Selling on Kaufland.de: benefits, costs and getting started for retailers

Kaufland.de (formerly real.de) is one of the major online marketplaces in Germany and an alternative to Amazon and eBay, including for small and medium-sized retailers. In this article you will learn what a marketplace offers in general, what speaks for Kaufland.de, which fees apply and how we help you get started.

Why online marketplaces are attractive for retailers

E-commerce has been growing for years. Anyone who wants to sell a product today needs a way to sell online. Besides Amazon and eBay, there are now many other sales platforms where small and medium-sized businesses can offer their goods too.

Kaufland.de belongs to the Schwarz Group, Europe’s largest retail company, and is one of the biggest and fastest-growing online marketplaces in Germany. As a retailer you can offer a broad range there, win new customers and extend your marketplace presence to another platform with high reach (around 32 million visitors per month).

What are the general benefits of an online marketplace?

• Additional revenue streams
• Lower marketing costs
• Your business is present around the clock
• Trust between your brand and your customers grows
• Customers like buying on marketplaces because they find a wide choice there

Your benefits as a retailer on Kaufland.de

• High reach: around 32 million visitors per month
• Strong brand awareness: 1,300 Kaufland stores in 8 countries
• Multichannel marketing included (SEO, SEA, price comparison sites, social media, customer brochures)
• All relevant payment methods for the German market included
• Various integration options and simple listing via EAN
• Transparent terms
• No minimum contract periods

What does selling on Kaufland.de cost?

Kaufland.de’s pricing model is straightforward. In addition to a monthly base fee of €39.95 (€49.95 with a link to your online shop), there is a sales commission of between 7 and 12.5% depending on the category. Listing items is free and unlimited, so even a large range causes no further costs. These figures date from the year of publication; Kaufland.de itself provides the current terms.

How we support your launch on Kaufland.de

We take care of setting you up on Kaufland.de. We also show you how Kaufland.de works and what you should look out for as a retailer so that the new sales channel pays off. You can read more about connecting your shop and inventory management system under marketplace integrations.

If you would like to launch your online shop on Kaufland.de, get in touch with us.

(Image source: iStock by vasabii)