JSON-LD, llms.txt and feeds in Shopware: what really improves visibility
Which JSON-LD rich snippets, llms.txt and feeds improve visibility in Shopware 6: checks, central output, limitations and compatibility.
SEO & Growth
Rich snippets and structured data for shops and websites
JSON-LD for products, categories, organisation and FAQs that matches the visible content, plus llms.txt and feeds for AI search.
- since 2012
- 200+ online shops
- 800+ websites
- Shopware Partner since 2014
Online shops
200+
delivered since 2012
Projects delivered
1000+
since 2012
Websites
800+
delivered since 2012
2012 founded
200+ online shops
800+ websites
19 experts in our team
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Shopware Partner since 2014 -
Mollie Partner since 2021 -
Trusted Shops Partner -
eRecht24 Partner -
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Base Partner since 2026 -
sync4 Partner since 2022 -
Pickware Partner since 2019 -
Why rich snippets often fail to appear without structured data
Search engines and AI systems read a page faster and more reliably when product, price, availability or reviews are described in a machine-readable way. If this data is missing or does not match the visible content, rich snippets fail to appear, and in the worst case Search Console reports errors.
What structured data and rich snippets do for you
- Products, categories, organisation and FAQs are cleanly described as JSON-LD.
- The structured data matches the visible content and Google's guidelines.
- AI search finds your content via llms.txt and machine-readable feeds.
- We detect and fix errors in Search Console on an ongoing basis.
Scope of services
What our structured data work covers
- Inventory
We review existing markup, Search Console reports and the Rich Results Test.
- Product data
Price, availability, GTIN, MPN and reviews as Product and Offer.
- Page structure
Breadcrumbs, organisation and FAQs that match what visitors see.
- AI-readable resources
llms.txt, llms-full.txt and feeds that AI systems can read directly.
- Implementation and our own plugin
Implemented in Shopware, WordPress or your own system. For Shopware 6, Muhammed Tay developed our Rich Snippets and AI Visibility plugin.
- Monitoring
We spot new errors and warnings early and fix them.
Structured data describes content in a fixed format, usually as JSON-LD. This lets Google and AI search recognise product, price, availability, reviews and navigation path and use them to generate rich snippets and answers.
Matching the visible content
What matters is that the schema type matches what visitors see on the page. An FAQ in the markup that is missing from the page, or reviews without a genuine source, violate Google’s guidelines. That is why we only add markup that the content supports and check it with Search Console. How structured data relates to AI search is explained under GEO, AEO & LLM visibility.
Our own plugin for Shopware 6
We have developed our own extension for Shopware 6: Rich Snippets JSON-LD & SEO/AI Visibility. It outputs JSON-LD for products, categories, organisation and FAQs, adds product data such as GTIN, MPN and availability and generates llms.txt and feeds for AI systems. Whether the plugin or a custom solution is the better fit is something we clarify in the SEO audit.
How we work
How we implement structured data for shops and websites
- Understand
We look at your business, your systems and your figures before we suggest anything.
- Plan
You receive a concept and a quote with individual items and a realistic schedule.
- Build
We develop in stages. You see interim results on a test environment and approve them.
- Run
After go-live we take care of hosting, updates and monitoring if you want us to.
Your contacts
Your contacts for structured data
Tell us where your project stands. Muhammed will listen, ask questions and tell you honestly what we recommend and roughly what it will cost.
Our team for your questions
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- Aleksej Werestschagin Web development
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Technologies
Frequently asked questions about structured data and rich snippets
All questions and answersDoes structured data guarantee rich snippets on Google?
No. Correct structured data creates the prerequisite, but Google decides for itself whether and how an enhanced search result appears. Content, guidelines, data quality and the search query all play a part.
Which format do you use for structured data?
JSON-LD. Google recommends this format, and it can be maintained separately from the visible HTML without touching the layout.
Does structured data also help with AI search?
Yes. Clearly described products, organisations and answers make it easier for AI systems to classify your content correctly and cite it as a source.
Further reading Go to knowledge base
Related services
- SEO Agency
SEO with in-house developers: we find the issues in your shop or website and fix them directly in the system, prioritised by impact, effort and risk.
- Technical SEO
Crawling, indexing, canonicals, redirects, URL structure and hreflang, so that Google finds and understands the right pages.
- SEO Audit
We review technology, content, rankings and competition and turn the findings into a roadmap prioritised by impact, effort and risk.
- Filter & Variant SEO
Control filter URLs, variants and parameters so that Google spends its crawl budget on the pages that sell.
Tell us about your project
A few sentences are enough to start. We will get back to you with questions or a suggested date.