Merchant Center suspended: common causes and a checklist for your appeal
Google Merchant Center suspended? Common causes are price mismatches, inconsistent product data and missing contact details. How to check your account.
SEO & Growth
Google Shopping and feed optimisation for online shops
We prepare your product feed so that Google and price comparison sites receive all available information: highlights, clean categories, additional images, bundles, materials and keywords in the title.
- since 2012
- 200+ online shops
- 800+ websites
- Shopware Partner since 2014
Online shops
200+
delivered since 2012
Projects delivered
1000+
since 2012
Websites
800+
delivered since 2012
2012 founded
200+ online shops
800+ websites
19 experts in our team
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Shopware Partner since 2014 -
Mollie Partner since 2021 -
Trusted Shops Partner -
eRecht24 Partner -
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Base Partner since 2026 -
sync4 Partner since 2022 -
Pickware Partner since 2019 -
Why a basic product feed wastes potential in Google Shopping
Many shops send only the name, price and one image to Google. Categories do not fit, materials, bundles and additional images are missing, and the title does not contain what customers search for. On top of that come disapproved products in Merchant Center and, in the worst case, a suspended account.
What an optimised Google Shopping feed gives you
- Titles and attributes contain the terms your customers search for.
- Google and price comparison sites receive highlights, materials, bundles and additional images instead of just name and price.
- Product categories are mapped cleanly, even if your shop structures them differently.
- The feed updates automatically, and errors in Merchant Center are fixed.
Scope of services
What we take care of in feed optimisation
- Feed preparation
Variables and dynamic queries get the most out of your product data.
- Highlights and details
Product highlights, materials, bundles and additional images go into the feed.
- Clean categories
Every product lands in the right Google product category.
- Keywords in the feed
Titles and descriptions contain the terms people search for.
- Merchant Center
Setup, linking to Google Ads and help with disapprovals.
- Price comparison sites
The same optimised feed also supplies idealo and other portals.
For Google Shopping we prepare your product feed so that Google and price comparison sites receive all the information your product data can provide. We add highlights, map categories cleanly, include additional images, bundles and materials and optimise the keywords in the feed. On top of that we take care of Google Merchant Center and fix errors and account suspensions. The feed comes directly from your shop.
The feed is the ad
Shopping ads have no ad copy. Google builds the ad from the title, image, price and attributes in your feed. The more the feed reveals about a product, the more precisely Google can match it to relevant searches. That is why we prepare titles and attributes with feed rules, without changing the product data in the shop itself.
Preparing feeds with variables and dynamic queries
Product data in a shop is rarely in the form Google needs. Using variables and dynamic queries, we assemble the feed fields from existing data: properties become attributes, shop categories are mapped to the right Google product category, and where information is missing, we add it according to fixed rules.
This brings information into the feed that would otherwise be lost: product highlights, materials, colours and sizes, additional images and the labelling of bundles. Google and price comparison sites receive far more than just name and price.
Keyword optimisation in the feed
The product title in the feed helps decide which searches a product appears for. We build titles to a fixed pattern of brand, product type and the attributes your customers actually search for, and add relevant terms to the description. The aim is better positioning for the searches that match your product range.
Merchant Center, campaigns and price comparison sites
The same feed powers free product listings on Google, Shopping campaigns in Google Ads and exports for price comparison sites such as idealo. Where several marketplaces are added, we plan this together with the marketplace integration.
How we work
How we optimise your Google Shopping feed
- Understand
We look at your business, your systems and your figures before we suggest anything.
- Plan
You receive a concept and a quote with individual items and a realistic schedule.
- Build
We develop in stages. You see interim results on a test environment and approve them.
- Run
After go-live we take care of hosting, updates and monitoring if you want us to.
Your contacts
Your contacts for Google Shopping
Tell us where your project stands. Tom will listen, ask questions and tell you honestly what we recommend and roughly what it will cost.
Our team for your questions
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- Aleksej Werestschagin Web development
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Technologies
Frequently asked questions about Google Shopping and product feeds
All questions and answersWhat belongs in a good product feed?
Besides title, price, availability and image, above all everything that sets a product apart: brand, GTIN, material, colour, size, product highlights, additional images and the right Google product category. We mark bundles as bundles. The more complete the feed, the more precisely Google can match it to relevant searches.
Does feed optimisation change my product data in the shop?
No. The preparation happens in the feed using rules, variables and dynamic queries. Your product data in the shop stays as it is.
Why was my Merchant Center account suspended?
Common reasons are missing information on shipping, returns or the legal notice, prices or availability that do not match the website, or products that violate the policies. We review the notifications, fix the causes and support you through the re-review.
Do I need a plugin for the product feed?
Not always. Shopware can generate product exports itself, and we also connect feeds for Google or price comparison sites directly. A plugin is worthwhile when there are a great many rules or channels to maintain.
Further reading Go to knowledge base
What to do if your Google Merchant Center account is not eligible for enhanced free listings
Google Merchant Center says your account is not eligible for enhanced free listings? Causes and steps to get your products showing again.
Related services
- Conversion Optimisation
More orders and enquiries from your existing visitors: analysis, usability tests, A/B tests and implementation directly in your shop.
- Tracking & Attribution
Conversion tracking with Google Analytics 4, server-side tagging and the Meta Conversions API, so that you can see which campaigns lead to orders.
- Backlink Building
Link building with links from a relevant context: link profile analysis, research, selection and placement, with every link documented.
- GEO, AEO & LLM
We prepare content and product data so that AI search such as ChatGPT, Perplexity or Google's AI Overviews can understand it and use it as a source.
Tell us about your project
A few sentences are enough to start. We will get back to you with questions or a suggested date.