This article was published on 15 Apr 2021. Software and regulations change, so please check details before you decide.
Video marketing means achieving a company’s advertising and communication goals with videos, such as image films or product videos. A well-made video sparks curiosity, gets clicked a lot and conveys a great deal of information in a short time. Here you can read what video marketing is about, what benefits it brings, which formats we produce and how working with us goes.
Why videos work in marketing
A professionally produced video stands out and creates visibility for your brand or company. A good or funny video tells a story and reaches people more emotionally than images or text alone can. That is why it is part of the marketing mix of most companies today.
What exactly is video marketing?
In video marketing, companies pursue their advertising and communication goals with videos, for example image videos or product videos. A basic distinction is made between live-action films and animated films. The biggest advantage: the films are not perceived directly as traditional advertising. They can explain in a memorable way how a product works or what makes your company special.
The advertising message runs alongside unobtrusively, and that is precisely why it works. Your (potential) customers watch good, entertaining videos voluntarily and often to the end, because they trigger emotions. That sets them apart from traditional TV advertising, which many viewers find annoying or simply switch off.
Why video content has overtaken posters and flyers
Videos were already an important part of marketing in recent years, and today the online world is unthinkable without them. There is a simple reason why video content is preferred over advertising posters or flyers: the human brain processes images faster and retains them better than plain text.
People looking for information increasingly use a smartphone or tablet. There, a short video is more pleasant than a long text. You can use this for your business, because someone who has seen a video about a product is more likely to buy it than someone who hasn’t.
The benefits of video marketing at a glance
- You stand out from your competitors
- You reach an online-savvy target group
- Complex content becomes easy to understand
- Reach and visibility on the internet increase
- Visitors stay longer on your website and your other channels
Which video formats does Web Labels offer?
Short videos
Watching a quick 20 to 45 second video during the lunch break or after work: many people enjoy this fast, entertaining format, often several in a row. Thanks to TikTok in particular, short videos are booming, and your business can benefit from this too.
Image videos
A professionally produced corporate film shows your company at its best. It strengthens your brand profile and gets your strengths across to your target group.
Product videos
If you want to sell a product, you have to place it where it will be seen. A product video shows your customers its benefits at a glance.
How does video marketing with Web Labels work?
It starts with a free consultation, in which we discuss with you which video format suits your goals. You then receive a quote tailored to your requirements. After that, we take care of the video production from the idea to the finished film.
If you are planning a video for your business, get in touch.
(Image source: iStock by TarikVision)
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