Google and Bing Ads campaigns without a subscription contract
Google Ads and Bing Ads without a subscription contract: campaign set-up with keyword research, ad copy and regional targeting for your business.
Performance marketing
Google Ads agency: campaign management without a black box
Search, Shopping and Performance Max campaigns with clean tracking. Billed in 15-minute increments without a contract, or as monthly management.
- since 2012
- 200+ online shops
- 800+ websites
- Shopware Partner since 2014
Online shops
200+
delivered since 2012
Projects delivered
1000+
since 2012
Websites
800+
delivered since 2012
2012 founded
200+ online shops
800+ websites
19 experts in our team
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Shopware Partner since 2014 -
Mollie Partner since 2021 -
Trusted Shops Partner -
eRecht24 Partner -
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Base Partner since 2026 -
sync4 Partner since 2022 -
Pickware Partner since 2019 -
Google Ads without an agency: where ad budget gets lost
Google Ads is quick to set up and just as quick to make expensive. Automatic recommendations, broad keywords and patchy tracking mean that budget flows into clicks that do not sell anything.
What our Google Ads agency does for you
- You can see which campaign brings revenue or enquiries and which one only costs money.
- We set up tracking via Tag Manager, without additional third-party tools.
- Campaigns are managed by people from our team, not bots.
- You choose whether we work on a time-and-materials basis or monthly.
Scope of services
What we take on as your Google Ads agency
- Search campaigns
Keywords, ad copy and negative keywords aligned with what your customers really search for.
- Shopping and Performance Max
Product ads from your feed, managed by margin and product range.
- Tracking
Conversion and e-commerce tracking via Google Tag Manager, without third-party tools.
- Complex accounts
We keep many brands, countries or shops in one account clearly organised.
- Live in the meeting
If you wish, we work in the account together so your team understands what is happening.
- Reporting
Costs, revenue and enquiries in one report that makes sense without jargon.
As a Google Ads agency, we plan, build and manage your Search, Shopping and Performance Max campaigns. We set up tracking via Google Tag Manager so that every order and every enquiry is attributed to a campaign. Billing is by time spent in 15-minute increments without a contract, or as monthly management with independent optimisation.
Three ways of working together
With time-based billing there is no base fee, no contract and no minimum term. We often work live in the account with you during a meeting. With premium management we optimise independently, report regularly and meet on site or online. If you combine several channels, Marketing 360 gives you a team of two to four people, regular strategy meetings and a weekly check-in. For online shops there is also Google Ads on commission.
Campaigns that match your shop
For online shops we connect Google Ads with Merchant Center and your product feed, more on this under Google Shopping & Feeds. If you also want to reach Bing and Yahoo users, the campaigns can be carried over to Bing Ads. Clean tracking shows which campaign delivers what.
Search result
Examplewww.web-labels.de › en › marketing › google-ads
Google Ads agency and campaign management | Web Labels
Google Ads management by Web Labels: Search, Shopping and Performance Max campaigns, clean tracking and billing in 15-minute increments or at a fixed price.
How we work
How our Google Ads agency manages your campaigns
- Understand
We look at your business, your systems and your figures before we suggest anything.
- Plan
You receive a concept and a quote with individual items and a realistic schedule.
- Build
We develop in stages. You see interim results on a test environment and approve them.
- Run
After go-live we take care of hosting, updates and monitoring if you want us to.
Your contacts
Your contacts for Google Ads
Tell us where your project stands. Tom will listen, ask questions and tell you honestly what we recommend and roughly what it will cost.
Our team for your questions
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- Aleksej Werestschagin Web development
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Technologies
GoogleGoogle Tag ManagerGoogle AnalyticsGoogle Merchant Center
Frequently asked questions for your Google Ads agency
All questions and answersHow is Google Ads management billed?
Either by time spent in 15-minute increments, with no base fee, contract or minimum term. Or as premium management at a fixed monthly price with a three-month minimum term, during which we optimise independently and report regularly. For online shops there is also the commission model.
Do I own the Google Ads account?
With time-based or fixed-price management, yes. The campaigns run in your own account and you pay the ad budget directly to Google.
Do you use AI or bots for management?
Bids, budgets and structures are decided by people from our team. We use Google's automation where it demonstrably works, for example in bidding strategies with enough conversion data.
Do you also manage campaigns for service providers?
Yes. For service providers we optimise for enquiries rather than orders, often together with a suitable landing page.
Further reading Go to knowledge base
Related services
- Performance marketing
Google Ads, Bing Ads, Meta and Instagram Ads, AI posting and Google Ads on commission, with clean tracking and ongoing optimisation for revenue or enquiries.
- Bing Ads
Campaigns in Microsoft Advertising, formerly Bing Ads: ads on Bing and Yahoo, migration of your Google Ads campaigns and Shopping for online shops.
- Google Ads on commission
Management of your Google and Bing Ads campaigns without a base fee: you pay 5% of the revenue that Google Ads or Bing Ads measurably attribute, plus your ad budget.
- Affiliate marketing with ADCELL
ADCELL agency management on 100% commission with zero risk: we only earn when you earn. We build your partner programme and look after the account, tracking, commissions, ad materials and billing.
Tell us about your project
A few sentences are enough to start. We will get back to you with questions or a suggested date.