This article was published on 21 Oct 2021. Software and regulations change, so please check details before you decide.
Everyone knows push notifications from their phone. They now work in the browser too, which makes them an inexpensive marketing channel for online shops. You can add images and a link to your shop, and they reach recipients even when they are not on your website. Here you can read how to use push notifications with OneSignal and which features the tool offers.
Why push notifications are interesting for your shop
Push notifications are inexpensive, can be designed with images and can include a link to your own shop as a call to action. Ad blockers don’t stop them. They also often reach more people than other advertising channels, because the recipient doesn’t have to be on the sender’s website to see the message.
As a shop operator, push notifications give fresh impetus to your dialogue with existing customers and help you win new ones. This is faster and more direct than email.
How to use push notifications successfully in online marketing
These clickable short messages appear directly in the browser on desktops and mobile devices, whether in Google Chrome, Mozilla Firefox, Microsoft Edge, Opera or Apple Safari, and even on the lock screen. This lets you send targeted, occasion-based messages to your users quickly and often. What matters is that the messages are relevant to the recipient. For example, you can let customers choose the topics they want to receive news about.
They are easy to handle, because several providers specialise in making the process user-friendly. One of them is OneSignal, which is regarded as the most widely used platform for push notifications. OneSignal is beginner-friendly and also designed for large volumes. It lets you distribute messages to all devices and platforms and control delivery to your target group by time and topic using so-called tags.
You can send information like this via push, for example:
- Promotions and offers
- Abandoned baskets
- New blog posts
- Price drops for products on wish lists
- “Back in stock” notifications
- Order status
- New products
What features and benefits does OneSignal offer?
- Real-time tracking: you follow notifications right after sending and see how they turn into visitors.
- A/B tests: you send different messages to small groups of visitors and identify the “winner”, which then goes to the remaining visitors.
- Automatic notifications: when you publish a new post, your customers are informed automatically.
- Configuration: you set intervals and create different user segments.
Web Labels sets up OneSignal for your online shop
With push notifications you keep up a close dialogue with your customers that goes beyond classic mobile or online marketing. You gain an additional communication channel that is inexpensive and integrates well with WordPress.
We are happy to handle the setup for you. Get in touch if you would like to use push notifications in your shop. We describe more ways to increase orders on our page on conversion optimisation.
Planning something similar?
Tell us briefly about your system and your goal. We will get back to you with questions or a proposal.
Request a project