Reference / Prebena / Fastening technology, manufacturer

Prebena: manufacturer shop migrated from Shopware 5 to Shopware 6

Case study Prebena: migration of the fastening technology manufacturer's shop from Shopware 5 to Shopware 6, with product advisor, IDE export and re-import.

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The project

The project in detail

16+ Plugins in use

Shopware

In line with the concept and wireframes, the following plugins were planned in from the start of the project

Concept
Design
Plugin development
Migration

Plugins

Plugins used

For Prebena we used these Shopware plugins of our own, among others.

Bundle Plugin with Automatic Bundle Creation Create bundles for entire product groups at once. Customers choose accessories from groups, and you decide what the discount applies to.
Intelligent cross-selling Let Shopware find similar products itself: you weight the important properties, and the plugin creates matching recommendations from them.
Intelligent product advisor Guide customers to the right product with just a few questions. The answers are weighted, so close matches also appear in a sensible order.
Category quick select Customers choose manufacturer, series and model step by step and land directly in the right category, ideal for spare parts and accessories.
Property tooltips Explain technical terms such as protection ratings or material details exactly where customers see them: in the filter, in the product table and when choosing variants.
Extended manufacturer overview Every manufacturer automatically gets its own page with a product listing and filters, plus an A to Z brand overview.
OSS Delivery Country Selection with Price Correction Visitors choose their delivery country and the shop recalculates every price from net with that country's VAT. Your margin stays the same everywhere.

Background

Prebena manufactures fastening technology: pneumatic nailers, staples and matching accessories. The manufacturer sells directly through its official online shop. We supported the shop on Shopware 5 for five years. With the end of Shopware 5, the move to Shopware 6 was due.

The task

With fastening technology, the details decide: which staple fits which tool, which spare part belongs to which nailer? The new shop was to make this matching easier than before. In addition, the product data still had to reach the ERP system reliably.

Our solution

We replanned the shop for Shopware 6. Wireframes came first, followed by design and templates. For product selection we developed a product advisor and filters that show the matching tools, consumables and spare parts for each device. Navigation with products, promotions and the Prebena World helps visitors find their way even without the advisor.

Technology and data flows

The project includes a custom solution for automatic product export to the ERP system, so product data no longer has to be maintained twice. We also developed an IDE export with re-import. Data goes from Shopware to the external system and comes back into the shop via the re-import.

Result

The official Prebena shop runs on Shopware 6. Customers use the product advisor and filters to find the right accessories for their device, and product data flows automatically into the ERP system. Through the IDE export with re-import, the shop exchanges data with the external system in both directions.

Description

Prebena.shop is the first port of call for high-quality pneumatic nailers, staples and fastening technology. We have been working with Prebena since 2019 and have continuously developed the online shop during this time. Now we have taken the next big step together: the migration to Shopware 6.

In the process we optimised the entire project once again, with improved usability, a higher conversion rate and a modern screen design that not only looks good but also guides users more clearly. The result is a future-proof, high-performance online shop that leads customers to the right products even more easily.

Scope of work

Concept
Wireframes and mock-ups
Screen design
Templates
IDE export and re-import, developed by us
Migration from Shopware 5
Project management

Technical details

For Prebena.shop we carried out the complete migration from Shopware 5 to Shopware 6 and set up the shop from scratch on Shopware 6. All product, customer and order data as well as the relevant shop configuration were migrated successfully.

Our work covered both frontend and backend development to tailor the shop to Prebena's needs. Alongside a custom template for a modern, fast design, we further improved usability and conversion in the new system.

We also developed an IDE export with re-import: data goes from Shopware to the external system and comes back into the shop via the re-import. To meet the client's specific requirements, we programmed custom Shopware 6 plugins that provide tailored functions for the shop.

The result is a powerful, future-proof online shop with better performance and an improved user experience.

Our reference

Prebena: a look at design and build

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