Mon–Thu 09:30–17:00, Fri until 15:00

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SEO & Growth

SEO audit: technology, content and potential as a clear roadmap

We review technology, content, rankings and competition and turn the findings into a roadmap prioritised by impact, effort and risk.

  • since 2012
  • 200+ online shops
  • 800+ websites
  • Shopware Partner since 2014
Clipboard with a ticked checklist in front of a laptop showing an evaluation, symbolising an SEO audit

Online shops

200+

delivered since 2012

Projects delivered

1000+

since 2012

Websites

800+

delivered since 2012

2012 founded
200+ online shops
800+ websites
19 experts in our team
  • Shopware logo Shopware Partner since 2014
  • Mollie logo Mollie Partner since 2021
  • Trusted Shops logo Trusted Shops Partner
  • eRecht24 logo eRecht24 Partner
  • magnalister logo magnalister Partner since 2022
  • Base logo Base Partner since 2026
  • sync4 logo sync4 Partner since 2022
  • Pickware logo Pickware Partner since 2019
  • ADCELL logo ADCELL Partner

Why a tool report is not yet an SEO audit

A tool report lists hundreds of warnings but does not tell you which of them cost rankings and revenue. Without context, work happens in the wrong places while the real causes remain.

What an SEO audit does for you

  • You know which issues are really holding back your visibility.
  • Measures are prioritised by impact, effort and risk.
  • Technical findings are described so that developers can implement them.
  • If you wish, we implement the roadmap ourselves.

Scope of services

What we check in the SEO audit

  • Crawling & indexing

    Which pages Google reaches, which end up in the index and which do not belong there.

    • Crawl
    • Index
    • Status codes
  • Structure & content

    Site architecture, internal links and content compared with your customers' searches.

    • Architecture
    • On-page
  • Rankings & competition

    With XOVI we see what you and your competitors rank for and where the gaps are.

    • XOVI
    • Keywords
  • Performance

    Loading time and Core Web Vitals on smartphone and desktop, with concrete causes.

    • LCP
    • INP
    • CLS
  • AI visibility

    Structured data, llms.txt and content that AI search understands.

    • JSON-LD
    • GEO
  • Roadmap

    All measures prioritised by impact, effort and risk, with an estimate for implementation.

    • Priorities
    • Effort

In the SEO audit we review the technology, content, rankings and competition of your shop or website. The result is a roadmap prioritised by impact, effort and risk that your team or our developers can implement straight away.

Screenshot of the Abflussblitz project by Web Labels
From our references: Abflussblitz · more projects

Causes, not warnings

Many warnings from SEO tools play no role in rankings, while others cost you visitors every day. We examine why a problem occurs, which URLs are affected and how it can be solved cleanly in the system in question. The fundamentals are described on our technical SEO page, and for Shopware shops there is a separate page on Shopware SEO.

Structure comes before design: which content goes where, and where should the visitor click next?

How we work

How your SEO audit runs with us

  1. Understand

    We look at your business, your systems and your figures before we suggest anything.

  2. Plan

    You receive a concept and a quote with individual items and a realistic schedule.

  3. Build

    We develop in stages. You see interim results on a test environment and approve them.

  4. Run

    After go-live we take care of hosting, updates and monitoring if you want us to.

References

Projects from our SEO work

SEO & marketing references

Your contacts

Your contacts for the SEO audit

Tell us where your project stands. Tom will listen, ask questions and tell you honestly what we recommend and roughly what it will cost.

Tom Baustian, Web design · Performance marketing · Audio at Web Labels, your contact for SEO Audit

Our team for your questions

  • René Grosche, Managing Director at Web Labels René Grosche Managing Director
  • Marco Kreutzfeldt, Deputy Managing Director · Back office at Web Labels Marco Kreutzfeldt Deputy Managing Director · Back office
  • Tim Schröder, Key Account Manager at Web Labels Tim Schröder Key Account Manager · Consulting and quotes
  • Janis Rittmeier, Key Account Manager at Web Labels Janis Rittmeier Key Account Manager · Consulting and quotes
  • Lennart Albrecht, Head of Development at Web Labels Lennart Albrecht Head of Development
  • Tom Baustian, Web design · Performance marketing · Audio at Web Labels Tom Baustian Web design · Performance marketing · Audio
  • Tajara-Tabea Leonard, Web design · Content · SEO at Web Labels Tajara-Tabea Leonard Web design · Content · SEO
  • Ken Raupach, Web design · Performance marketing at Web Labels Ken Raupach Web design · Performance marketing
  • Muhammed Tay, Web development at Web Labels Muhammed Tay Web development
  • Alexander Folz, Web development at Web Labels Alexander Folz Web development
  • Aaron Griem, Web development at Web Labels Aaron Griem Web development
  • Leon Fischer, Web development at Web Labels Leon Fischer Web development
  • Patrick Heidl, Web development at Web Labels Patrick Heidl Web development
  • Tobias Schäfer, Web development at Web Labels Tobias Schäfer Web development · Complex development
  • Laura Schop, Web development at Web Labels Laura Schop Web development
  • Aleksej Werestschagin Web development
  • Julina Sievert, Apprentice at Web Labels Julina Sievert Apprentice
  • Rosa-Lee Biesterfeldt, Apprentice at Web Labels Rosa-Lee Biesterfeldt Apprentice
Technologies
XOVIGoogle Search ConsoleBing Webmaster ToolsLighthousePageSpeed InsightsJSON-LD

Frequently asked questions about the SEO audit

All questions and answers
How does your SEO audit differ from a tool report?

Tools provide measurements, but no decisions. We combine crawling, rankings and performance with your actual setup, assess the causes and turn them into an order of measures.

What access do you need for the audit?

That depends on the scope. Access to or exports from Google Search Console, analytics and existing SEO tools are helpful. For technical checks we agree the lowest-risk access routes with you.

Do you also implement the measures from the audit?

Yes, if you would like us to. Our developers work directly in the shop, theme, plugins and infrastructure. You can also hand the roadmap to your own team.

Related services
  • SEO Agency

    SEO with in-house developers: we find the issues in your shop or website and fix them directly in the system, prioritised by impact, effort and risk.

  • Technical SEO

    Crawling, indexing, canonicals, redirects, URL structure and hreflang, so that Google finds and understands the right pages.

  • Structured Data

    JSON-LD for products, categories, organisation and FAQs that matches the visible content, plus llms.txt and feeds for AI search.

  • Filter & Variant SEO

    Control filter URLs, variants and parameters so that Google spends its crawl budget on the pages that sell.

Tell us about your project

A few sentences are enough to start. We will get back to you with questions or a suggested date.

Up to 80% government funding