What do I need to consider in a shop migration?

Changing your shop system is a big project and a real opportunity to develop your business. Whether it’s outdated technology, missing features or simply the wish for better performance, a migration gives you the chance to improve processes, increase the usability of your shop and position your company for the future. As Shopware 6 experts, we know what matters and guide you through the process step by step.

To make sure your move goes smoothly, we have put together a clear plan for you:

1. Taking stock

Before we get started, we get a clear picture: • Which shop system are you currently using? • Which tools such as ERP, PIM or fulfilment services are connected? • Are there external interfaces or plugins that play a role?

This analysis is the basis for making the right decisions for your migration. After all, we don’t want to overlook any relevant processes or data.

2. Analysing current processes

How do your workflows run in the existing system? We look closely at which workflows work well and which can be improved. From the ordering process to warehouse management, every function is examined to make sure the new shop covers everything or even does it better.

3. Identifying relevant features

Changing shop systems doesn’t mean leaving everything old behind. Instead, we look carefully at which features of your current shop are essential to you. Whether special payment providers, shipping options or customised features, everything that matters is documented and taken into account.

4. Which data needs to be transferred?

From customer data and orders to product information, data migration is a central point. Together we decide which data is really relevant and make sure it is transferred to the new system securely and cleanly. We pay particular attention to avoiding duplicates and sources of error.

5. SEO strategy and content transfer

To keep your shop ranking well after the switch, we develop a clear SEO strategy: • Transferring and optimising your URLs. • Migrating meta data and alt tags. • Planning 301 redirects to protect rankings and visibility.

Your content (from blog posts to product descriptions) is also migrated cleanly and adapted to the new setup.

6. Mock-ups and concept

Now it gets creative! Together we develop a concept for your new shop system. The aim is to improve usability and conversion rate and create real added value for your customers. Mock-ups and wireframes help us get a clear picture of how the new shop should look and work.

7. Redesign

A new shop system is the perfect opportunity for a fresh design! We develop a layout that is convincing both visually and functionally and, of course, perfectly tailored to Shopware 6.

8. Implementing the features

This is where it gets technical: all the defined functions and features are built into your new shop system. Whether standard or custom solutions, we make sure your shop has everything you need.

9. Template development

The design concept is turned into a working template. We focus on clean code, fast loading times and a responsive design that works on every device.

10. Data integration

Your data is carefully imported into the new system. Our focus is on a structured transfer so that all important information is integrated seamlessly, from customer history to product details.

11. Testing the system

Before your new shop goes live, it is tested thoroughly: • Do all workflows work? • Are all interfaces connected correctly? • Does everything run stably and securely?

We take the time to rule out sources of error so that the go-live runs smoothly.

12. Finalisation and rework

After the test run, we implement the final optimisations. Fine-tuning, bug fixes and feedback all feed into this phase until everything works exactly as it should.

13. Go-live and monitoring

Now it gets exciting: your new shop goes live! But our job is far from over: • We set up 301 redirects so that users and search engines don’t hit any dead links. • Heatmaps and user behaviour are analysed to identify potential for optimisation. • SEO monitoring ensures that your rankings remain stable in the long term.

Conclusion: your new Shopware 6 shop, ready for the future A shop migration is a complex task, but with the right plan it can be mastered without problems. With us at your side, you not only get the best out of your new system but also create an ideal basis for long-term success.

Let’s make your shop future-proof together. We look forward to hearing from you!