Knowledge
SEO and online marketing: guides
These guides to SEO and online marketing revolve around one question: how do customers find your shop or website, and what makes them buy? Topics include technical SEO, structured data, Google Merchant Center, ad campaigns, retargeting and reviews. A lot changes quickly at Google, so keep an eye on the date of older articles.
Articles on SEO & marketing
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Benefits of server-side tracking: why your cookies disappear in Safari after one day
Server-side tracking explained: why Safari deletes tracking cookies after 24 hours, what that costs your campaigns and the benefits of server-side measurement.
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Merchant Center suspended: common causes and a checklist for your appeal
Google Merchant Center suspended? Common causes are price mismatches, inconsistent product data and missing contact details. How to check your account.
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Dynamic retargeting with releva.nz: win back shop visitors
How dynamic retargeting with the releva.nz plugin works, what it does for your online shop and what it offers smaller retailers.
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Push notifications with OneSignal: how to strengthen customer loyalty to your shop
How browser push notifications with OneSignal work, which content suits them and which features the tool offers your online shop.
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Local product availability on Google: more visits to your shop
Local inventory ads: with local product availability on Google you show nearby customers which products are in stock in your bricks-and-mortar shop.
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Google and Bing Ads campaigns without a subscription contract
Google Ads and Bing Ads without a subscription contract: campaign set-up with keyword research, ad copy and regional targeting for your business.
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Video marketing for businesses: formats, benefits and process
What is video marketing, what are the benefits of short, image and product videos, and how does a video production with Web Labels work? An overview.
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Strengthen your online presence with Google My Business and Bing Places
Google My Business and Bing Places as your online business card: how to list your company and increase your visibility in local searches.
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What to do if your Google Merchant Center account is not eligible for enhanced free listings
Google Merchant Center says your account is not eligible for enhanced free listings? Causes and steps to get your products showing again.
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Microsoft Advertising: what it is and what benefits it offers
Microsoft Advertising (formerly Bing Ads) places ads on Bing and Yahoo. We show why the channel can pay off for you alongside Google Ads.
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Speed Clips now available (€299 net)
Speed Clips from Web Labels: an image video shot on site by our video team at a fixed price of €299 net.
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E-A-T for good SEO rankings
E-A-T stands for expertise, authority and trustworthiness. How Google uses it to assess how trustworthy a website is and what it means for YMYL pages.
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Coronavirus and marketing: success during the crisis
Marketing in the coronavirus crisis: why companies should not give up their visibility in online channels, especially when shops are closed.
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Automated retargeting ads with Shopware and co.
Retargeting for Shopware shops as an alternative to the Google Display Network: visitors to your shop see your ads again on other websites.
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Retargeting for online shops: how it works and providers compared
How retargeting works and which solution suits your online shop: Google Ads, an agency, Criteo, AdRoll and releva.nz compared.
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What can you do about bad Google reviews in My Business and Maps?
Bad Google reviews in Google My Business and Maps: how to respond, report unjustified reviews and collect more positive reviews.
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New image film for our client Tuning Concepts
An image film for our client Tuning Concepts: how our video team showcased the craft of car tuning and why image films work for businesses.
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Google's Florida 2 update: what it means for your content
Google's Florida 2 update from March 2019: what Google itself says about it and what to watch out for with content, links and keywords.
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Selling products on Instagram: tagging shop items via a feed
How to sell products from your online shop on Instagram: load items into the Facebook product catalogue via an XML feed and tag them in your posts.
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Building backlinks, but how?
How to build backlinks: why rankings often get stuck on page 2 and which approaches help you win reputable links for your website.
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Connect Instagram with your Facebook page
Connect Instagram with your Facebook page: how to make your Instagram posts appear on your Facebook business page instead of your personal profile.
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Reduce bounce rates, increase conversions
Reduce your bounce rate and increase conversions: how to use visitor flow data, the mobile view and clear calls to action to find weak spots in your shop.
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Google PageSpeed optimisation: the ABC
Google PageSpeed optimisation: how to test your website with PageSpeed Insights and work through the key recommendations for desktop and mobile.
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What is on-page SEO?
What is on-page SEO? An introduction for website owners: titles, headings, content and technology you can optimise on your own site yourself.
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