Selling on Kaufland.de: benefits, costs and getting started for retailers
What the Kaufland.de marketplace offers retailers, which fees apply and how we support you with setup and launch. An overview.
Integrations & systems
Multichannel with Shopware 6: connecting Amazon, eBay, Kaufland and more
Connecting Shopware 6 with Amazon, eBay, Kaufland, OTTO and idealo: product export, order import and stock sync with magnalister, Base, sync4 or a custom connector.
- since 2012
- 200+ online shops
- 800+ websites
- Shopware Partner since 2014
Online shops
200+
delivered since 2012
Projects delivered
1000+
since 2012
Multichannel partners
magnalister, Base, sync4
marketplaces and inventory management
2012 founded
200+ online shops
800+ websites
19 experts in our team
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Shopware Partner since 2014 -
Mollie Partner since 2021 -
Trusted Shops Partner -
eRecht24 Partner -
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Base Partner since 2026 -
sync4 Partner since 2022 -
Pickware Partner since 2019 -
Why multichannel without stock sync leads to overselling
If you sell on several marketplaces, you quickly end up maintaining the same products several times and retyping orders. Stock levels drift apart, and a product can still be bought on one marketplace even though the warehouse is empty.
What multichannel with Shopware 6 gives you
- You maintain products once, and the marketplaces take over the data automatically.
- Orders from every channel end up in your shop or ERP.
- Stock levels are synchronised across all channels.
- A faulty product does not stop the whole sync; it is logged individually.
Scope of services
What we handle in your multichannel integration
- Channels and tool
Together we choose the right marketplaces and the right tool.
- magnalister, Base, sync4
Setting up the solution that suits your product range.
- Price comparison sites
Exports for idealo and Hood without an extra plugin.
- Custom connectors
Via our cloud-based middleware when nothing off the shelf fits.
- Orders and stock
Order import, status updates and stock sync run automatically.
- Repricing
If you wish, prices adjust per marketplace.
Multichannel means your Shopware shop does not sell on its own but also on marketplaces and price comparison sites such as Amazon, eBay, Kaufland, OTTO or idealo. Products, prices and stock go out automatically, and orders come back into your shop or ERP. We are partners of magnalister and Base, set up sync4 and build custom connectors when your data or processes do not fit a ready-made solution.
Online shop
Orders Integration Products, prices, stock
- ERP
- PIM
- Marketplaces
- CRM
Three tools, three approaches
Which tool fits depends on where your data is maintained and where you want to process orders:
- magnalister works as a plugin in Shopware. You list products directly from the shop on the marketplaces, and orders arrive in the shop as Shopware orders.
- Base is a separate sales panel. Orders from your shop and marketplaces come together there, and Base synchronises stock and prices with Shopware.
- sync4 sits between ERP and shop. It suits setups where your ERP is the starting point and supplies both the shop and the marketplaces.
If your ERP is connected anyway, the marketplace sync belongs in the same plan. The ERP integration page gives an overview of the systems.
Ready-made solution or custom connector
For many retailers one of the three tools is enough: product export and order import run automatically, even for several marketplaces. If data has to be prepared before export, variant logic needs restructuring or the ERP offers no interface, we develop a custom connector. We pay attention to delta synchronisation, error logs and process monitoring that shows which product is stuck where.
class SyncStock implements ShouldQueue
{
public function handle(Erp $erp, Shop $shop): void
{
foreach ($erp->changedProducts() as $product) {
$shop->setStock($product->number, $product->stock);
}
}
}Our middleware for marketplaces
Through our own cloud-based middleware we keep connecting further ERP systems, shops and marketplaces. Depending on your requirements we work with push, pull, full sync, order and stock sync, price updates and optional repricing per marketplace. Product data for Google is handled via Google Shopping & feeds.
Integrations and connectors
We also build connectorsIf there is no ready-made integration for a platform, we develop it ourselves. For Fressnapf, Faire, Orderchamp and Ankorstore we have built our own middleware that connects Shopware 6 fully with each marketplace.
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Shopware 6 and Fressnapf
The Fressnapf marketplace for pet supplies, with product push, price and stock synchronisation, order import and shipping status.
To the Fressnapf integration -
Shopware 6 and Faire
Wholesale marketplace for independent retailers: your range comes from Shopware, and the retailers’ orders flow back into the shop.
To the Faire integration -
Shopware 6 and Orderchamp
B2B marketplace for brands and specialist retailers, continuously synchronised with your Shopware data.
To the Orderchamp integration -
Shopware 6 and Ankorstore
European wholesale marketplace for brands and retailers, fully connected to Shopware 6.
To the Ankorstore integration
What the middleware covers:
How we work
How your multichannel project with Shopware 6 works
- Understand
We look at your business, your systems and your figures before we suggest anything.
- Plan
You receive a concept and a quote with individual items and a realistic schedule.
- Build
We develop in stages. You see interim results on a test environment and approve them.
- Run
After go-live we take care of hosting, updates and monitoring if you want us to.
Your contacts
Your contacts for multichannel and marketplaces
Tell us where your project stands. Tobias will listen, ask questions and tell you honestly what we recommend and roughly what it will cost.
Our team for your questions
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- Aleksej Werestschagin Web development
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Technologies
Frequently asked questions about multichannel with Shopware 6
All questions and answersDo I need a separate plugin for every marketplace?
Not necessarily. With magnalister or Base you serve several marketplaces from one tool. For price comparison sites such as idealo and Hood we can also connect the product feed directly, without an extra plugin.
What is the difference between magnalister, Base and sync4?
magnalister runs as a plugin directly in Shopware and lists products on the marketplaces from there. Base is a separate sales panel where orders from all channels come together. sync4 mainly connects the ERP with the shop and marketplaces.
When is a custom connector worthwhile?
When your data has to be prepared before export, your ERP has no suitable interface or your processes do not fit a ready-made solution. In that case we build the connection via our own middleware.
Further reading Go to knowledge base
Related services
- magnalister
We set up magnalister in Shopware 6: listing products on Amazon, eBay, OTTO, Kaufland and other marketplaces, pulling orders into the shop and synchronising stock.
- Base (BaseLinker)
We connect Shopware 6 with Base (formerly BaseLinker): orders from your shop and marketplaces in one panel, stock and prices synchronised, tracking numbers sent back to the shop.
- Fressnapf
Our own middleware connects Shopware 6 with the Fressnapf marketplace: products, prices and stock go out, orders come into the shop, and the shipping status goes back.
- Faire
With our middleware, brands sell to independent retailers via the wholesale marketplace Faire, controlled from Shopware 6: products, prices, stock, orders and shipping status.
Tell us about your project
A few sentences are enough to start. We will get back to you with questions or a suggested date.