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Plugin for Shopware 6

UTM Source Tracking: Referrer and Parameters for Shopware 6

See for every order in the Administration which campaign, source and device the customer came from.

Shopware 6 plugin UTM Source Tracking: Referrer and Parameters by Web Labels: feature view

Many shops invest in advertising but do not know exactly which campaign generates revenue. Click figures from ad accounts say little about who actually placed an order in the end.

This plugin attaches the source directly to every order: campaign parameters, referring page and device. You can see in the Administration which channels really sell and allocate budgets in a more targeted way.

What you can use the plugin for

  • Evaluate your marketing

    You see not just clicks, but which campaign actually led to orders.

  • Measure price comparison sites without consent

    In cookie-free mode, you also capture the source for visitors who do not allow cookies.

What it looks like in the shop

Screenshot of UTM Source Tracking: Referrer and Parameters for Shopware 6: view 1
UTM Source Tracking: Referrer and Parameters: view 1
Screenshot of UTM Source Tracking: Referrer and Parameters for Shopware 6: view 2
UTM Source Tracking: Referrer and Parameters: view 2

Set up in a few steps

  1. Install the plugin and define the parameters to track in the Administration.
  2. Choose the mode with or without cookies and set the retention period.
  3. Check the source on a test order.

Frequently asked questions about UTM Source Tracking: Referrer and Parameters

Do I need a developer to set it up?

No. You make all settings in the Administration.

Is the cookie-free mode allowed without consent?

It stores the data in the server-side session instead of in cookies. Please check with your legal adviser how to reflect this in your privacy policy.

Your contacts

Questions about UTM Source Tracking: Referrer and Parameters or need an adjustment?

Would you like to know whether the plugin suits your shop, or do you need an extension? Talk to us directly.

Janis Rittmeier and Tim Schröder, Key Account Manager at Web Labels, your contact for UTM Source Tracking: Referrer and Parameters

Our team for your questions

  • René Grosche, Managing Director at Web Labels René Grosche Managing Director
  • Marco Kreutzfeldt, Deputy Managing Director · Back office at Web Labels Marco Kreutzfeldt Deputy Managing Director · Back office
  • Tim Schröder, Key Account Manager at Web Labels Tim Schröder Key Account Manager · Consulting and quotes
  • Janis Rittmeier, Key Account Manager at Web Labels Janis Rittmeier Key Account Manager · Consulting and quotes
  • Lennart Albrecht, Head of Development at Web Labels Lennart Albrecht Head of Development
  • Tom Baustian, Web design · Performance marketing · Audio at Web Labels Tom Baustian Web design · Performance marketing · Audio
  • Tajara-Tabea Leonard, Web design · Content · SEO at Web Labels Tajara-Tabea Leonard Web design · Content · SEO
  • Ken Raupach, Web design · Performance marketing at Web Labels Ken Raupach Web design · Performance marketing
  • Muhammed Tay, Web development at Web Labels Muhammed Tay Web development
  • Alexander Folz, Web development at Web Labels Alexander Folz Web development
  • Aaron Griem, Web development at Web Labels Aaron Griem Web development
  • Leon Fischer, Web development at Web Labels Leon Fischer Web development
  • Patrick Heidl, Web development at Web Labels Patrick Heidl Web development
  • Tobias Schäfer, Web development at Web Labels Tobias Schäfer Web development · Complex development
  • Laura Schop, Web development at Web Labels Laura Schop Web development
  • Aleksej Werestschagin Web development
  • Julina Sievert, Apprentice at Web Labels Julina Sievert Apprentice
  • Rosa-Lee Biesterfeldt, Apprentice at Web Labels Rosa-Lee Biesterfeldt Apprentice

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Need an adjustment or an extension of your own?

Many of our plugins only exist because a client asked for them. If your shop needs something that is not listed here, we will develop the right plugin for you.

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