Marketing
Marketing consulting: market analysis and a marketing strategy that fits you
Advice for your marketing: understand your market, target groups and competitors, choose channels and create a measurable marketing strategy with a budget plan.
- since 2012
- 200+ online shops
- 800+ websites
- Shopware Partner since 2014
Online shops
200+
delivered since 2012
Projects delivered
1000+
since 2012
Websites
800+
delivered since 2012
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Shopware Partner since 2014 -
Mollie Partner since 2021 -
Trusted Shops Partner -
eRecht24 Partner -
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Base Partner since 2026 -
sync4 Partner since 2022 -
Pickware Partner since 2019 -
Why marketing needs a strategy
Running ads, posting on social media, sending newsletters: without a strategy, the budget is spread across many channels and none of them delivers enough. In marketing consulting we start with a market analysis: who are your target groups, what are your competitors doing, which channels fit? This leads to a marketing strategy with priorities and a budget plan that we develop together with you.
What marketing consulting gives you
- You know your market, target groups and competitors, and where your opportunities lie.
- Your budget goes into the channels that match your goals.
- Goals and KPIs are clear, so success becomes measurable.
- Strategy and implementation can come from one team.
Scope of services
What our marketing consulting covers
- Market analysis
Understand your market, target groups and competitors.
- Positioning
What sets you apart and how you say it.
- Channel selection
Which channels fit your goals and your budget.
- Marketing strategy
Define goals, KPIs and priorities.
- Budget plan
How much goes into which channel and when.
- Tracking
So you can see what really sells.
In marketing consulting we develop a strategy with you before any budget goes into channels. The basis is a market analysis covering target groups and competitors. The result is a marketing strategy with priorities, KPIs and a budget plan.
Search result
Examplewww.web-labels.de › en › marketing › consulting
Marketing consulting: market analysis, strategy | Web Labels
Marketing consulting by Web Labels: market analysis, target groups, channel selection and a marketing strategy with budget plan, implemented on request.
Market first, then measures
We look at who you want to reach, what your competitors are doing and where there are still gaps. From this we derive positioning and key messages for all channels.
The right channels
Not every channel suits every company. Together with you we assess performance marketing with Google Ads and Meta Ads, newsletters, affiliate marketing and social media, and decide where your budget has the most impact.
Implementing together
You implement the strategy with your own team or with us. Small and medium-sized companies in Germany may be eligible for funding for the consulting. The requirements are explained on our page about BAFA consulting funding.
How marketing consulting works
- Conversation and goals
We clarify where you stand, what you want to achieve and which decisions are coming up.
- Market analysis
We analyse your market, target groups and competitors and look at your figures so far.
- Strategy and plan
You receive a marketing strategy with channels, KPIs and a budget plan.
- Decision and implementation
You decide on a clear basis. If you wish, we implement the solution directly with you.
Your contacts
Your contacts for marketing consulting
Tell us where your project stands. Tom will listen, ask questions and tell you honestly what we recommend and roughly what it will cost.
Our team for your questions
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- Aleksej Werestschagin Web development
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Frequently asked questions about marketing consulting
All questions and answersHow much does marketing consulting cost?
That depends on the scope: a single workshop, an analysis with a concept or ongoing support. After the first conversation you receive a quote with a clearly defined scope.
Which channels do you manage?
Google Ads, Meta Ads, newsletters, affiliate marketing with ADCELL and social media. Which of these are worthwhile for you is part of the strategy.
How is success measured?
We define goals and KPIs and plan the tracking so that enquiries and sales can be attributed to the channels.
- Content creation
SEO copy, graphics, videos, logo and corporate design from one team, aligned with your brand and your search goals.
- Performance marketing
Google Ads, Bing Ads, Meta and Instagram Ads, AI posting and Google Ads on commission, with clean tracking and ongoing optimisation for revenue or enquiries.
- Google Ads
Search, Shopping and Performance Max campaigns with clean tracking. Billed in 15-minute increments without a contract, or as monthly management.
- Bing Ads
Campaigns in Microsoft Advertising, formerly Bing Ads: ads on Bing and Yahoo, migration of your Google Ads campaigns and Shopping for online shops.
A few sentences are enough to start. We will get back to you with questions or a suggested date.