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Reference / Finnia Gartenwelt / Garden sheds, carports and garden supplies

Finnia Gartenwelt: Shopware 6, four new languages and SEO

We migrated Finnia Gartenwelt to Shopware 6, redesigned it and added four languages. With SEO, ads and AI-generated product copy, organic traffic has grown by 1,000%.

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Finnia Gartenwelt homepage, online shop built by Web Labels

The project

The project in detail

We migrated Finnia Gartenwelt to Shopware 6, redesigned it and added four languages. With SEO, ads and AI-generated product copy, organic traffic has grown by 1,000%.

56+ plugins in use

  • +1,000% organic traffic
  • 7-figure revenue after two years

What makes it special: Shop migration, international growth, AI-assisted product copy and measurable SEO success in a single project.

Finnia Gartenwelt is a large Shopware shop built specifically for garden projects that need a lot of advice. Its deep catalogue structure, with categories by product type, roof shape, wall thickness, material and accessories, turns the shop into a kind of digital project advisor. Customers are guided through topics such as garden sheds, carports, fences, foundations, roofing systems and wood protection. Country selection, Trusted Shops, a range of payment methods and financing options round it off.

  • User-friendly
  • Fast loading times
  • Modern design

Plugins

Plugins used

For Finnia Gartenwelt we used these Shopware plugins of our own, among others.

  • Shopware 6 plugin Admin product overview with custom fields by Web Labels: feature view Admin product overview with custom fields Show your product custom fields as separate columns in the product list of the Shopware administration, without opening each product.
  • Shopware 6 plugin Top Filters per Category by Web Labels: feature view Top Filters per Category Show the most important filters first in each category. Anyone who wants to filter further expands the rest with one click.
  • Shopware 6 plugin Intelligent cross-selling by Web Labels: feature view Intelligent cross-selling Let Shopware find similar products itself: you weight the important properties, and the plugin creates matching recommendations from them.
  • Shopware 6 plugin Beautified Checkout by Web Labels: view from the Shopware Store Beautified Checkout Adjust the cart and checkout of your Shopware shop through settings: free shipping bar, delivery time, payment icons, tidier product rows and more.
  • Shopware 6 plugin Intelligent product advisor by Web Labels: feature view Intelligent product advisor Guide customers to the right product with just a few questions. The answers are weighted, so close matches also appear in a sensible order.
  • Shopware 6 plugin OSS Delivery Country Selection with Price Correction by Web Labels: feature view OSS Delivery Country Selection with Price Correction Visitors choose their delivery country and the shop recalculates every price from net with that country's VAT. Your margin stays the same everywhere.
  • Shopware 6 plugin Premium Product and Category Slider by Web Labels: feature view Premium Product and Category Slider Design product and category sliders in your shopping experiences with your own colours, images and a teaser area for promotions.
  • Shopware 6 plugin Rich Snippets and AI Visibility by Web Labels: view from the Shopware Store Rich Snippets and AI Visibility Gives Google and AI search structured data on products, categories and your company, plus an FAQ element and an llms.txt.
Scope of work
  • Complete migration to Shopware 6
  • Concept and implementation of the new design
  • Extensive search engine optimisation
  • Internationalisation with four additional languages
  • Ongoing management of Google Ads and Meta Ads
  • Conversion rate optimisation
  • AI-assisted optimisation of product copy with mitKai
  • Integration of the Minofinder
  • Custom filter systems for better user guidance
  • Intelligent cross-selling and top filters for the large product range

Our reference

Finnia Gartenwelt: a look at design and build

View live project
  • Finnia Gartenwelt homepage, online shop built by Web Labels

    Homepage

  • Finnia Gartenwelt product listing, online shop built by Web Labels

    Product listing

  • Finnia Gartenwelt product detail page, online shop built by Web Labels

    Product detail page

Your contacts

Talk to us directly about a project like Finnia Gartenwelt

Tell us where your project stands. Tobias and Tom will listen, ask questions and tell you honestly what we recommend and roughly what it will cost.

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Tobias Schäfer, Web development at Web Labels, your contact for a project like Finnia Gartenwelt Tom Baustian, Web design · Performance marketing · Audio at Web Labels, your contact for a project like Finnia Gartenwelt

Our team for your questions

  • René Grosche, Managing Director at Web Labels René Grosche Managing Director
  • Marco Kreutzfeldt, Deputy Managing Director · Back office at Web Labels Marco Kreutzfeldt Deputy Managing Director · Back office
  • Tim Schröder, Key Account Manager at Web Labels Tim Schröder Key Account Manager · Consulting and quotes
  • Janis Rittmeier, Key Account Manager at Web Labels Janis Rittmeier Key Account Manager · Consulting and quotes
  • Lennart Albrecht, Head of Development at Web Labels Lennart Albrecht Head of Development
  • Tom Baustian, Web design · Performance marketing · Audio at Web Labels Tom Baustian Web design · Performance marketing · Audio
  • Tajara-Tabea Leonard, Web design · Content · SEO at Web Labels Tajara-Tabea Leonard Web design · Content · SEO
  • Ken Raupach, Web design · Performance marketing at Web Labels Ken Raupach Web design · Performance marketing
  • Muhammed Tay, Web development at Web Labels Muhammed Tay Web development
  • Alexander Folz, Web development at Web Labels Alexander Folz Web development
  • Aaron Griem, Web development at Web Labels Aaron Griem Web development
  • Leon Fischer, Web development at Web Labels Leon Fischer Web development
  • Patrick Heidl, Web development at Web Labels Patrick Heidl Web development
  • Tobias Schäfer, Web development at Web Labels Tobias Schäfer Web development · Complex development
  • Laura Schop, Web development at Web Labels Laura Schop Web development
  • Aleksej Werestschagin Web development
  • Julina Sievert, Apprentice at Web Labels Julina Sievert Apprentice
  • Rosa-Lee Biesterfeldt, Apprentice at Web Labels Rosa-Lee Biesterfeldt Apprentice

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