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E-commerce law

GDPR and cookie rules: Borlabs Cookie keeps you on the safe side

By Redaktion Web Labels Published Updated

Featured image: GDPR and cookie rules, Borlabs Cookie keeps you on the safe side

This article was published on 11 Nov 2021. Software and regulations change, so please check details before you decide.

Children love biscuits, adults love biscuits, and website operators like cookies too, albeit in digital form. We are talking about so-called cookies, a term you will certainly know from the countless pop-up windows that appear when you visit a new website.

But what actually are cookies?

Essentially, cookies are digital data packets that are stored by your browser. From a technical point of view this is very useful, as it allows the website to offer you as a visitor proper functionality and a good user experience. In practice, this means you don’t have to choose the design again or re-enter your login details every time you visit a website, because your settings have been saved once in a cookie.

Cookie consent on websites has long been a legally sensitive issue. Under the GDPR, and in future also under the ePrivacy Regulation, cookie banners are mandatory if, for example, you run an online shop and want to set cookies (such as tracking cookies) that are not strictly necessary from a technical point of view. Visitors to your website must be informed whether and which technologies are used. In addition, users must actively give their consent before any data may be transmitted.

At this point you might be wondering how to implement this consent easily and without programming knowledge. The answer is simple: Borlabs Cookie! Borlabs Cookie is an easy-to-use WordPress plugin that lets you integrate cookies via opt-in. Only when your visitor gives consent is the JavaScript activated and the cookie set. Every data protection officer will be pleased, because this complies with the General Data Protection Regulation that has applied since 2018.

In our view at Web Labels, the plugin is the best and most popular solution for integrating a cookie opt-in into your WordPress website, because Borlabs Cookie can do a great deal. To give just a few examples, there are many options for customising the cookie notice and for configuring the settings individually for each website.

Customisability is particularly important for websites. While one client absolutely wants to use Google Analytics, for another the Facebook Like button or live support via chat may be far more important. To meet the legal requirements, users must be able to deactivate every integrated tool individually. This is exactly what the WordPress privacy plugin Borlabs Cookie can do.

  • Opt-in solution for all kinds of cookies (e.g. Google Analytics, Facebook Pixel etc.)
  • Easy management of individual cookies and cookie groups
  • A stylish cookie box with different layouts
  • Individual loading options for JavaScript and other code
  • Many customisation and configuration options
  • Two-click solution for embedded content (e.g. from YouTube, Google Maps, Instagram, Twitter or Vimeo)
  • Shortcode to block any content and make it available only after a click
  • Works with most common caching plugins
  • Statistics in the dashboard
  • Also works with multilingual websites (WPML or Polylang)
  • WordPress theme compatibility
  • Very good support (also in German, as the developer is based in Germany)
  • Continuous development

Borlabs Cookie is an all-in-one solution for the legally compliant use of external services on your website. At Web Labels we have an agency licence and can therefore offer this paid WordPress plugin to our clients for just 20 euros a year.

A worthwhile investment to make sure your online shop or website is on the safe side when it comes to cookies.

(Image source: 123rf by surfupvector)

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