This article was published on 19 Jan 2022. Software and regulations change, so please check details before you decide.
Dynamic retargeting brings back visitors who left your online shop without buying. Shop visitors and cart abandoners are tagged with a retargeting pixel and later addressed again on other websites with matching display banners. This increases the chance that they return and complete their purchase. Here you can read how the releva.nz plugin helps with this.
A simple solution for your online shop: the releva.nz plugin
The problem with dynamic retargeting is that it is technically demanding, not exactly cheap and time-consuming. For small and medium-sized businesses (SMEs) this is often too much to handle. The releva.nz plugin takes a large part of this work off your hands.
The plugin creates personalised display ads automatically and places them on external websites. Your visitors are reminded of your products, and some of them return to your shop and buy. For you, this means a better conversion rate and more revenue.
On top of that comes the releva.nz deep learning algorithm: it keeps optimising your campaigns on its own, without any extra effort on your part.
The benefits at a glance
- Dynamic display banners are created automatically.
- The daily budget is spent cost-efficiently.
- Campaigns are optimised on the basis of artificial intelligence.
- Ads are shown in measured doses so that your potential customers are not flooded with advertising.
- The ads reach many channels: the Google Display Network and 30 further ad networks can be connected.
- Real-time statistics in the shop back end show you how your shop visitors behave.
- The plugin is compatible with many well-known cookie consent tools. This is the basis for using retargeting technology in a GDPR-compliant way.
Our launch offer (January 2022)
When this article was published, we set up and connected releva.nz free of charge for our customers until the end of February 2022. In addition, releva.nz gave every new customer an advertising budget of 30 euros for the first month. This made it possible to test dynamic retargeting with little risk.
If you would like to know whether dynamic retargeting suits your shop, get in touch with us. You will find more background on paid campaigns on our page about performance marketing. More about the cooperation offer at the time is available on the releva.nz sign-up page.
Image credit: tarikvision / 123RF
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