO
- Your customers' questions
We gather what customers want to know before they buy.
- Answer formats
Guides, FAQs and category pages answer these questions directly.
- Product information
We add missing details and the differences between variants.
- Structured data
Entities and schema markup make content machine-readable.
- Access for AI crawlers
We check robots.txt and whether the crawlers may read your site.
- Tracking mentions
We follow where your brand is cited as a source.
With GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) we prepare your content and product data so that AI search such as ChatGPT, Perplexity or Google’s AI Overviews can understand it and use it as a source. We answer your customers’ questions clearly, describe product data unambiguously and make sure the technology does not block access. How SEO, GEO and AEO differ is explained briefly in our answer to the question What is the difference between SEO, GEO and AEO?
The buying decision starts with a question
“What suits my use case?” or “How do these variants differ?” Questions like these decide which products make the shortlist. We connect these questions with your product range, add missing information and lead from helpful content to the right category or product page. Together we decide which platforms matter for your target group, for example ChatGPT Search, Google’s AI Overviews, Microsoft Copilot or Perplexity.
Search result
Examplewww.web-labels.de › en › seo-growth › geo-aeo-llm
GEO and AEO: Visibility in AI Search | Web Labels
GEO and AEO by Web Labels: we prepare content and product data so that ChatGPT, Perplexity and Google's AI Overviews understand it and use it as a source.
Technology remains the foundation
AI search draws on pages that are accessible, fast and well structured. That is why technical SEO and structured data are part of every GEO project. For Shopware shops we combine this with Shopware SEO, and for content with our content creation.
How we work
How we approach GEO and AEO
- Understand
We look at your business, your systems and your figures before we suggest anything.
- Plan
You receive a concept and a quote with individual items and a realistic schedule.
- Build
We develop in stages. You see interim results on a test environment and approve them.
- Run
After go-live we take care of hosting, updates and monitoring if you want us to.
Your contacts
Your contacts for GEO and AEO
Tell us where your project stands. Tom will listen, ask questions and tell you honestly what we recommend and roughly what it will cost.
Our team for your questions
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- Aleksej Werestschagin Web development
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Technologies
OpenAIClaudeGooglePerplexityMicrosoft CopilotJSON-LD
Frequently asked questions about GEO, AEO and LLM visibility
All questions and answersWhat do GEO and AEO mean?
GEO stands for Generative Engine Optimisation: content is prepared so that it qualifies as a source for generative search answers. AEO stands for Answer Engine Optimisation and focuses on clear answers to specific questions. The two terms overlap.
Do GEO and AEO replace classic search engine optimisation?
No. Technical accessibility, good content and a clear structure remain the foundation. GEO and AEO add answer formats and the monitoring of AI search to this work.
Do you guarantee recommendations in ChatGPT?
No. Which sources an AI cites is decided by the system in question, and answers change with the question, the context and the time. We improve the verifiable prerequisites and evaluate how things develop.
Do I have to allow AI training to be visible in ChatGPT?
No. OpenAI distinguishes between the search crawler OAI-SearchBot and the training crawler GPTBot. You can allow search access and block crawling for model training. We check the providers' rules and agree the behaviour you want with you.
Do I need a GEO plugin or an llms.txt file?
A plugin or an additional file does not replace helpful content and clean product data. According to Google, no special AI files are needed for Google's AI search features. We check on your specific setup whether an extension makes sense.
How do you measure success?
We separate observed mentions, linked sources, visits to your website and enquiries or purchases. Bing Webmaster Tools shows source citations for supported AI services, and Google Search Console records traffic from Google's AI features.
Further reading Go to knowledge base
Related services
- PageSpeed Optimisation
Faster websites and shops: measurement with lab and field data, then images, scripts, fonts and server in order of their impact.
- Backlink Building
Link building with links from a relevant context: link profile analysis, research, selection and placement, with every link documented.
- SEO Agency
SEO with in-house developers: we find the issues in your shop or website and fix them directly in the system, prioritised by impact, effort and risk.
- Consulting
Consulting for visibility in Google and AI search: competitor analysis, keyword strategy, priorities and a 12-month plan that you implement yourself or with us.
Tell us about your project
A few sentences are enough to start. We will get back to you with questions or a suggested date.