This article was published on 11 Jan 2020. Software and regulations change, so please check details before you decide.
The alternative to the Google Display Network: you automatically reach visitors who have already been to your website. Customers see your ads again on other websites and may still decide to buy from your shop after all.
And yes, it works without agency expertise or sophisticated targeting set-ups in Google Ads!
May we introduce our colleagues in Berlin: Releva.nz, retargeting made simple
The Berlin-based team of remarketing experts has set itself the goal of achieving big results with small advertising budgets.
That’s not sugar-coating, it’s what we have seen with our clients!
Facts we have gathered from retargeting:
- 8 out of 10 clients achieve a worthwhile increase in sales
- There are no settings you need to make
- It is configured manually by Relevanz
- There are no minimum terms
- The budget doesn’t have to be large!
An example from one of our clients’ shops:
The shop has 500 visitors a day and a conversion rate of just under 3%. That means an average of 15 orders a day. At the same time, it also means that 485 users don’t order.
This is where Relevanz comes in!
Benefits of ads with local availability at a glance:
Relevanz picks up exactly these 485 users and follows them with ads in display partner networks within the next 48 hours (Google, for example, has no access to these partner networks and therefore has no reach in this position).
Banner ads in all relevant formats are then delivered in a targeted way, and users see them on other websites. The great thing about retargeting is that you only pay when a user clicks. So you increase your visibility and only pay for potential customers.
This also shows in the small advertising budget. In our experience, you only need 0.5% of your traffic as budget. In our example, with 500 users that comes to a daily budget of €2.50 (500 × 0.5 = 2.5).
On average, this generates 10 to 20 additional orders for a shop like this among our clients.
Try Releva.nz for free
Our clients even get a trial month from Relevanz, including advertising budget, to see how it goes. Everything is displayed transparently in the back end (for Shopware, Magento, xtcommerce or Gambio).
So there is zero risk and no minimum term. If you don’t test it, you only have yourself to blame!
(Image source: iStock by RichVintage)
Planning something similar?
Tell us briefly about your system and your goal. We will get back to you with questions or a proposal.
Request a project