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Bargteheide 04532 408 99 95Göttingen 0551 890 64 000

Performance marketing

Meta Ads agency: campaigns on Facebook and Instagram

Your Meta Ads agency for Facebook and Instagram: campaigns, creatives and AI content from one team, plus Meta Business with a product catalogue from your shop.

  • since 2012
  • 200+ online shops
  • 800+ websites
  • Shopware Partner since 2014
White megaphone on a concrete base, symbolising Meta Ads on Facebook and Instagram

Online shops

200+

delivered since 2012

Projects delivered

1000+

since 2012

Websites

800+

delivered since 2012

2012 founded
200+ online shops
800+ websites
19 experts in our team
  • Shopware logo Shopware Partner since 2014
  • Mollie logo Mollie Partner since 2021
  • Trusted Shops logo Trusted Shops Partner
  • eRecht24 logo eRecht24 Partner
  • magnalister logo magnalister Partner since 2022
  • Base logo Base Partner since 2026
  • sync4 logo sync4 Partner since 2022
  • Pickware logo Pickware Partner since 2019
  • ADCELL logo ADCELL Partner

Why Meta Ads without a clear goal burn through budget

On Facebook and Instagram, the creative decides in the first few seconds. Campaigns with a single image, an unclear goal and missing tracking use up budget without anyone being able to say what sold. On top of that comes a profile where nothing has happened for weeks. A Meta Ads agency brings ads, content and measurement together.

What a Meta Ads agency does for you on Facebook and Instagram

  • Ads, images, videos and copy come from one team, also created with AI.
  • Every campaign has a clear goal: revenue, enquiries, clicks or reach.
  • A/B tests show which creative works.
  • Product ads come directly from your Shopware catalogue.

Scope of services

Service overview: our Meta Ads packages

  • Facebook Ads

    Ads in Feed, Stories and Marketplace, with audiences based on interests, customer data and remarketing.

    • Feed
    • Stories
    • Remarketing
  • Instagram Ads

    Advertising in Feed, Stories and Reels. To get started, also as a fixed-price campaign without your own ad account.

    • Reels
    • Stories
    • Fixed price
  • AI posting and automation

    Up to seven posts per week, designed and written with AI, plus automatic replies to comments.

    • AI
    • Posts
    • Comments
  • AI video content

    Short videos for Reels, Stories and ads, created with AI and tailored to your brand.

    • Reels
    • Video
    • AI
  • Product ads from your shop

    Meta Business with a commerce account and product catalogue from Shopware 6, for ads with price and link.

    • Catalogue
    • Shopware 6
  • Media buying and A/B tests

    We manage budgets continuously, test creatives against each other and shift money to the ads that sell.

    • Budget
    • Tests
  • Strategy and reporting

    We define target groups, funnel stages and goals before launch. Every month you see what the campaigns have achieved.

    • Funnel
    • Report
  • Tracking after consent

    We integrate Meta Pixel and the Conversions API so that data is only sent to Meta after your visitors consent.

    • Pixel
    • Conversions API

As a Meta Ads agency, we plan, design and manage your advertising on Facebook and Instagram. We buy the reach, create images, videos and copy in our own team, with AI if you wish, and test creatives against each other. For online shops we set up Meta Business with a product catalogue from Shopware 6, so that products appear in the ads with price and link.

Structure comes before design: which content goes where, and where should the visitor click next?

What our Meta Ads agency takes care of for you

You get ads, content and measurement from a single source. We define target groups and goals, set up Facebook Ads and Instagram Ads and supply the creatives: graphics, ad copy and short AI videos for Reels and Stories. Every month the report shows you which campaign brought enquiries or orders and where the budget should go next.

Meeting room at Web Labels in Bargteheide with table and chairs behind a glass wall
Our meeting room in Bargteheide. We like to plan projects here together with you, and of course by video too.

Packages for every size

Small businesses start with a fixed-price campaign, without their own ad account and with a one-off report. For regionally active companies there is ongoing management with one funnel stage and a fixed time allowance. Companies active nationally or internationally get two funnel stages, more A/B tests and individual reports. If you combine social media, search advertising and newsletters, Marketing 360 gives you everything from one source.

Search result

Example

www.web-labels.de › en › marketing › meta-ads

Meta Ads agency for Facebook and Instagram | Web Labels

Meta Ads agency Web Labels: Facebook Ads, Instagram Ads, AI posting and AI videos from one team, with a Shopware 6 product catalogue and tracking after consent.

This is how this page appears in search with its title and description. We write both ourselves for every page.

Ads work better on a well-maintained profile

People who see an ad often take a look at your profile too. If nothing new has appeared there for months, it costs trust. With AI posting, your account stays active even when the ad budget is paused. We only integrate Pixel and the Conversions API after consent, see Tracking & Attribution.

How we work

How our Meta Ads agency manages your campaigns

  1. Understand

    We look at your business, your systems and your figures before we suggest anything.

  2. Plan

    You receive a concept and a quote with individual items and a realistic schedule.

  3. Build

    We develop in stages. You see interim results on a test environment and approve them.

  4. Run

    After go-live we take care of hosting, updates and monitoring if you want us to.

References

Projects by our Meta Ads agency

SEO & marketing references

Your contacts

Your contacts for Meta Ads

Tell us where your project stands. Tom will listen, ask questions and tell you honestly what we recommend and roughly what it will cost.

Tom Baustian, Web design · Performance marketing · Audio at Web Labels, your contact for Meta Ads

Our team for your questions

  • René Grosche, Managing Director at Web Labels René Grosche Managing Director
  • Marco Kreutzfeldt, Deputy Managing Director · Back office at Web Labels Marco Kreutzfeldt Deputy Managing Director · Back office
  • Tim Schröder, Key Account Manager at Web Labels Tim Schröder Key Account Manager · Consulting and quotes
  • Janis Rittmeier, Key Account Manager at Web Labels Janis Rittmeier Key Account Manager · Consulting and quotes
  • Lennart Albrecht, Head of Development at Web Labels Lennart Albrecht Head of Development
  • Tom Baustian, Web design · Performance marketing · Audio at Web Labels Tom Baustian Web design · Performance marketing · Audio
  • Tajara-Tabea Leonard, Web design · Content · SEO at Web Labels Tajara-Tabea Leonard Web design · Content · SEO
  • Ken Raupach, Web design · Performance marketing at Web Labels Ken Raupach Web design · Performance marketing
  • Muhammed Tay, Web development at Web Labels Muhammed Tay Web development
  • Alexander Folz, Web development at Web Labels Alexander Folz Web development
  • Aaron Griem, Web development at Web Labels Aaron Griem Web development
  • Leon Fischer, Web development at Web Labels Leon Fischer Web development
  • Patrick Heidl, Web development at Web Labels Patrick Heidl Web development
  • Tobias Schäfer, Web development at Web Labels Tobias Schäfer Web development · Complex development
  • Laura Schop, Web development at Web Labels Laura Schop Web development
  • Aleksej Werestschagin Web development
  • Julina Sievert, Apprentice at Web Labels Julina Sievert Apprentice
  • Rosa-Lee Biesterfeldt, Apprentice at Web Labels Rosa-Lee Biesterfeldt Apprentice
Technologies
MetaFacebookInstagramShopware

Frequently asked questions for your Meta Ads agency

All questions and answers
What does a Meta Ads agency do?

It plans your advertising on Facebook and Instagram, designs creatives and copy, manages the budget and measures which ads bring enquiries or orders. With us, this also includes AI posting, AI videos and connecting your shop to Meta.

How does Meta Ads management work?

We start with a strategy for target groups and goals, set up the account and tracking and create the first campaigns. After that we manage budgets, test creatives and report every month. The packages differ in time allowance, number of funnel stages and number of A/B tests.

Do I need my own ad account?

For ongoing management, yes, and the ad account belongs to you. If you only want to test once, you can advertise on Instagram and Facebook through our starter offer without your own ad account.

Can products from Shopware be advertised directly?

Yes. We export your products from Shopware 6 into a Meta catalogue. This produces product ads and shopping posts with price and link.

What about Meta Pixel and data protection?

We only use Pixel and the Conversions API in a way that sends data to Meta after visitors have given consent. We agree with you how this is reflected in your consent banner.

Further reading Go to knowledge base
Related services
  • Affiliate marketing with ADCELL

    ADCELL agency management on 100% commission with zero risk: we only earn when you earn. We build your partner programme and look after the account, tracking, commissions, ad materials and billing.

  • Google Ads on commission

    Management of your Google and Bing Ads campaigns without a base fee: you pay 5% of the revenue that Google Ads or Bing Ads measurably attribute, plus your ad budget.

  • Instagram Ads

    Advertising in Feed, Stories and Reels with creatives from our team. To get started, also available as a fixed-price campaign without your own ad account.

  • Bing Ads

    Campaigns in Microsoft Advertising, formerly Bing Ads: ads on Bing and Yahoo, migration of your Google Ads campaigns and Shopping for online shops.

Tell us about your project

A few sentences are enough to start. We will get back to you with questions or a suggested date.

Up to 80% government funding