SEO & Growth
SEO audit: technology, content and potential as a clear roadmap
We review technology, content, rankings and competition and turn the findings into a roadmap prioritised by impact, effort and risk.
- since 2012
- 200+ online shops
- 800+ websites
- Shopware Partner since 2014
Online shops
200+
delivered since 2012
Projects delivered
1000+
since 2012
Websites
800+
delivered since 2012
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Shopware Partner since 2014
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Mollie Partner since 2021
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Trusted Shops Partner
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eRecht24 Partner
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magnalister Partner since 2022
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Base Partner since 2026
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sync4 Partner since 2022
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Pickware Partner since 2019
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ADCELL Partner
Why a tool report is not yet an SEO audit
A tool report lists hundreds of warnings but does not tell you which of them cost rankings and revenue. Without context, work happens in the wrong places while the real causes remain.
What an SEO audit does for you
- You know which issues are really holding back your visibility.
- Measures are prioritised by impact, effort and risk.
- Technical findings are described so that developers can implement them.
- If you wish, we implement the roadmap ourselves.
Scope of services
What we check in the SEO audit
- Crawling & indexing
Which pages Google reaches, which end up in the index and which do not belong there.
- Structure & content
Site architecture, internal links and content compared with your customers' searches.
- Rankings & competition
With XOVI we see what you and your competitors rank for and where the gaps are.
- Performance
Loading time and Core Web Vitals on smartphone and desktop, with concrete causes.
- AI visibility
Structured data, llms.txt and content that AI search understands.
- Roadmap
All measures prioritised by impact, effort and risk, with an estimate for implementation.
In the SEO audit we review the technology, content, rankings and competition of your shop or website. The result is a roadmap prioritised by impact, effort and risk that your team or our developers can implement straight away.
Causes, not warnings
Many warnings from SEO tools play no role in rankings, while others cost you visitors every day. We examine why a problem occurs, which URLs are affected and how it can be solved cleanly in the system in question. The fundamentals are described on our technical SEO page, and for Shopware shops there is a separate page on Shopware SEO.
How we work
How your SEO audit runs with us
- Understand
We look at your business, your systems and your figures before we suggest anything.
- Plan
You receive a concept and a quote with individual items and a realistic schedule.
- Build
We develop in stages. You see interim results on a test environment and approve them.
- Run
After go-live we take care of hosting, updates and monitoring if you want us to.
Your contacts
Your contacts for the SEO audit
Tell us where your project stands. Tom will listen, ask questions and tell you honestly what we recommend and roughly what it will cost.
Our team for your questions
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René Grosche Managing Director
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Marco Kreutzfeldt Deputy Managing Director · Back office
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Tim Schröder Key Account Manager · Consulting and quotes
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Janis Rittmeier Key Account Manager · Consulting and quotes
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Lennart Albrecht Head of Development
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Tom Baustian Web design · Performance marketing · Audio
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Tajara-Tabea Leonard Web design · Content · SEO
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Ken Raupach Web design · Performance marketing
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Muhammed Tay Web development
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Alexander Folz Web development
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Aaron Griem Web development
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Leon Fischer Web development
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Patrick Heidl Web development
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Tobias Schäfer Web development · Complex development
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Laura Schop Web development
- Aleksej Werestschagin Web development
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Julina Sievert Apprentice
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Rosa-Lee Biesterfeldt Apprentice
Frequently asked questions about the SEO audit
All questions and answersHow does your SEO audit differ from a tool report?
Tools provide measurements, but no decisions. We combine crawling, rankings and performance with your actual setup, assess the causes and turn them into an order of measures.
What access do you need for the audit?
That depends on the scope. Access to or exports from Google Search Console, analytics and existing SEO tools are helpful. For technical checks we agree the lowest-risk access routes with you.
Do you also implement the measures from the audit?
Yes, if you would like us to. Our developers work directly in the shop, theme, plugins and infrastructure. You can also hand the roadmap to your own team.
- SEO Agency
SEO with in-house developers: we find the issues in your shop or website and fix them directly in the system, prioritised by impact, effort and risk.
- Technical SEO
Crawling, indexing, canonicals, redirects, URL structure and hreflang, so that Google finds and understands the right pages.
- Structured Data
JSON-LD for products, categories, organisation and FAQs that matches the visible content, plus llms.txt and feeds for AI search.
- Filter & Variant SEO
Control filter URLs, variants and parameters so that Google spends its crawl budget on the pages that sell.
A few sentences are enough to start. We will get back to you with questions or a suggested date.