Bulk-translate Shopware product texts into any language with kAI

Translate Shopware product texts automatically with MitKai, DeepL & OpenAI

Do you want to translate several thousand product texts in Shopware automatically, quickly, consistently and at the push of a button? That is exactly what MitKai was built for. The tool talks directly to the Shopware API and sends product names, short and long descriptions through either DeepL or OpenAI. Your language shops go live without a copy-and-paste marathon.

What MitKai translates today (focus: product texts)

• Product name / title
• Short description
• Long description: HTML is preserved (for example <p>, <ul>, <strong>)
• Bullet points/highlights within the description

Note: Meta fields (meta title/description) and properties/attributes are not yet translated.

Bulk run via the Shopware API: automatic and scalable

1. Choose fields: you define which product text fields are filled in which languages.
2. Choose engine: DeepL for precise translations or OpenAI for localised rewriting.
3. Set rules: informal or formal address, glossary/terminology, banned words, placeholder protection (for example {brand}, dimensions, SKUs).
4. Start the bulk run: MitKai pulls product texts via the Shopware API, translates them in stable queues and writes them back idempotently.
5. QA & preview: spot checks, diff comparison, optional four-eyes principle, change log.

We respect API limits, work in batches and retry automatically, even with five-figure product counts.

DeepL vs. OpenAI: which suits your Shopware product texts?

DeepL

Ideal for precise, natural-sounding translations of your existing product texts in large volumes.

OpenAI

Strong for localisation: tone of voice, light rewording, shortening or expanding. Many teams combine DeepL for volume and OpenAI for premium copy.

SEO basics despite the focus on product texts

• A clear title and the first 150 to 200 characters of the description carry important keywords.
• Clean HTML structure (paragraphs, lists, subheadings) for readability and crawling.
• Consistent terminology via a glossary (brand terms, series, technical terms).

Once meta fields and properties are available, this will further increase the SEO impact. Both are on the MitKai roadmap.

Typical use cases: Shopware product texts, automatic translation, DeepL, OpenAI

• International launch: German descriptions automatically translated into EN/FR/NL/…
• Range rollouts: new collections in several languages at the same time.
• Content refit: clean up inconsistent texts and make them uniform.

Ready to go in 10 minutes

1. Store your Shopware API access in MitKai.
2. Choose languages and fields (product texts).
3. Set the engine (DeepL or OpenAI) and rules (form of address, glossary).
4. Check a test run with 10 to 20 products.
5. Start the bulk run: the product texts land automatically in your language shops.

FAQ

Which Shopware version? Shopware 6 via the official API.

What happens to HTML? HTML is preserved and tags are respected.

Can existing texts be protected? Yes, for example by only filling empty target fields or overwriting selectively.

Meta fields and properties? Currently not part of the translation scope; planned for future releases.

Conclusion

With MitKai, you translate Shopware product texts automatically, reliably, quickly and in the form of address you prefer. DeepL delivers quality at scale, while OpenAI refines texts when they need to sound more local. Once meta fields and properties follow, the next SEO step becomes possible. The foundation is already in place today with your product texts.

Fancy a short demo? Get in touch and we will show you live what a bulk run looks like and how quickly your product texts go online in several languages.

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