Shopware
Shopware 6 development: planning and building your online shop
A new online shop with Shopware 6: from data flow analysis to design and theme, plugins, integrations and onboarding for your team.
- since 2012
- 200+ online shops
- 800+ websites
- Shopware Partner since 2014
Online shops
200+
delivered since 2012
Projects delivered
1000+
since 2012
Shopware Partner
since 2014
own plugins in the Shopware Store
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Shopware Partner since 2014 -
Mollie Partner since 2021 -
Trusted Shops Partner -
eRecht24 Partner -
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Base Partner since 2026 -
sync4 Partner since 2022 -
Pickware Partner since 2019 -
Why new Shopware shops fail
A new shop rarely fails because of Shopware. It fails because of questions asked too late: where do products, prices and stock levels come from? Are the variants structured in the ERP the same way as in the shop? Which processes does the shop need to support, and how much of that can Shopware 6 do out of the box? If these questions only come up during implementation, things get more expensive and the launch slips. That is why we start every project with project planning and a data flow analysis. This keeps our quote reliable, and there are no nasty surprises on costs later.
What Shopware development with us gives you
- Your quote is based on project planning and data flow analysis, which keeps it reliable.
- Before you start, you know what Shopware 6 offers and where an extension is needed.
- Design and theme match your brand and keep working after Shopware updates.
- Products, prices and stock levels come from your existing systems rather than spreadsheets.
- After onboarding, your team maintains content and shopping experiences itself.
Scope of services
What we handle during Shopware development and afterwards
- Concept
We clarify requirements and data flows before we start.
- Design and theme
A theme that suits your brand.
- Basic setup
Payment methods, shipping, taxes and sales channels.
- Plugins
Select suitable extensions and develop custom ones.
- Integrations
ERP, PIM or marketplaces are connected.
- Launch
With testing and onboarding for your team.
Project plan
The milestones of your Shopware 6 build
These are the milestones you can usually expect when we build your Shopware 6 shop.
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Milestone 1
Data flow analysis
We map your processes and define which data goes where: between ERP, PIM, Shopware, marketplaces and other systems.
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Milestone 2
Concept and wireframes
In a joint workshop we plan the page structure and review the feature set once more.
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Milestone 3
Configuration
We set up your shop completely and prepare the connectors. You can get involved very early and follow the project.
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Milestone 3.1
Integrations and PIM
We connect ERP, PIM and other systems so that products, prices and stock levels flow into the shop automatically.
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Milestone 4
Design
Once the concept has been signed off, we design all templates cleanly in the layout.
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Milestone 5
Implementation and templates
We implement the design in your own Shopware theme and test every function from the data flow analysis and wireframes.
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Milestone 5.1
Plugin development
Where Shopware 6 and the Shopware Store are not enough, we develop custom plugins for your processes.
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Milestone 6
Demo status and launch
The project is finalised, extended with further milestones if you wish and launched after a joint decision, including a 301 concept and SEO check.
Our team
Experts for every area, in small teams
Small teams work closely together on your Shopware project, each with fixed contacts. This keeps communication short and decisions quick, from the first draft to launch.
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Design and concept
Concept, wireframes and design of shop and theme.
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Sales and project management
Consulting, quotes and steering your project.
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Front-end development
Shopware themes, storefront and loading speed.
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Back-end development
Plugins, integrations and data imports.
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SEO, GEO & AEO
Visibility in Google and AI search.
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Marketing
Campaigns, product feeds and performance marketing.
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What happens once your Shopware 6 shop has been developed?
Launch completes the Shopware 6 development, but the growth of your shop is only just beginning. Now it is about attracting more visitors and opening up new sales channels. That is why we continue to support many clients with further expansion after going live. Typical steps are:
- SEO, GEO and AEO: Shopware SEO moves your shop up on Google. With GEO and AEO it is also mentioned in AI search tools such as ChatGPT.
- Google Ads: Campaigns in Search and Shopping bring visitors who are ready to buy straight to your products.
- Meta Ads: With ads on Facebook and Instagram you reach new target groups.
- Marketplace connections: Via multichannel you also sell your items on Amazon, eBay, Kaufland or OTTO.
- Internationalisation: We set up further languages, countries and currencies directly in Shopware 6.
Which steps are worthwhile depends on your product range, target group and budget. We plan them together with you and implement them one after another.
After go-live
- SEO, GEO and AEObeing found in Google and AI search
- Google AdsSearch, Shopping and Performance Max
- Meta Adscampaigns on Facebook and Instagram
- Marketplacesconnecting Amazon, eBay, Kaufland or OTTO
- Internationalisationnew languages, countries and currencies
Shopware development starts with the data
Most problems in shop projects arise at the interfaces: item numbers do not match, prices come from two sources, variants are structured differently in the ERP than in the shop. We clarify these questions in the concept phase. This determines which integrations are needed and which extensions are worthwhile.
public static function getSubscribedEvents(): array
{
return [
ProductPageLoadedEvent::class => 'onProductPage',
];
}
public function onProductPage(ProductPageLoadedEvent $event): void
{ /* add data without touching the core */ }Custom Shopware plugins where your shop needs them
We have been developing extensions for Shopware for years and publish some of them in the Shopware Store. What to bear in mind with plugin development is described on a separate page. If your shop is coming from another system, the project starts with the data transfer, see migration & relaunch.
Search result
Examplewww.web-labels.de › en › shopware › shopware-6-development
Shopware 6 development and shop builds | Web Labels
Shopware 6 development by Web Labels: concept, data flow analysis, design, theme, plugins and integrations for your new online shop from a single source.
Integrations and connectors
We also build connectorsIf there is no ready-made integration for a platform, we develop it ourselves. For Fressnapf, Faire, Orderchamp and Ankorstore we have built our own middleware that connects Shopware 6 fully with each marketplace.
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Shopware 6 and Fressnapf
The Fressnapf marketplace for pet supplies, with product push, price and stock synchronisation, order import and shipping status.
To the Fressnapf integration -
Shopware 6 and Faire
Wholesale marketplace for independent retailers: your range comes from Shopware, and the retailers’ orders flow back into the shop.
To the Faire integration -
Shopware 6 and Orderchamp
B2B marketplace for brands and specialist retailers, continuously synchronised with your Shopware data.
To the Orderchamp integration -
Shopware 6 and Ankorstore
European wholesale marketplace for brands and retailers, fully connected to Shopware 6.
To the Ankorstore integration
What the middleware covers:
After go-live
Monitoring with ShopSignalA shop is not finished at go-live. Updates, new plugins and growing traffic change it all the time. With ShopSignal, our own monitoring for Shopware, we keep an eye on availability, loading time and key processes and get in touch before your customers notice anything.
- Availability and response times around the clock
- Checkout, search and basket under watch
- Alerts before small errors cost revenue
Visibility
Online marketing and SEO from the same teamA fast, cleanly built shop is the best basis for rankings. Our SEO team works directly with the developers: technology, content, Google Ads and visibility in AI search come from one source.
Partners and certifications
Tested, certified and well connectedWe have been a Shopware Partner since 2014. On top of that come certifications held by our team and partnerships with providers whose solutions we use in shops on a regular basis.
Your contacts
Your contacts for Shopware 6 development
Tell us where your project stands. Janis and Tim will listen, ask questions and tell you honestly what we recommend and roughly what it will cost.
Our team for your questions
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- Aleksej Werestschagin Web development
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Frequently asked questions about Shopware 6 development
All questions and answersHow much does an online shop with Shopware 6 cost?
That depends mainly on how many systems are connected, how bespoke the design should be and which functions go beyond the standard. After gathering requirements, you receive a quote with a clearly defined scope.
Do I need custom plugins for my shop?
Not necessarily. Shopware 6 covers a lot as standard, and there are plugins in the Shopware Store for common tasks. We only develop custom extensions where your process does not fit a ready-made solution.
Can my team maintain the shop itself later on?
Yes. You maintain products, categories, shopping experiences and content in the Shopware admin. Before launch we show your team the processes it needs day to day.
Online shop costs: what a shop project costs in Germany
How much does an online shop cost? How the costs are made up, which price ranges are common and how to budget your shop project realistically.
Shopware 5 or Shopware 6
Shopware 5 or Shopware 6: which version suits your start or your switch. This article dates from the time of the Shopware 6 release in 2019.
- Shop on commission
We build your online shop 100% free of charge and develop the complete system. You provide the product, logistics and support. We are paid through a share of revenue, so both sides earn from each other's success.
- Consulting
Consulting for Shopware projects: planning, data flow analysis, concept work and strategic decisions on development and integrations, worked out together and implemented directly if you wish.
- Migration & relaunch
Moving from Shopware 5, WooCommerce or another system to Shopware 6, with data transfer, plugin review, a new theme and redirects for your SEO URLs.
- B2B commerce
Shopware 6 for business customers: individual prices and terms, company accounts with several contacts, quick ordering and data straight from the ERP.
A few sentences are enough to start. We will get back to you with questions or a suggested date.