Reference / Cavallo Vero / Red light and infrared products for horses, dogs and cats
Cavallo Vero: from Shopify to Shopware 6.7 with a custom theme
Cavallo Vero sells cordless red light and infrared products for horses, plus horse care and products for dogs and cats. We moved the shop from Shopify to Shopware 6.7, built a custom theme in the brand colours and set up product pages, guides and feeds from scratch.
The project
The project in detail
Cavallo Vero sells cordless red light and infrared products for horses, plus horse care and products for dogs and cats. We moved the shop from Shopify to Shopware 6.7, built a custom theme in the brand colours and set up product pages, guides and feeds from scratch.
- Shopware
- PayPal
- Mollie
What makes it special: All copy in the shop is free of health claims. The rules are built into the import scripts, so later imports cannot bring back the old Shopify texts.
- Shopware 6.7
- Migration from Shopify
- Custom theme
Plugins
Plugins used
For Cavallo Vero we used these Shopware plugins of our own, among others.
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Description
The old shop ran on Shopify. We moved the catalogue, categories, pages and blog to Shopware by script. Product URLs match the Shopify handles, and old addresses such as /products/… and /collections/… redirect to the new pages.
The “Cavallo Vero” theme uses brown and sand tones and the brand fonts, hosted locally without any request to Google. The product page follows its own design: a gallery with swipe support, the buy box, sections on the technology, use in three steps, a data table and an FAQ. A set box suggests matching add-ons, with a 10 % discount on the whole set.
Before launch we checked and rewrote all product texts, blog posts, FAQs and image names for health claims. Factual information and advice to consult a vet remain. The feeds therefore use only the newly written product content.
Scope of work
- Migration from Shopify to Shopware 6.7: products with variants, images, categories, pages and 15 blog posts
- Redirects from the Shopify addresses to the new URLs
- Design and custom theme in the brand colours, fonts hosted locally as WOFF2
- Product page based on our own design, with the FAQ as structured data
- Sets with a 10 % discount via the Web Labels bundle plugin
- Guides with their own layout and a blog with product sliders
- Checkout with a progress bar towards free shipping from €49
- Payment via PayPal and Mollie, DHL shipping within Germany and the EU
- Feeds for Google Shopping, Meta and AdCell
- Copy without health claims for products, blog and pages
- Rich snippets and llms.txt for search engines and AI search
- Images as AVIF and optimisation for mobile devices
Technical details
Shopware 6.7.15.1 with the custom theme “Cavallo Vero”. Product page content lives in dedicated custom fields and is maintained by script. A scheduled task creates an AVIF version next to every image, and the theme serves it with JPG or PNG as a fallback.
Web Labels plugins: Ultimate Bundle Plugin for the sets, Rich Snippets for JSON-LD, feeds and llms.txt, WebLa Blog, WebLa Perfect Checkout and a plugin for 301 redirects. Plus PayPal and Mollie.
Since November 2026, cavallovero.com has been running on Shopware 6.7. The shop is aimed at riders who want to use red light in their daily stable routine: belts, blankets, boots and a hoof bell with 660 nm and 850 nm, cordless with a battery, plus a guide section on training, care and recovery.
Cavallo Vero is a brand of RR global e-com GmbH, whose managing director René Grosche also runs Web Labels. The shop is therefore an in-house project.
We continue to look after Cavallo Vero with maintenance, hosting and the shopping feeds. Planning a move from Shopify to Shopware? Get in touch.
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Home page
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Listing
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